By Carrie Tylawsky As Twitter evolves into a more advertising-friendly platform, there will be many changes in the upcoming months. Here are the takeaways from its most recent announcement that you need to know:
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Why No One’s Entering Your Facebook Contest
By Carrie Tylawsky This is a tough blog for me to write since I’m actually a big proponent of contests, sweepstakes, and anything that adds fun value to your community online. However, sometimes I see these contests and programs that are just so off-brand that I want to call up their social strategy team that [...]
Why It’s Ok For Brands To Sometimes Just Say NO
By Carrie Tylawsky As a member of Likeable’s new business department, I speak to brands all day long about their social media strategy. Everytime I get on the phone it’s to discuss challenges, opportunities, goals, and what we will actually do in social media to impact business’ bottom line. One thing I get all the [...]
What The Changes To LinkedIn Mean For You
By Carrie Tylawsky The social media world is a buzz with new announcements from LinkedIn about its new INfluencer program. Now, when you land on LinkedIn Today, you will immediately be alerted that you can now follow 150 INfluencers, all well-known for the skills they bring to their specific field. But what do these changes mean for the [...]
3 Reasons Why E-Commerce Companies Need To Be on Social Media
By Carrie Tylawsky As the web evolves, more and more companies that have traditionally been brick and mortar or catalog/magazine-based are moving towards e-commerce, and all the changes that come with it. This both opens the doors to huge amounts of opportunity, but also requires some serious social action, to ensure success. So, why can [...]
Three Ways Brands Can Optimize Their Pinterest Presence
By Carrie Tylawsky Pinterest – it’s the buzz word for everyone looking to develop a social strategy, but it’s still such a new network that it can be hard to find examples of applicable brand use. The ROI has been clear from the start – drives huge website referral traffic, boosts awareness around a brand, [...]
Foodie Faves: The Five Most Likeable Food Bloggers
By Carrie Tylawsky No matter what your current cooking skill level is – barely able to boil an egg, or whipping up ten-course meals, everyone loves a food blog. Whether you’re looking for basics of baking or going for a Julia Child style feast, these five blogs will help you get there. Not only that, [...]
