All posts by Ike Brooker

5 Tips For Cutting Through The Content Clutter

By Ike Brooker

Content marketing has taken off, rising to $43.9 billion from the $40.2 billion spent last year.* Of course, with an increase in brand budgets comes a related increase in clutter. This is of special concern to brands trying to get their message out. In such a saturated landscape, how does a brand break through and get in front of  customers’ eyeballs?

Here are 5 tips for cutting through the clutter: Continue reading

New Feed, New Images on Facebook

By Ike Brooker

The one constant with Facebook is change. In its latest update, Facebook fixed some UI disconnect with the Timeline and brought it in line with the mobile app. This unifies the look and feel, and creates a more branded experience.

Via Facebook Continue reading

Facebook Gifts: Cool or Creepy?

By Ike Brooker

After its IPO, Facebook has been faced with the daunting task of establishing additional revenue streams. Some have been interesting and innovative while some, like Facebook Gifts, have failed to gain traction. To determine why Facebook Gifts is stumbling,  let’s take a look at whether or not it’s a natural fit with consumer behavior and if it adds value to the platform. Continue reading

Stop Complaining About the 20% Rule

By Ike Brooker

Facebook has been refining its brand advertising regulations as of late. This has naturally created some uproar. I mean, this is the internet; if there’s a comment to be made, it will be made.

First let’s do the requisite visual link to Shortstack’s 20% guidelines. That is basically what you are working with for text.

Now let’s now talk about why. Facebook is trying to create a visually driven platform. Much like a billboard, economy and brevity of text are a must. An effective billboard looks something like this: Continue reading

3 Ways To Add Short Form Video In Your Content Mix

By Ike Brooker

Vine.

Vine.

Vine.

No, Vine isn’t the reason why you need short form video content in your strategy, but it does prove that the time has come for video to begin taking its place at the front of a content strategy. Sure, it’s limited, but limits can foster creativity, limits and legos.

There are a number of ways in which your brand can benefit from short form video content. Here are 3 ways: Continue reading

How To: Instagram Your Brand’s Story

By  Ike Brooker

Instagram has gone from being a question mark for brand content into being a great channel. It allows people to share their intimate moments with the world. Oh, and food. Lots. Of. Food.

How does this work for a brand? Instagram seems to work best when it shows quick moments, behind-the-scenes, or candid shots of things that are usually very produced.

 

Let’s take a quick look at 3 examples of great ways to use Instagram.  Continue reading

6 Social Media Trends to Watch in 2013

By Ike Brooker

2012 has been a big year for social media but there is still more to come. As the year comes to end, we begin to think about what the future holds for our industry. Luckily marketers aren’t kept too much in the dark and we can deduce what trends will likely grow in 2013. Here are 6 social media trends we predict to hit it big in 2013: Continue reading

Skills, Expertise, and Endorsements Now From LinkedIn

By Ike Brooker

An enjoyable Internet sport is running through your Klout Influencers and giving a +K to your friends and other influencers. What if this sport could potentially land you a dream job, or just any job?

Recently LinkedIn introduced Endorsements. It allows LinkedIn users to endorse their connections with 1 click.  Just click the endorse button, choose a skill, and you’re done. You can even do multiple skill endorsements, and suggest new skills they may have missed. Continue reading

Spicing up your Social Content

By Ike Brooker

You have a twitter handle, a Facbeook page, 5 Pinterest boards, and tips on Foursquare. Now what do you do with them? You need some thing to put up there, something to say, some kind of content. Everyone has a warehouse of fun cat pictures, ironic gifs animations, and vacation pictures on their computers, but hold on, don’t start uploading all that great stuff yet. You need content that speaks for your brand and helps ignite people to begin talking about your brand. The best way to do this is to create content that others can share that represents your brand. Here are a few ways to do that. Continue reading