By Carrie Kerpen When I worked on the brand side of the business, one of my favorite quotes was by marketing and advertising pioneer John Wanamaker, , “Half the money I spend on advertising is wasted: the trouble is I don’t know which half.”
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How To: Ruthlessly Prioritize
By Carrie Kerpen I went to visit my favorite company ever (um, Facebook, obviously!) a few weeks back. At one of my meetings, I sat down with a pretty high ranking person in the ad department to talk about our relationship. I wanted to address a few concerns…why has the level of service changed for [...]
The Tweet That Kept Me From Hiring You
By Carrie Kerpen I have hundreds of recent college graduates applying for jobs with our company. And, because recruiting great talent is singlehandedly the most important part of our service-based business, I meet and approve every candidate that is being strongly considered for a full time position.
The #1 Biggest Asset For Your Brand New Startup
By Carrie Kerpen Can you guess what it is? It’s you. There is no marketing consultant, no social media guru, no employee in the world that is going to care as much and work with as much heart as you will in the early stages of your business. Not a single one. No one is [...]
The #1 Mistake Small Businesses Make on Facebook
By Carrie Kerpen No, it’s not “a lack of a welcome tab” (Even though they result in a 47% higher conversion rate than if you didn’t have one). No, it’s not posting too much sales related content. No, it’s not even incorrectly setting your business up as an individual profile versus a public one (Especially [...]
Are You Really YOU On Social Media?
By Carrie Kerpen There I was. It was 5:30AM. I was up because my mother is running a fever, and was incredibly weak– since she’s currently undergoing radiation therapy for breast cancer, and dealing with that in conjunction with Multiple Sclerosis. All that, of course, is taking place just a few months after her husband [...]
