All posts by Dave

Watch @DaveKerpen Pass the Likeable Media CEO Thumb to @CarrieKerpen

By Dave Kerpen

This week’s Watch Me Wednesday will sadly be the last one. On a more exciting note, I have some great news to share with you! Carrie Kerpen is now officially the new CEO of Likeable Media as I move on to become the CEO of Likeable Local, a new venture of mine.

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Why There’s No Such Thing As B2B Marketing Online

By Dave Kerpen

People often ask me, “How does social media apply to my B2B business? Since we’re not B2C, we don’t need to have conversations with people on Facebook. We’re marketing to businesses, who aren’t on social media.” Those people are right about one thing: your B2B organization probably doesn’t need to invest a lot in Facebook.But there’s really no such thing as B2B marketing online, if you think about it. There’s only B2P.

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The Biggest Myth About Twitter With @MarkwSchaefer

By Dave Kerpen

For this week’s Watch Me Wednesday, I had the pleasure of talking to my friend Mark Schaefer, the author of Return on Influence: The Revolutionary Power of Klout, Social Scoring, and Influence Marketing & The Tao of Twitter: Changing Your Life and Business 140 Characters at a Time. Mark, a social media marketing consultant, talks about how to better understand Twitter and the role of social media. One of the biggest myths about Twitter, he says, is that there’s little to no importance in how many followers you have; in fact, Twitter followers are key when it comes to influence!

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Thankful for a #LikeableWorld

by Dave Kerpen

In this week’s Watch Me Wednesday, I talk about creating a more likeable world. As part of our celebration, the Likeable Media team came together for Thanksgiving Around The World, sharing authentic dishes from various cultures across the globe.

Have a likeable Thanksgiving!

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A Bright Side to #Sandy: Another Win for Social Media

By Dave Kerpen

In this week’s Watch Me Wednesday, on behalf of the entire Likeable team, I want to send my thoughts out to all those who have been affected by Hurricane Sandy.  Through this devastating storm, we saw an enormous contribution from social media in the pursuit of providing information, connecting with loved ones, as well as delivering service updates.  @GovChristie and @CoryBooker did an exceptional job using Twitter to keep citizens informed, as well as @ConEdison who provided service updates to powerless customers.  We truly saw the value of social networks in sustaining composure during a time of fright and uncertainty.  How did you use social media during this natural disaster? Continue reading

The @Rabbi’s Take on Transparency

By Dave Kerpen

In this week’s Watch Me Wednesday, I had the pleasure of speaking with my good friend Laura Baum, the founder and Head Rabbi of OurJewishCommunity.org.  Laura is featured in my new book, Likeable Business: Why Today’s Consumers Demand More and How Leaders Can Deliver, as an advocate of corporate transparency. The Internet has made it possible to discover virtually any information on any subject imaginable.   Just Google it!   Companies can’t hide from this public disclosure and must adapt to the new transparent culture.   Social media is the ideal platform for providing company information and can be used to facilitate open and honest relationships with consumers. Businesses can use their social pages not only to offer knowledge, but to respond frankly to customer inquiries.  If the information is already out there waiting to be found, why not take the initiative and provide it first? Is your business practicing transparency? Let me know how! Continue reading

Obama vs. Romney: The Likeable Factor

By Dave Kerpen

In my new book, Likeable Business: Why Today’s Consumers Demand More and How Leaders Can Deliver, I discuss  11 principles essential for successful leadership–both in business and in politics. As Roger Ailes, the communication coach for Presidents Reagan and George H.W. Bush once wrote, “The silver bullet in business and politics is the like factor.All things being equal, we are more likely to vote for people we feel we like.”

Despite his better-than-anticipated performance in the first debate, Romney lacks qualities of likeability that Obama exemplifies—from authenticity and transparency to storytelling and passion, Obama’s likeability will guarantee him another four years.

For more on how the two presidential candidates stack up when it comes to likeability, check out my recent interview with Buzz Feed: “5 Reasons Why Obama Is Undeniably More Likeable Than Romney.”

Between Barack Obama and Mitt Romney, who do YOU think is more likeable, and why? Let me know in the comments!

Obama vs. Romney: The Likeable Factor

By Dave Kerpen

In my new book, Likeable Business: Why Today’s Consumers Demand More and How Leaders Can Deliver, I discuss  11 principles essential for successful leadership–both in business and in politics. As Roger Ailes, the communication coach for Presidents Reagan and George H.W. Bush once wrote, “The silver bullet in business and politics is the like factor.All things being equal, we are more likely to vote for people we feel we like.”

Despite his better-than-anticipated performance in the first debate, Romney lacks qualities of likeability that Obama exemplifies—from authenticity and transparency to storytelling and passion, Obama’s likeability will guarantee him another four years.

For more on how the two presidential candidates stack up when it comes to likeability, check out my recent interview with Buzz Feed: “5 Reasons Why Obama Is Undeniably More Likeable Than Romney.”

Between Barack Obama and Mitt Romney, who do YOU think is more likeable, and why? Let me know in the comments!

Talking Facebook Content Strategy with @lfatzinger

by, Dave Kerpen

In this week’s Watch Me Wednesday, I was delighted to speak with my good friend and the CEO of ProsodicLeigh Fatzinger.  His company uses the Facebook algorithm, EdgeRank, to determine the optimal time, content, and target audience of the most engaging and interactive posts on Facebook. An understanding of your brand’s Facebook “prime time” can guarantee that the widest reach of followers get the most out of page content.  It’s essential that brands not only develop creative and engaging content, but that they strategically schedule these posts to maximize their influence.  Do you have a strategic plan for the timing and targeting of your social content?

Discussing Social Media With the Doc

By Dave Kerpen

In this October’s premiere Watch Me Wednesday, I had the opportunity to speak with nationally recognized cardiologist, Dr. Kevin Campbell.  Dr. Campbell is a social media pioneer in the world of medicine, leveraging technology to educate his patients on health related issues.  Through social media, Dr. Campbell works to inform the public on common patient disparities.  By using Facebook, Twitter, and his Blog to spread awareness, he stays committed to serving the under-served. Continue reading