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How To: Get Your Crazy Marketing Ideas Into The Budget

By Carrie Tylawsky There are a few things that tend to inhibit brands when they’re looking to launch a new marketing effort. Sometimes it’s scale – you want to do this, but you already have ten million things on your plate. Sometimes it’s restrictions, like it goes outside the legal boundaries of what you can [...]

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How Social Media Has Changed Consumer Expectations

By Carrie Tylawsky Social media has paved a road not previously taken: it allows brands to engage directly with consumers, thereby creating extended relationships. As social shifts to become more personal, efficient, and easily accessible, the conversation expands beyond brand-to-consumer and opens a dialogue between multiple players. In response to this changing landscape, consumer expectations [...]

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Avoiding The Element of SURPRISE! Three Key Contractual Points To Consider

By Carrie Tylawsky  We’re getting into one of the busiest times of year – not just for your family during the holidays, but also for your company! As 2013 wraps up, many brands are looking at how they expand their offerings and bring new players to the board, whether that’s through freelance, agencies, or additional [...]

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3 Reasons To Get Your Brand On Tinder Immediately

By Carrie Tylawsky If you stay up to date on social happenings, chances are you’ve heard about the new dating app that has taken the world by storm – Tinder. Originally scoffed at for being a new version of “hot or not”, Tinder is getting the manpower behind it that is making it a serious [...]

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Twitter Advertising Changes & What They Mean

By Carrie Tylawsky As Twitter evolves into a more advertising-friendly platform, there will be many changes in the upcoming months. Here are the takeaways from its most recent announcement that you need to know:

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5 Must-Haves For Your Brand’s Social Media Policy

By Carrie Tylawsky Chances are, your company has a social media policy. Whether it’s buried in the back of an HR handbook or requires a full day of rigorous training to understand all the rules, almost everyone has some form of dos and don’ts when it comes to the social space. However, as social media [...]

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Why No One’s Entering Your Facebook Contest

By Carrie Tylawsky  This is a tough blog for me to write since I’m actually a big proponent of contests, sweepstakes, and anything that adds fun value to your community online. However, sometimes I see these contests and programs that are just so off-brand that I want to call up their social strategy team that [...]

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Why It’s Ok For Brands To Sometimes Just Say NO

By Carrie Tylawsky  As a member of Likeable’s new business department,  I speak to brands all day long about their social media strategy. Everytime I get on the phone it’s to discuss challenges, opportunities, goals, and what we will actually do in social media to impact business’ bottom line. One thing I get all the [...]

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3 Ways to Use Your Social Community for 2013 Business Resolutions

By Carrie Tylawsky  It’s the New Year, and we all know what that means – a clean slate. Clean books, clean calendar (hopefully), and, most of all, the perfect opportunity to turn over a new leaf. This can be significantly harder for a full company vs. one person, but there are still changes that can [...]

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5 Myths about Social Media for Business & Technology Companies

By  Carrie Tylawsky Social Media has become that marketing outlet that’s a bit of a wild card for most companies. For some industries (food & beverage, e-commerce, fashion, etc.), it has been nothing short of the holy grail when it comes to generating awareness and sales. For others, namely those in more standardized industries (enter, business [...]

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