Likeable Blog Header

All posts by Brian

The Cupcake Shared ‘round The World…

By Brian Murray and Mike Mitchell

For more than three years, Crumbs Bake Shop has been part of the birthday tradition at Likeable Media. Without fail, our team awkwardly surprises staff members with an impromptu rendition of “Happy Birthday” on their special day. Then, on 7/7/14 — Wait… 7 + 7 = 14! This means something, right?! — this happened:

Facebook Group

Continue reading

5 Tips For Building Consistency On Social Media For Job Seekers

By Brian Murray

There are hundreds, if not thousands, of articles about building your personal brand during your job search. One thing that is often left out is the importance of building consistency throughout your profiles. Large brands understand that in order to have their message ingrained in the minds of their target demographic, they must consistently use the same messaging. This is something any person can and must do. If you are using social to get a job you want your message to resonate and be memorable. Here are five tips for building consistency across your profiles.

Continue reading

How to Use LinkedIn Publishing to Build Your Personal Brand

By Brian Murray

Earlier this year, LinkedIn opened their publishing platform to the general public. Posts will automatically be shared with your connections, making it easy to gain visibility. LinkedIn publishing is a must use platform for any professional. What you post will help build your business, your brand, and your resume. I actively use the platform, and have put together five tips for improving visibility, engagement, and quality. If don’t already have access, you can apply for early access by clicking HERE.

Continue reading

3 Ways To Make LinkedIn Work For You

By Brian Murray

Unless you’ve been living under a rock, you know that LinkedIn is making major changes. Recently LinkedIn has opened up publishing to the world after the success of its LinkedIn Influencers program (if you don’t have it yet, you will shortly), improved the data and analytics of who has viewed your profile, and continued to make Pulse a place for content discovery.  Here are three features you can use today to impact your business tomorrow. Continue reading

8 Things We’ve Learned About Jelly

By Brian Murray

Jelly is the latest start-up from the founders of Twitter, following Square and Medium. Approximately two weeks ago, it launched as a mobile question-and-answer platform on both iPhone and Google Play. With the app, users ask questions with a picture and then receive answers from connections. Jelly hasn’t spoken publicly about numbers, but the mission has been stated: “Jelly Helps People.” Many updates and improvements have been promised, but here are eight things we at Likeable Media have learned about Jelly so far.

Continue reading

11 Most Likeable Blog Posts Of 2013

 By Brian Murray

Likeable Media posts a new blog every week day by different team members to help our audience utilize best practices and understand how social media is changing. Over the course of 2013, we’ve blogged over 200 times. Success in a blog can be measured in many different ways. We define success as a combination of the following: driving action, page views, leads, social shares, search discovery and new employee applicants. We’ve reviewed each blog and taken into account whether or not something is still relevant in order to exclude posts that have been rendered obsolete due to changes in networks, etc. We are proud to present to you in no particular order the 11 Most Likeable Blog Posts of 2013!

Continue reading

What Does Your Social Brand Say To Prospective Employees?

By Brian Murray

Information is abound and people are talking. Companies are not able to control what is said about them on the internet. Companies are only able to truly control what official properties say about them, but people can now dive in deeper–nobody is fooled by the jargon of corporate speak. Marketers certainly care about what customers and clients are saying, but I think management and Human Resources professionals should be obsessed with their Social Employment Brand. Below is a list of things to consider about your company’s social media if you ever plan on hiring someone.

10 Tips For Impressing Employers On Social Media

By Brian Murray

Here is a wonderful statistic via Jobvite that will only continue to go up: 73% of companies have successfully hired a candidate from social media. You are the sum of what you can do and who you know. When employers are hiring they are looking for someone who can do great work and communicate well.

Social media is a movement that is no longer about Facebook or Twitter but instead about communication. This is why your social profiles and interaction will impact whether or not you get a job. Continue reading

3 Creative Ways To Re-Purpose Blog Content

By Brian Murray

There are plenty of amazing companies and personal brands out there. But even the best blog post has a shelf-life in terms of promotion–realistically, how many times can you tweet the same article? Part of a successful social media strategy is determining how much content you should create versus how much should you curate. Sure it’s great to curate other’s content but why not share your own blog content in new forms? By re-purposing past content, you can revive it and introduce it to new audiences. Here are three creative ways to re-purpose blog content:

Continue reading

Do These 5 Things To Make Your LinkedIn Profile Irresistible

By Brian Murray

LinkedIn is the most valuable network for the professional. Many people only consider LinkedIn when they are involved in a job search, but the value extends far beyond that. It can be used to find decision makers or network to find a new opportunity. However, like most things, the time to start using it is NOT when you need it. Your profile should be up-to-date and you should be regularly using it in anticipation of the moment when you do need it. Here is a list of five things you should check today in order to ensure your profile is up-to-date! Continue reading