In today’s video, Carrie discusses LinkedIn, asking: Have you ever received a LinkedIn invitation from someone you don’t know who expects that you’ll accept the request?
Welcome to the inaugural episode of Carrie’s Corner, a weekly social media video series hosted by our CEO, Carrie Kerpen. In today’s video, Carrie discusses Facebook fatigue, addressing the question: Is Facebook going away completely?
By Carrie Kerpen On yesterday’s earnings call, Facebook’s COO Sheryl Sandberg announced that 25 million small businesses have created Facebook pages, with over 1 million of those businesses investing in ads on the platform. It’s safe to say that Facebook has matured into a network that is widely used by brands both large and small. Since brands [...]
By Carrie Kerpen You don’t have to look far to find a Marissa Mayer-bashing article. There’s a wealth to choose from, including “Why I Feel Sorry for Marissa Mayer’s Baby,” “Sexed Up and Smart,” or (my personal favorite) “Marissa Mayer Is Late All The Time.” Just last month, Inc. contributor Steve Cody published two pieces [...]
By Carrie Kerpen Earlier this week, I published a piece in Inc. about flash sale sites and the recent criticism of their social media presence–which is currently riddled with negative customer feedback. Flash sale sites aren’t the only ones facing customer complaints, and that’s not necessarily a bad thing. When used correctly, feedback simply makes businesses better. Here are three ways [...]
By Carrie Kerpen As a brand, you can sometimes feel like you’re drowning in content calendars, struggling to come up with the right thing to say. You spend hours laboring over your updates on each and every network, then: Ta-da! You post it! And….crickets. We’ve all been there. If you’ve never had a post go [...]
By Carrie Kerpen Okay, it’s likely not the beginning of the end. But it DID cause me to stop and think… There I was, scrolling through my Facebook feed when suddenly, a post appeared. The post was from the page “Rachel Ray drops 37 pounds.” It caught my eye for a few reasons: 1. I [...]
By Carrie Kerpen If you’ve ever written a Request for Proposal (RFP) for an agency, you know that the process can be painful. First, you need to find the agencies worthy of your RFP. Then you have to sift through tons of information, proposals, meetings, and paperwork. And sometimes, even when you think you’ve found [...]
By Carrie Kerpen We hear it all the time– brands need to respond. According to a recent Socialbakers study, companies currently respond to 50% of questions asked across social media, with 75% of questions anticipated to be answered in 2013. But how can brands’ staff appropriately be able to manage the increasing level of conversation across the [...]
By Carrie Kerpen My 97 year old Bubbe passed away at the beginning of this year. She never REALLY understood what I did for a living, and asked me repeatedly about it. As I was preparing the eulogy for her funeral and thinking about all the lessons she taught me, I realized that although she had no [...]