All posts by Dave

17 Things You Should Never Say to Your Boss

By Dave Kerpen

“Leave me alone!”

I said it to my boss at Radio Disney many years ago. I was a young, very high-performing salesperson, and he was my sales manager. Even though I was generating huge sales numbers, I was often late to work, or meetings, and every morning, as I passed by his office, he would look down at his watch and shake his head disapprovingly.

I knew I was wrong to be late, but I got increasingly frustrated by his looking down at that watch, his complaints to me, and his lack of positive recognition about my sales accomplishments. So one day, after coming in at 9:05, just 5 minutes late, and seeing him look down at that watch again, I marched right into his office and told him to leave me alone. Continue reading

Memo to CEOs: Go Social or Go Home

By Dave Kerpen

Last week, published its 2nd annual Social CEO Report, examining in great detail the social networking presence of each of the Fortune 500 CEOs. Their findings were surprising: Most notably, 68% of CEOs have absolutely no presence on any of the major social networks (Twitter, Facebook, LinkedIn or Google Plus). Here are a few more highlights from the report (or lowlights, depending upon how you look at it): Continue reading

Why Your Company’s Social Media is Failing

By Dave Kerpen

The other day, I had an issue with my television service. As a social media author and CEO, I did the first thing that comes natural: I tweeted, and posted a complaint on the company’s Facebook page. To their credit, the company responded right away, apologizing and giving me a phone number to call to resolve my service issue. This is terrific social media practice. Continue reading

Career Highlights Won’t Be On Your Tombstone

By  Dave Kerpen

Last Sunday morning at 8:25 AM, I stood at Gate B5 in Memphis, Tennessee, tears streaming down my face as I watched my flight home to New York take off. I had been delayed by weather on a connecting flight from Nashville, and had arrived to the gate just two minutes after the doors had closed. So I watched the plane leave, standing there, knowing that I would be re-routed through Atlanta now, and instead of getting home before Noon, I wouldn’t be home until 5:00 PM. Realizing I would miss the entire weekend with my family, I was devastated. Continue reading

And the Future of Social Media Is

By Dave Kerpen

This past weekend to celebrate my daughter Charlotte’s 10th birthday, my wife and I took our daughters and three other 10 year-old girls on a trip to Great Wolf Lodge in the Poconos in Pennsylvania. We had an amazing time, but I’ll leave my review for Trip Advisor. Instead, I want to discuss what all the 10-year old girls were focused on all weekend: Instagram.

As my wife and I are both social media entrepreneurs, it could be expected that our children would be quick to explore and adopt social media networks and tools. But what about the other girls? It’s a small sample size indeed, but every girl had an Apple device (iPhone, iPad, or iPof Touch) and every girl used Instagram to take and share pictures of pretty much everything we did the entire weekend. Continue reading

7 Essential Social Media Tools To Stand Out Online

By Dave Kerpen

Amongst the many online conversations I have with people each day, one of the key questions I get asked is: How do you keep up? I’m on LinkedIn, Facebook, Twitter, Pinterest, Quora, Foursquare, Slideshare, Instagram, Vine and Google+. And yet everyday, there is something new coming out, a new social network to pay attention to or new features of the current popular ones. And everyday, it seems like there are more people on social media, more content to be consumed and shared, and more people to reply to. So how in the world can you keep up with it all, and stand out amongst all of the noise?

It’s about using the right tools and developing the right focus on what’s actually important in social media. And yet, ignoring the noise, and standing out in a positive way is easier said then done.

Here are the top seven tools to easily create a valuable, stand-out social media presence for yourself: Continue reading

5 Social Media Marketing Platforms Worth Your Immediate Attention

By Dave Kerpen

We’ve passed the point of organizations merely needing a presence on social networks; it’s not nearly enough to simply have a Twitter account or Facebook page – reaching your marketing goals requires true engagement, mobile compatibility, responsiveness, smarter campaigns, and actionable metrics. To optimize your online and mobile efforts, regardless of the size of your business, you’ll need to employ social media marketing platforms. There’s certainly no shortage of platforms at your disposal – the question is which provide the most value and best tailored fit for your needs. To make it simple, here are five social media marketing platforms that should be on your radar this year, depending on your organization’s size and goals: Continue reading

5 Tips to Make Your Next Marketing Promotion Mobile-Friendly

By Dave Kerpen

It’s no revelation that consumer behavior is evolving. But is your marketing strategy evolving along with it? In 2013, major online companies — including Facebook — are adopting a laser-like focus on mobile, evaluating and changing their models as a response. As a result, your smartphone-slinging customers are expecting more from you right now. Mobile is no longer a “nice-to-have,” it’s a “must-have.” Continue reading

Like is the New Link: Why Facebook’s Graph Search Will be a Game Changer

Two years ago, I wrote in Likeable Social Media that “Like is the new link.” Facebook, I argued, was reorganizing the Internet around likes. Whereas Google had previously organized the web around links and information, Facebook was adding a social layer to the web. I envisioned a world in which the like became more important than the link.

Today, thanks to over one billion users and its new Graph search, that world is arriving. Sure, graph search is poorly named. (It sounds like it was named by engineering nerds, not my marketers from one of the world’s largest brands.) More important, graph search’s current functionality is currently in beta and will only work in certain use cases, and privacy issues will surely need to be sorted out. It’s just the beginning. Continue reading

3 Surprising Social Media 2013 Predictions

1. Content Marketing Becomes The New Social Media Marketing

In 2013 brands will realize that social media is being oversaturated with information coming from both people and brands, and even more oversaturated with so-called social media gurus, ninjas and masters. Marketers and advertisers have always relied on great content to deliver results – and now that brand marketers finally understand social media, we’ll see a returned focus on content. This requires brands to create more (visually) engaging content than ever before. In B2B, content marketing has already taken center stage with white papers, ebooks, webinars, infographics and articles. In 2013, as Instagram, Pinterest and other multimedia social networks grow, you’ll see more and more B2C brands using social media to produce and share beautiful photos, sophisticated comics and other visual aids, and brilliant, TV-level videos. Content becomes King once again, now with social media as the most powerful distribution channels ever.

Continue reading