All posts by carrie

4 Key Takeaways for Your Mobile Marketing Strategy

By Carrie Kerpen

A recent study released by Aweber and the 60 Second Marketer compiled the mobile marketing efforts of over 160 businesses across the globe. What they found is that many businesses know they need to be optimized for mobile, but are just now getting caught up with the mobile movement.

According to the survey, only one in three businesses has a mobile marketing strategy. Those that do? Well 70% of them began their mobile presence just under a year ago. The main challenge with mobile marketing? Most of the businesses (32%) list the primary challenge as lack of know how.…even though 78% of them are doing it entirely on their own. And, of course, they’re having trouble figuring out how to measure it. Continue reading

Why LinkedIn Is More Valuable Than You Think [VIDEO]

LinkedIn has made significant changes in 2014, including opening its publishing platform to all of its 277 million members, introducing Showcase Pages, and allowing users to block anyone pestering them on the network. Now the leading network for professionals is assigning brands content-marketing scores in order to gauge the effectiveness of their posts to company pages, branded groups, employee posts, and “sponsored updates” ads.

In today’s episode of Carrie’s Corner, Carrie discusses why LinkedIn is the network to watch and what the context index score update means for your brand.

BONUS: How To Not Get Blocked On LinkedIn [VIDEO]

Do Your Clients Think Your Agency Is Real-Time Fast? [VIDEO]

A study commissioned by the 4As examined what a successful ad agency will look like in 2020. In order for agencies to remain relevant and grow significantly, they must provide marketing and business strategy services to clients. The study revealed two things that are lacking between the agency and client relationship. First, agencies need to tie back tactics to their clients’ real-time business results. Second, although agencies think they are working in real-time, they still aren’t being fast enough.

So why does this matter? Continue reading

Women Dominate Every Social Media Network — Except One [VIDEO]

Brands have long known the importance of appealing to women. Studies show that the women are responsible for 80 percent of household goods purchases. Now that social media has become such an integral part of marketing strategy, it’s critical for brands to relate to their female audience online.

According to a recent Pew study, women use every major social media channel more than men, with the exception of LinkedIn. Numbers don’t lie: women dominate social media.

So, what does this mean for us marketers? Continue reading

The Biggest Mistake You’re Making On Social Media [VIDEO]

Marketers, I have a newsflash for you: Many of us are doing social media entirely wrong.

Last week, Socialbakers conducted a social media pulse check across 82 countries and 20 industries in order to discover what we’re focusing on and, more important, what we’re not. And do you know what they found? 61.7% of brands’ social media strategies are focused on customer acquisition, while only 28.9% are focused on customer care. Let’s think about that for a second. There’s a huge disconnect here. Continue reading

How To Not Get Blocked On LinkedIn [VIDEO]

In today’s video, Carrie discusses LinkedIn, asking: Have you ever received a LinkedIn invitation from someone you don’t know who expects that you’ll accept the request? Continue reading

Is Facebook Going Away Completely? [VIDEO]

Welcome to the inaugural episode of Carrie’s Corner, a weekly social media video series hosted by our CEO, Carrie Kerpen. In today’s video, Carrie discusses Facebook fatigue, addressing the question: Is Facebook going away completely? Continue reading

Big Brands, Smaller Networks

By Carrie Kerpen

On yesterday’s earnings call, Facebook’s COO Sheryl Sandberg announced that 25 million small businesses have created Facebook pages, with over 1 million of those businesses investing in ads on the platform. It’s safe to say that Facebook has matured into a network that is widely used by brands both large and small.

Since brands across the globe are using Facebook and Twitter regularly, and networks like Pinterest, Vine, and Instagram are all gaining steam, it’s worth looking at brands that act as “early adopters,” those that push forward and hop onto emerging, niche networks. While large networks have the user numbers, smaller networks often have added benefits that can’t be matched. Continue reading

What Would Marissa Mayer Do? Advice for Everyone Else

By Carrie Kerpen

You don’t have to look far to find a Marissa Mayer-bashing article. There’s a wealth to choose from, including “Why I Feel Sorry for Marissa Mayer’s Baby,” “Sexed Up and Smart,” or (my personal favorite) “Marissa Mayer Is Late All The Time.” Just last month, Inc. contributor Steve Cody published two pieces on Marissa’s missteps, including her micromanagement of the new logo design and the narcissism of her Vogue spread. If I were to compile an e-book of all of the articles that slam Mayer, it would essentially be an advice book on how to be a great leader. It’s simple: Do everything Mayer doesn’t.

There’s only one problem. Marissa Mayer is transforming Yahoo, and doing a damn good job of it. Continue reading