By Frank Emanuele Since the launch of Facebook’s mobile advertising offering nearly a year ago, the platform has seen new features and iterations just about every single week. What’s more, mobile ads are enjoying tremendous success; Facebook’s recent Q1 earnings call revealed that ad revenues doubled quarter over quarter. And yet, with such an incredibly powerful [...]
Archive by Author
Do This One Thing To Be A Better Marketer
By Frank Emanuele I recently found myself without internet access for several days while moving into a new apartment. At first I was upset. What would I do without a constant connection to the outside world? But I soon realized that it brought me exactly the peace and quiet that I needed to do some introspection [...]
5 Killer Ways to Manage Your Social Reputation
By Frank Emanuele A reputation takes years to build, but just seconds to damage irreparably. In today’s evolving social landscape, brands need to be prepared when a crisis arises. Managing your brand’s reputation on social media is more than just developing a friendly voice. It’s a way of shaping the conversation surrounding your brand. What would [...]
3 Ways You Should Be Using Influencers, But Probably Aren’t
By Frank Emanuele In recent years, the emphasis in social and digital marketing has been on paid media. By and large, brands are concerned with determining the budgets necessary to meet their goals and hit their KPIs. In 2013, I predict that we’ll see a shift toward earned media as the more likeable brands continue [...]
The Likeable Podcast 13: Let’s Talk Social Ads
By Frank Emanuele What makes the best branding campaigns? What brands are shining examples of transmedia branding? Frank and Cara tackle some of the best and brightest campaigns, highlight a brand for their work in social, and cover the latest social headlines! Check us out on iTunes to subscribe and get the latest episodes delivered directly every [...]
Social ROI for Dummies
By Frank Emanuele One of the questions echoing in the offices of every social media marketer is the value of social. Here at Likeable, we even recently published a whitepaper on the subject of ROI. Marketers always ask themselves: how much return can we expect to see on our investment? How will this benefit us? [...]
The Likeable Podcast 12: Branding 101
By Frank Emanuele What makes the best branding campaigns? What brands are shining examples of transmedia branding? Frank and Cara tackle some of the best and brightest campaigns, highlight a brand for their work in social, and cover the latest social headlines! Check us out on iTunes to subscribe and get the latest episodes delivered directly every [...]
Facebook Offers in 7 Steps or Less
By Frank Emanuele Months after its initial announcement, Facebook has finally made Offers available to most brand Pages! Social media marketers all over have been chomping at the bit to get their hands on this exciting new feature. How exactly does it work? It can seem a bit complicated at first glance. What goes into [...]
