By Carrie Kerpen When I worked on the brand side of the business, one of my favorite quotes was by marketing and advertising pioneer John Wanamaker, , “Half the money I spend on advertising is wasted: the trouble is I don’t know which half.”
By Carrie Kerpen I went to visit my favorite company ever (um, Facebook, obviously!) a few weeks back. At one of my meetings, I sat down with a pretty high ranking person in the ad department to talk about our relationship. I wanted to address a few concerns…why has the level of service changed for [...]
In this week’s Watch Me Wednesday, Dave invited his wife and business partner, Carrie Kerpen, to discuss the Facebook Marketing Conference as well as all the groundbreaking changes that will begin rolling out as a result. Facebook announced earlier today that Timeline for brand Pages is now available to company pages.
By Carrie Kerpen It’s that time again– the time when every social media marketer makes their “predictions” for the upcoming year. Here’s Likeable’s take on what’s next!
By Carrie Kerpen I have hundreds of recent college graduates applying for jobs with our company. And, because recruiting great talent is singlehandedly the most important part of our service-based business, I meet and approve every candidate that is being strongly considered for a full time position.
By Carrie Kerpen Can you guess what it is? It’s you. There is no marketing consultant, no social media guru, no employee in the world that is going to care as much and work with as much heart as you will in the early stages of your business. Not a single one. No one is [...]
By Carrie Kerpen No, it’s not “a lack of a welcome tab” (Even though they result in a 47% higher conversion rate than if you didn’t have one). No, it’s not posting too much sales related content. No, it’s not even incorrectly setting your business up as an individual profile versus a public one (Especially [...]
By Carrie Tylawsky Working in the new business department at a social media agency, I talk to a lot of brand representatives looking to increase revenue through social media. How can they do this? One of the oldest rules in marketing- know your target audience. There are numerous tools out there that can help measure [...]
By Carrie Kerpen Oh, #weinergate. Anthony Weiner will live in infamy as the man who showed his “weiner” to the Twitterverse. But to those that are passionate about social media as a vehicle to change the world, he leaves a legacy that is potentially far more long-lasting in social media.
By Carrie Kerpen There I was. It was 5:30AM. I was up because my mother is running a fever, and was incredibly weak– since she’s currently undergoing radiation therapy for breast cancer, and dealing with that in conjunction with Multiple Sclerosis. All that, of course, is taking place just a few months after her husband [...]