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Brand Integrity 101

By Frank Emanuele Consistency is perhaps the most overlooked marketing principle. So much lip service is paid to the idea that marketing messages and materials need to be consistent. That’s why we all know the slogans of brands like McDonald’s and Nike: their messaging has been consistent for years. We all learned this (seemingly) basic concept in [...]

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Facebook Comments Go Wild!

By Frank Emanuele Facebook is just rocking the boat in all sorts of ways these past few weeks, isn’t it? Several weeks ago, the social network introduced replies to comments. Finally! Didn’t we all want that about three years ago? Fast-forward to last week. Facebook’s Twitter envy reared its head once again as it introduced hashtags! [...]

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Facebook Mobile Ads For Dummies

Facebook Mobile Ads For Dummies

By Frank Emanuele Since the launch of Facebook’s mobile advertising offering nearly a year ago, the platform has seen new features and iterations just about every single week. What’s more, mobile ads are enjoying tremendous success; Facebook’s recent Q1 earnings call revealed that ad revenues doubled quarter over quarter. And yet, with such an incredibly powerful [...]

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3 Habits of Highly-Effective Marketers

By Frank Emanuele In the marketing field, there are some basic Dos and Don’ts. We’ve all heard the basics at conferences and in business books, but it can be hard to remember these key learnings when the time comes to put them into practice. For the sake of self-improvement, it’s important to stop and take a moment every [...]

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Do This One Thing To Be A Better Marketer

Do This One Thing To Be A Better Marketer

By Frank Emanuele I recently found myself without internet access for several days while moving into a new apartment. At first I was upset. What would I do without a constant connection to the outside world? But I soon realized that it brought me exactly the peace and quiet that I needed to do some introspection [...]

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5 Killer Ways to Manage Your Social Reputation

5 Killer Ways to Manage Your Social Reputation

By Frank Emanuele A reputation takes years to build, but just seconds to damage irreparably. In today’s evolving social landscape, brands need to be prepared when a crisis arises. Managing your brand’s reputation on social media is more than just developing a friendly voice. It’s a way of shaping the conversation surrounding your brand. What would [...]

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3 Ways You Should Be Using Influencers, But Probably Aren’t

3 Ways You Should Be Using Influencers, But Probably Aren’t

By Frank Emanuele In recent years, the emphasis in social and digital marketing has been on paid media. By and large, brands are concerned with determining the budgets necessary to meet their goals and hit their KPIs. In 2013, I predict that we’ll see a shift toward earned media as the more likeable brands continue [...]

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Why Entertainment Loves Social Media

By Frank Emanuele Many in the entertainment industry fear the Internet because they don’t understand it. In 2011, those who backed SOPA made it clear that they would rather alienate an entire segment of their target audience and accuse them of criminal activity instead of harnessing their passion and turning them into brand ambassadors. But [...]

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The Likeable Podcast 13: Let’s Talk Social Ads

By Frank Emanuele What makes the best branding campaigns? What brands are shining examples of transmedia branding? Frank and Cara tackle some of the best and brightest campaigns, highlight a brand for their work in social, and cover the latest social headlines! Check us out on iTunes to subscribe and get the latest episodes delivered directly every [...]

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Social ROI for Dummies

By Frank Emanuele One of the questions echoing in the offices of every social media marketer is the value of social. Here at Likeable, we even recently published a whitepaper on the subject of ROI. Marketers always ask themselves: how much return can we expect to see on our investment? How will this benefit us? [...]

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