Archive by Author

17 Things You Should Never Say to Your Boss

By Dave Kerpen “Leave me alone!” I said it to my boss at Radio Disney many years ago. I was a young, very high-performing salesperson, and he was my sales manager. Even though I was generating huge sales numbers, I was often late to work, or meetings, and every morning, as I passed by his [...]

Read full storyComments { 4 }

Memo to CEOs: Go Social or Go Home

By Dave Kerpen Last week, published its 2nd annual Social CEO Report, examining in great detail the social networking presence of each of the Fortune 500 CEOs. Their findings were surprising: Most notably, 68% of CEOs have absolutely no presence on any of the major social networks (Twitter, Facebook, LinkedIn or Google Plus). Here are a [...]

Read full storyComments { 8 }

Why Your Company’s Social Media is Failing

By Dave Kerpen The other day, I had an issue with my television service. As a social media author and CEO, I did the first thing that comes natural: I tweeted, and posted a complaint on the company’s Facebook page. To their credit, the company responded right away, apologizing and giving me a phone number [...]

Read full storyComments { 0 }

Career Highlights Won’t Be On Your Tombstone

By  Dave Kerpen Last Sunday morning at 8:25 AM, I stood at Gate B5 in Memphis, Tennessee, tears streaming down my face as I watched my flight home to New York take off. I had been delayed by weather on a connecting flight from Nashville, and had arrived to the gate just two minutes after [...]

Read full storyComments { 2 }

And the Future of Social Media Is

By Dave Kerpen This past weekend to celebrate my daughter Charlotte’s 10th birthday, my wife and I took our daughters and three other 10 year-old girls on a trip to Great Wolf Lodge in the Poconos in Pennsylvania. We had an amazing time, but I’ll leave my review for Trip Advisor. Instead, I want to discuss [...]

Read full storyComments { 2 }

7 Essential Social Media Tools To Stand Out Online

By Dave Kerpen Amongst the many online conversations I have with people each day, one of the key questions I get asked is: How do you keep up? I’m on LinkedIn, Facebook, Twitter, Pinterest, Quora, Foursquare, Slideshare, Instagram, Vine and Google+. And yet everyday, there is something new coming out, a new social network to pay attention [...]

Read full storyComments { 9 }

5 Social Media Marketing Platforms Worth Your Immediate Attention

By Dave Kerpen We’ve passed the point of organizations merely needing a presence on social networks; it’s not nearly enough to simply have a Twitter account or Facebook page – reaching your marketing goals requires true engagement, mobile compatibility, responsiveness, smarter campaigns, and actionable metrics. To optimize your online and mobile efforts, regardless of the size [...]

Read full storyComments { 7 }

5 Tips to Make Your Next Marketing Promotion Mobile-Friendly

By Dave Kerpen It’s no revelation that consumer behavior is evolving. But is your marketing strategy evolving along with it? In 2013, major online companies — including Facebook — are adopting a laser-like focus on mobile, evaluating and changing their models as a response. As a result, your smartphone-slinging customers are expecting more from you right [...]

Read full storyComments { 1 }

Like is the New Link: Why Facebook’s Graph Search Will be a Game Changer

By Dave Kerpen Two years ago, I wrote in Likeable Social Media that “Like is the new link.” Facebook, I argued, was reorganizing the Internet around likes. Whereas Google had previously organized the web around links and information, Facebook was adding a social layer to the web. I envisioned a world in which the like became more important than [...]

Read full storyComments { 3 }

3 Surprising Social Media 2013 Predictions

By Dave Kerpen 1. Content Marketing Becomes The New Social Media Marketing In 2013 brands will realize that social media is being oversaturated with information coming from both people and brands, and even more oversaturated with so-called social media gurus, ninjas and masters. Marketers and advertisers have always relied on great content to deliver results [...]

Read full storyComments { 8 }