All posts by carrie

A Likeable Crumbs Cupcake: 3 Lessons For Real Time Innovation [VIDEO]

Is the cupcake craze over? Earlier this month, Crumbs Bakery closed its doors. But Likeable Media wasn’t ready to let go. We decided to sell what was supposedly “the last cupcake from Crumbs Bake Shop” on eBay. This piece of real-time marketing went wild, garnering coverage on USA Today, CNBC, TIME, Jezebel and many more.

In this week’s episode of Carrie’s Corner, Carrie Kerpen identifies three things you can learn from this innovative campaign.

Top 5 Reasons To Attend Social Fresh East

By Carrie Kerpen

I’m so excited to be speaking at Social Fresh East this month, and I hope you’ll consider attending, because this conference completely ROCKS. Here are the top five reasons I am sending my team down to this awesome event. Continue reading

The Social Media Paradox [VIDEO]

Social media is evolving into an advertising platform, yet traditional advertising methods simply don’t work on social. Is your content  relevant enough to be a part of your fans’ social experience rather than an interruption?

Live from Likeable Media’s annual Client Summit, I reveal three ways to make your content align with your business goals.

 

4 Reasons Why Pinterest is Vital for Driving Sales [VIDEO]

From humble beginnings in 2010 to 70 million + users today, Pinterest has become the rising star of social networks. There are more than 750 million boards on Pinterest with 30 billion Pins curated by travelers, bloggers, fashionistas, foodies, brands, and more.

However, when it comes to Pinterest, the best brand strategies and opportunities are still being developed. For companies, the questions, “Why should we be on Pinterest?” and,”How can we be successful on Pinterest?” have yet to be fully answered. In today’s episode of Carrie’s Corner, I reveal four reasons why Pinterest is vital for driving sales for your business.

For more tips on Pinterest, read our latest white paperPin Your Way To Profits: Why Pinterest is Vital for Driving Sales. Happy pinning!

Why Health Care Organizations Need To Be On Social Media [VIDEO]

With a generation that is more likely to go online to answer general health questions than ask a doctor, what role does social media play?

Social media has the opportunity to provide a means for better patient and community engagement.  Healthcare organizations cannot afford to take a “wait-and-see” approach–they may soon find themselves playing catch-up with their competitors. Even if you do not currently have an active online presence, your employees and customers are already using social media and may be sharing information about you.

In today’s episode of Carrie’s Corner, I dive into some meaningful statistics to clearly illustrate how social media has impacted the health care industry.

Also, I reveal an exclusive upcoming webinar, “Likeable Health: The Social Media Checkup.”

Who Owns Your Social Content? [VIDEO]

Content is more important than ever. Content is about much more than simple Facebook updates. It’s about quality content that lives across the Web.

The brands that truly understand content are the ones that recognize the best content is not about them, but something valuable for those who see or read it.

However, have you ever wondered, if Facebook, Twitter, Instagram, or Pinterest went away, what would happen to your content?

In today’s episode of Carrie’s Corner, I talk about who owns your social content. Plus, I reveal a surprise discount code to Social Fresh East 2014, the social media conference you have always hoped for!

 

Shut Up and Listen: Why Active Listening Matters [VIDEO]

Content. Content. Content. Content is a big buzzword these days. Brands need to be publishers. They need to be creative agencies. They need to make their products something that people want to talk about online. Why? Content is how brands speak to consumers.

But it’s not all about talking to consumers. It’s also about listening.

In today’s episode of Carrie’s Corner, I discuss how brands can learn A LOT more about their market, products, and competitors, simply through “active” listening.

For more tips on “active” listening, download our eBook: 10 Questions & Answers That Reveal Why Advanced Social Listening Matters. 

Should Your Brand Be On Instagram?

Instagram is a network that’s growing and on the move. With more than 200 million active monthly Instagram users who share 60 million photos daily, the network is growing and thriving and quickly becoming the next broad-stroke social network of choice across a wide age range.

And yet, with all this success, Instagram can feel like a marketer’s worst enemy. After all, it’s not set up today to cater to the advertiser at all.

In today’s episode of Carrie’s Corner, Carrie Kerpen takes a look at some of Instagram’s major flaws.

BONUS: 5 Ways To Quickly Grow Your Instagram Audience

4 Key Takeaways for Your Mobile Marketing Strategy

By Carrie Kerpen

A recent study released by Aweber and the 60 Second Marketer compiled the mobile marketing efforts of over 160 businesses across the globe. What they found is that many businesses know they need to be optimized for mobile, but are just now getting caught up with the mobile movement.

According to the survey, only one in three businesses has a mobile marketing strategy. Those that do? Well 70% of them began their mobile presence just under a year ago. The main challenge with mobile marketing? Most of the businesses (32%) list the primary challenge as lack of know how.…even though 78% of them are doing it entirely on their own. And, of course, they’re having trouble figuring out how to measure it. Continue reading

Why LinkedIn Is More Valuable Than You Think [VIDEO]

LinkedIn has made significant changes in 2014, including opening its publishing platform to all of its 277 million members, introducing Showcase Pages, and allowing users to block anyone pestering them on the network. Now the leading network for professionals is assigning brands content-marketing scores in order to gauge the effectiveness of their posts to company pages, branded groups, employee posts, and “sponsored updates” ads.

In today’s episode of Carrie’s Corner, Carrie discusses why LinkedIn is the network to watch and what the context index score update means for your brand.

BONUS: How To Not Get Blocked On LinkedIn [VIDEO]