By Dave Kerpen In this week’s Watch Me Wednesday, on behalf of the entire Likeable team, I want to send my thoughts out to all those who have been affected by Hurricane Sandy. Through this devastating storm, we saw an enormous contribution from social media in the pursuit of providing information, connecting with loved ones, as [...]
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Obama vs. Romney: The Likeable Factor
By Dave Kerpen In my new book, Likeable Business: Why Today’s Consumers Demand More and How Leaders Can Deliver, I discuss 11 principles essential for successful leadership–both in business and in politics. As Roger Ailes, the communication coach for Presidents Reagan and George H.W. Bush once wrote, “The silver bullet in business and politics is the [...]
Obama vs. Romney: The Likeable Factor
By Dave Kerpen In my new book, Likeable Business: Why Today’s Consumers Demand More and How Leaders Can Deliver, I discuss 11 principles essential for successful leadership–both in business and in politics. As Roger Ailes, the communication coach for Presidents Reagan and George H.W. Bush once wrote, “The silver bullet in business and politics is the [...]
How To Tell Your Brand’s Story At Scale
By Dave Kerpen (The following is an excerpt from Likeable Business: Why Today’s Consumers Demand More and How Leaders Can Deliver, to be released this fall) We all know that television advertisements have in the past been the best way for larger organizations to tell great stories to larger volumes of people. But the Internet [...]
