Archive by Author

Why LinkedIn Is More Valuable Than You Think [VIDEO]

LinkedIn has made significant changes in 2014, including opening its publishing platform to all of its 277 million members, introducing Showcase Pages, and allowing users to block anyone pestering them on the network. Now the leading network for professionals is assigning brands content-marketing scores in order to gauge the effectiveness of their posts to company pages, [...]

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Do Your Clients Think Your Agency Is Real-Time Fast? [VIDEO]

A study commissioned by the 4As examined what a successful ad agency will look like in 2020. In order for agencies to remain relevant and grow significantly, they must provide marketing and business strategy services to clients. The study revealed two things that are lacking between the agency and client relationship. First, agencies need to tie [...]

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Women Dominate Every Social Media Network — Except One [VIDEO]

Brands have long known the importance of appealing to women. Studies show that the women are responsible for 80 percent of household goods purchases. Now that social media has become such an integral part of marketing strategy, it’s critical for brands to relate to their female audience online. According to a recent Pew study, women use [...]

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The Biggest Mistake You’re Making On Social Media [VIDEO]

Marketers, I have a newsflash for you: Many of us are doing social media entirely wrong. Last week, Socialbakers conducted a social media pulse check across 82 countries and 20 industries in order to discover what we’re focusing on and, more important, what we’re not. And do you know what they found? 61.7% of brands’ social [...]

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How To Not Get Blocked On LinkedIn [VIDEO]

In today’s video, Carrie discusses LinkedIn, asking: Have you ever received a LinkedIn invitation from someone you don’t know who expects that you’ll accept the request?

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Is Facebook Going Away Completely? [VIDEO]

Welcome to the inaugural episode of Carrie’s Corner, a weekly social media video series hosted by our CEO, Carrie Kerpen. In today’s video, Carrie discusses Facebook fatigue, addressing the question: Is Facebook going away completely?

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Big Brands, Smaller Networks

By Carrie Kerpen On yesterday’s earnings call, Facebook’s COO Sheryl Sandberg announced that 25 million small businesses have created Facebook pages, with over 1 million of those businesses investing in ads on the platform. It’s safe to say that Facebook has matured into a network that is widely used by brands both large and small. Since brands [...]

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What Would Marissa Mayer Do? Advice for Everyone Else

By Carrie Kerpen You don’t have to look far to find a Marissa Mayer-bashing article. There’s a wealth to choose from, including “Why I Feel Sorry for Marissa Mayer’s Baby,” “Sexed Up and Smart,” or (my personal favorite) “Marissa Mayer Is Late All The Time.” Just last month, Inc. contributor Steve Cody published two pieces [...]

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3 Ways To Stop Fearing Feedback on Social Media

By Carrie Kerpen Earlier this week, I published a piece in Inc. about flash sale sites and the recent criticism of their social media presence–which is currently riddled with negative customer feedback. Flash sale sites aren’t the only ones facing customer complaints, and that’s not necessarily a bad thing. When used correctly, feedback simply makes businesses better. Here are three ways [...]

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