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The One Lie Social Media Marketers Need To Stop Telling

By Cara Friedman Nobody will ever deny that social media as an industry that has come a long way. Even since the beginning of Likeable Media, there have been astronomical strides in social capabilities and the ways that brands can leverage social media to grow their business. At the beginning of the social media phenomenon [...]

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Top 5 “Duh” Moments From #WOMMU

By Cara Friedman On May 20th WOMMA held its annual conference, WOMM-U, in Chicago. I was lucky enough to attend (and speak!) and see a variety of sessions focusing on word-of-mouth marketing. I learned a lot, but often found myself thinking, “DUH!” in response to session take-aways. But while the some of the lessons seemed so [...]

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Do The Google + Updates Really Matter?

By Cara Friedman BIG NEWS! Google made a bunch of significant updates to its properties.  At Wednesday’s announcement, the company shared that it would be making changes to a number of different products including new apps, Google maps, and Gmail. But as social media marketers, the news we were most excited about were those changes [...]

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The Most Important Thing You Must Give Your Social Agency

By Cara Friedman The brand/agency relationship is extremely important to having an incredible social media presence. Being on the agency-side, we at Likeable work extremely closely with our clients every day. The most important thing in that relationship is trust. When there is trust between the two parties, the agency can go above and beyond the [...]

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What Dick Van Dyke Can Teach You About Social Media

By Cara Friedman When I say “Dick Van Dyke” you may think: Mary Poppins, Chitty Chitty Bang Bang,  Bye Bye Birdie. What you probably aren’t thinking is: social media. One of my biggest pet peeves as a social media marketer is watching brands do the bare minimum. They have a Facebook page because they “have to,” but [...]

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Social Media: Can You Keep Up?

By Cara Friedman Social media is moving at warp speed and with all these changes, it’s hard to keep up! If there’s one trend in 2013 we can count on, it’s that things are moving faster than ever. There’s no room to get comfortable and as a marketer it is your job to stay one [...]

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3 Things Your Brand Can Learn From Grumpy Cat

By Cara Friedman SXSW is notorious for giving us the “next big thing” in the social media/digital space. Some of our favorite startups and social networks launched right on the ground at SXSW. However, this year people are talking less about the cool new network or company and more about their favorite meme, grumpy cat. [...]

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Everything You Need To Know About Facebook Insights Updates

By Cara Friedman Last week marketers were outraged to learn that Facebook Insights had been inaccurately reporting data on their pages. Any smart social media campaign is based on metrics, and to  report these numbers, marketers heavily rely on Insights. Facebook explained that there was a bug in Insights that was under-reporting the numbers and causing Facebook [...]

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This Year Your Valentine Should Be…

By Cara Friedman … your community! At Likeable, we often talk about gratitude and how it’s important to say thank you. Today is Valentine’s Day and typically today is spent spreading the love. As a brand with a social media presence, the most important thing you have is your community. Who better to share the [...]

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3 Speed Bumps on Vine’s Road to Success

By Cara Friedman The social media sphere has been buzzing with the latest release by Twitter, Vine. So far the platform has been pretty impressive and has massive potential to take the social media world by storm. However, Vine has some serious challenges that lie in its path. In order to become the breakout app [...]

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