Archive by Author

Vine: 3 Ways Brands Are Getting It Right

By Brian Murray Vine has been around since the beginning of the year. While I was cynical of the six second video platform at first, the constraints and focus have led to some pretty amazing results. Almost six months in, many brands have embraced the ability to share and syndicate across networks and reach existing audiences. [...]

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3 Ways To Measure ROI For Social Customer Service

By Brian Murray The rise of social media has caused a shift in the dynamic between organizations and individuals to one where the power is in the hands of the consumer, but it has also enabled brands to use social as a tool to work with their customers at scale. There are many examples of companies [...]

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Stop Making This Mistake On LinkedIn (and Other Networks)

By Brian Murray I’ve said many times that my favorite social network is Twitter. Last year I wrote an article about one mistake on Twitter that was causing people to miss out on reaching their audience. With the past year’s changes on LinkedIn, I think the network is quickly catching Twitter, especially for the professional. And–just [...]

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3 Reasons To Work At Likeable

By Brian Murray Likeable Media is growing and always looking for great people to join the team. We’re interested in beginning conversations with people who exemplify our core values of Drive, Passion, Transparency, Thought Leadership, and Adaptability. If you want to learn more about our culture and who we are, here’s a quick glimpse!

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5 Quotes To Shape Your Social Strategy

By Brian Murray Quotes resonate with the masses. They can provide lessons and inspiration, while giving us insight into the lives and careers of people from all different walks of life. Here at Likeable we love sharing quotes, often using them as motivation and for guidance when building internal processes or when preparing work for [...]

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3 Things To Consider For LinkedIn

By Brian Murray LinkedIn is one of the most useful networks for any professional. It can be a great tool to drive sales, find decision makers, find a job, or source your next employee. With over 200 million users that are socially savvy, career-focused networkers, there is a great opportunity no matter your position or industry. Whatever [...]

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What My Mother In 4th Grade Taught Me About Social Media Privacy

By Brian Murray I’ve spoken at dozens of colleges and to hundreds of students in my two years at Likeable. I’ve spoken on a wide variety of topics, from “What Does It Mean To Be Likeable” to “How to Land a Job with Social Media.” But in every presentation, I talk about my mother. My mother [...]

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How To Use Social Media For Employee Engagement

By Brian Murray At Likeable we strive to create a culture where communication and personal development are top priority. We have done a few things to keep our employees engaged. Obviously, we are focused on social here, but many of these tips can be applied offline too. As readers of our blog, you might also follow [...]

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5 @Linkedin Thought Leaders to Follow

By Brian Murray In October of 2012 Linkedin introduced the ability for users to follow thought leaders. It is an exclusive club of movers and shakers in a variety of industries. You can check out the leaderboard to find everything from who has the most followers to the most engaged posts. The ability to follow [...]

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3 Tips To Land a Job With Social Media

By Brian Murray We all know the struggles of securing a job, especially when you aren’t currently employed. But with the openness of the internet and availability of connections, the job hunt can be made easier if you present yourself well and network appropriately. Getting started is simple and you’ll be well on your way [...]

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