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2013 Social Media Wish List

Dear Santa, Another year, another wish list. Not all, but many of my wishes have come true over the years! We’ve seen conversation on Twitter, we’ve seen document uploads on Facebook, and we’ve even seen analytics on Pinterest. This year I have a new list of wants and needs for social media in 2014. Santa, [...]

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Indexing Likeability Part 3 of 3: How Do I Measure Being Likeable?

By Cara Friedman One of the biggest problem marketers are currently facing with social media measurement  is that they are looking at metrics in silos. To be truly likeable, you need to see the full picture. To view success accurately, you not only need to be measuring your activities on social media, but you need to [...]

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Indexing Likeability Part 2 of 3: Why Do I Want To Be Likeable?

By Cara Friedman Here at Likeable Media, we have always valued being a likeable business above all else. But why? Facts are, as much as consumers would like to think that they make purchase decisions solely based on hard facts, the truth remains that we live in a world of emotional decision makers. Consumers base purchasing decisions [...]

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Indexing Likeability Part 1 of 3: What Makes A Brand Likeable?

By Cara Friedman If I were to ask you, “is your brand likeable?” would you know the answer? Sure, you may have a general idea about how your customers feel about you but what about beyond that? Do you really have a pulse on how people fee l about your brand? Probably not. One of [...]

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7 Things You Didn’t Know You Could Do On Facebook

By Cara Friedman By now, brands have been using Facebook in their social media marketing strategy for years. While the network seems like old hat, it is also filled with untapped potential. Think you know everything there is to know about leveraging Facebook? Here are a few things you might not have known you could [...]

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Why Your Brand Isn’t Ready For A YouTube Channel

By Cara Friedman With 100 hours of video uploaded every minute, YouTube remains a powerhouse when it comes to social media videos. Although video is now a feature on other social sites and apps (i.e. Vine, Instagram, etc.), YouTube is still the most trafficked video-based social network, with more than a billion monthly unique visitors. In July, Social Times published an [...]

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5 Reliable Places To Get Social Media News

By Cara Friedman Social media marketing is a booming industry. Back when it was a new concept to businesses and marketers, Mashable was the must-read blog for all your social media news. Now that it has grown to the size it is today, marketers need more focused content to satisfy their needs. In fact, 23% of marketers [...]

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How To Write A Social Media Policy

By Cara Friedman Congratulations! You’ve decided you need to create a social media policy. Whether to protect your trade secrets, cover yourself legally, monitor your company reputation, or avoid a social media crisis , you have chosen to be responsible and proactively put a policy in place for your employees. Now, where do you begin? [...]

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5 Things You Need To Know Before Creating Your Social Media Strategy

By Cara Friedman When working in an industry like social media you can’t create strategies for the present. By the time you complete your marketing strategy, all the tools and networks you rely on will have changed. In order to be strategic and be ahead of your competitors, you have to look into the future. [...]

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The One Lie Social Media Marketers Need To Stop Telling

By Cara Friedman Nobody will ever deny that social media as an industry that has come a long way. Even since the beginning of Likeable Media, there have been astronomical strides in social capabilities and the ways that brands can leverage social media to grow their business. At the beginning of the social media phenomenon [...]

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