By Dave Kerpen This past weekend to celebrate my daughter Charlotte’s 10th birthday, my wife and I took our daughters and three other 10 year-old girls on a trip to Great Wolf Lodge in the Poconos in Pennsylvania. We had an amazing time, but I’ll leave my review for Trip Advisor. Instead, I want to discuss [...]
By Dave Kerpen Amongst the many online conversations I have with people each day, one of the key questions I get asked is: How do you keep up? I’m on LinkedIn, Facebook, Twitter, Pinterest, Quora, Foursquare, Slideshare, Instagram, Vine and Google+. And yet everyday, there is something new coming out, a new social network to pay attention [...]
By Dave Kerpen We’ve passed the point of organizations merely needing a presence on social networks; it’s not nearly enough to simply have a Twitter account or Facebook page – reaching your marketing goals requires true engagement, mobile compatibility, responsiveness, smarter campaigns, and actionable metrics. To optimize your online and mobile efforts, regardless of the size [...]
By Dave Kerpen It’s no revelation that consumer behavior is evolving. But is your marketing strategy evolving along with it? In 2013, major online companies — including Facebook — are adopting a laser-like focus on mobile, evaluating and changing their models as a response. As a result, your smartphone-slinging customers are expecting more from you right [...]
By Dave Kerpen Two years ago, I wrote in Likeable Social Media that “Like is the new link.” Facebook, I argued, was reorganizing the Internet around likes. Whereas Google had previously organized the web around links and information, Facebook was adding a social layer to the web. I envisioned a world in which the like became more important than [...]
By Dave Kerpen 1. Content Marketing Becomes The New Social Media Marketing In 2013 brands will realize that social media is being oversaturated with information coming from both people and brands, and even more oversaturated with so-called social media gurus, ninjas and masters. Marketers and advertisers have always relied on great content to deliver results [...]
By Dave Kerpen This week’s Watch Me Wednesday will sadly be the last one. On a more exciting note, I have some great news to share with you! Carrie Kerpen is now officially the new CEO of Likeable Media as I move on to become the CEO of Likeable Local, a new venture of mine.
By Dave Kerpen People often ask me, “How does social media apply to my B2B business? Since we’re not B2C, we don’t need to have conversations with people on Facebook. We’re marketing to businesses, who aren’t on social media.” Those people are right about one thing: your B2B organization probably doesn’t need to invest a [...]
By Dave Kerpen For this week’s Watch Me Wednesday, I had the pleasure of talking to my friend Mark Schaefer, the author of Return on Influence: The Revolutionary Power of Klout, Social Scoring, and Influence Marketing & The Tao of Twitter: Changing Your Life and Business 140 Characters at a Time. Mark, a social media marketing [...]
by Dave Kerpen In this week’s Watch Me Wednesday, I talk about creating a more likeable world. As part of our celebration, the Likeable Media team came together for Thanksgiving Around The World, sharing authentic dishes from various cultures across the globe. Have a likeable Thanksgiving!