By Carrie Kerpen As a brand, you can sometimes feel like you’re drowning in content calendars, struggling to come up with the right thing to say. You spend hours laboring over your updates on each and every network, then: Ta-da! You post it! And….crickets. We’ve all been there. If you’ve never had a post go [...]
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What Matters To Me: Creating a More Likeable World
By Carrie Kerpen As many of you have already seen in the press, our fearless leader Dave has shifted from the CEO role at Likeable Media to lead the team at Likeable Local, our technology platform for small businesses. As of January 1st, I was appointed as of CEO of Likeable Media. For those of you who know both [...]
Feeding the Content Machine: 3 Ways To Generate Original and Interesting Content
By Carrie Kerpen Whenever I talk to a new client, their biggest fear is finding someone in their organization (or ours!) to “sit on social media all day and talk to people.” I usually tell them that this is by far the EASIEST part of social media. It’s literally like putting someone in the center [...]
Top 3 Do’s and Don’ts for Social Media in the Healthcare Industry
By Carrie Kerpen Navigating the waters for social media in the healthcare industry is challenging at best, and impossible at worst. To do it well, you need patience (to work through regulatory), determination (to convince skeptics within your organization), and vision (to see the bigger picture of your organizations success in social). Despite the challenges, businesses in [...]
