By Carrie Kerpen I’ve attended countless sales seminars. I’ve learned about turning cold calls into warm calls. I’ve learned about inbound marketing. I’ve learned about conducting a proper needs analysis, and I’ve learned about CRM systems that allow me to better manage my funnel of leads. But there’s one thing I’ve learned outside of the [...]
By Carrie Kerpen As many of you have already seen in the press, our fearless leader Dave has shifted from the CEO role at Likeable Media to lead the team at Likeable Local, our technology platform for small businesses. As of January 1st, I was appointed as of CEO of Likeable Media. For those of you who know both [...]
By Carrie Kerpen Whenever I talk to a new client, their biggest fear is finding someone in their organization (or ours!) to “sit on social media all day and talk to people.” I usually tell them that this is by far the EASIEST part of social media. It’s literally like putting someone in the center [...]
By Carrie Kerpen Navigating the waters for social media in the healthcare industry is challenging at best, and impossible at worst. To do it well, you need patience (to work through regulatory), determination (to convince skeptics within your organization), and vision (to see the bigger picture of your organizations success in social). Despite the challenges, businesses in [...]
By Carrie Kerpen Companies pay tens of thousands of dollars for social media analytics to determine the “sentiment” surrounding their brand. Do people LOVE their brand? HATE their brand? Or are they generally neutral? Competitive sentiment analysis is also quite popular– Brand Managers want to know how consumers feel about their own brand, and the [...]
By Carrie Kerpen When I worked on the brand side of the business, one of my favorite quotes was by marketing and advertising pioneer John Wanamaker, , “Half the money I spend on advertising is wasted: the trouble is I don’t know which half.”
By Carrie Kerpen I went to visit my favorite company ever (um, Facebook, obviously!) a few weeks back. At one of my meetings, I sat down with a pretty high ranking person in the ad department to talk about our relationship. I wanted to address a few concerns…why has the level of service changed for [...]
In this week’s Watch Me Wednesday, Dave invited his wife and business partner, Carrie Kerpen, to discuss the Facebook Marketing Conference as well as all the groundbreaking changes that will begin rolling out as a result. Facebook announced earlier today that Timeline for brand Pages is now available to company pages.
By Carrie Kerpen It’s that time again– the time when every social media marketer makes their “predictions” for the upcoming year. Here’s Likeable’s take on what’s next!
By Carrie Kerpen I have hundreds of recent college graduates applying for jobs with our company. And, because recruiting great talent is singlehandedly the most important part of our service-based business, I meet and approve every candidate that is being strongly considered for a full time position.