All posts by Jenna

5 Business Lessons From Yahoo!

By Jenna Lebel

New Yahoo! home page layout. Image source: Yahoo! blog

Yahoo! unveiled a fresh, new look for its home page and mobile sites earlier this week. The overdue facelift marks the biggest product revamp since CEO Marissa Mayer took the reins in July 2012. Yahoo! has historically been criticized for being traditional and complacent, but the fact remains that the site generates 700 million monthly visitors and is still a leading source of information on finance, sports, and entertainment. I’m admittedly not a Yahoo user myself, but some part of me is rooting for this underdog to make a major comeback. Regardless of whether you’re a Yahoo! believer, there are some strong lessons to be learned from the web portal giant. Here are 5 lessons businesses can learn from Yahoo! Continue reading

Why Marketers Should Care About Causes: A Case for Cause Marketing

By Jenna Lebel

From Tide’s Loads of Hope program to Sonic’s Limeades for Learning, we’ve seen a lot of incredible brands give back in 2012. The concept of cause marketing is not new, but it has changed drastically over time. Cause marketing is no longer just about making a large donation to a charity around the holidays or slapping a pink ribbon on your product in October or donating $1 to charity for every new ‘Like’ you get over a certain period of time. Continue reading

3 Tips To Improve Your Content This Holiday Season

By Jenna Lebel

Content is a powerful tool in a marketer’s arsenal. Creating compelling, meaningful content for your brand should be a priority year-round. But at the holidays, when consumers are spending lots of time and money online, content should be an even larger focus.  An effective content marketing strategy can help generate new customers and connect at a deeper level with existing ones. For many companies, the holidays mark the final sales push of the year. As holiday shoppers take to ecommerce sites in droves this year, they will be more likely to buy from companies they trust. Even in a state of desperation, a holiday shopper will be hesitant to turn to a company he/she doesn’t know and trust. Content marketing can help in that process. Here are a few tips for creating better content during the holidays. And if you’re looking for methods for breaking through the social media clutter this holiday season, download our latest white paper here.

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4 Truths About Social Loyalty

By Jenna Lebel

The principles of customer loyalty have not changed in the past 30 years– incentivize your best customers and they will not only remain patrons, but they will also tell their friends about their experiences with your brand. We’ve all heard the age old saying that it costs more to acquire a customer than it does to sell to an existing one. While the foundation of loyalty hasn’t changed, the technology and tactics certainly have. Loyalty is no longer just about points, discounts, miles, and rewards. It is about the way new processes, technologies, and ideas regularly engage an individual with a brand. It’s about relationships. Social media has amplified the positive impact of loyalty marketing. Here are 4 truths about social customer loyalty. Continue reading

Are You Making These 5 Marketing Mistakes?

By Jenna Lebel

By now you’ve probably started carving out your 2013 marketing budget and developing your plans for the year. As marketers, we have a lot of things to consider when planning our efforts for the year. As you put the finishing touches on your 2013 plans let’s review 5 common marketing mistakes for you to avoid to save you time, money and a lot of frustration.  Continue reading

5 Tips for Creating Your Next Global Marketing Campaign

By Jenna Lebel

We just wrapped up one of the biggest global events in history. And I just returned home from watching it firsthand. I had a lot of amazing experiences during my time in London, but as a marketer, seeing all of these big brands—sponsors and non-sponsors alike—compete to grab the attention of the millions (both online and in London) was just as interesting as seeing the athletes compete to bring home medals for their countries. Just like the athletes, these marketers saw victory and defeat. Part of the winning formula was balancing consistency with global customization. Continue reading

4 Ways Brands Can Break News Better Than the Today Show

By Jenna Lebel

By now you’ve probably heard the news of Ann Curry’s departure from The Today Show. To recap, ratings of the Today Show were down so NBC decided to relieve Curry of her co-hosting responsibilities. After her short one year tenure greeting America every morning alongside Matt Lauer NBC is transitioning her into a national and international correspondent role. Rumors leaked weeks (maybe months) ago, but the news came unexpectedly on air yesterday in an announcement made by Curry herself. Continue reading

4 Truths About Customer Advocacy

By Jenna Lebel 

I just got back from the Word of Mouth Marketing Association’s annual Womm-U conference. The 3-day event featured prominent figures in the digital and word of mouth space as well as a breadth of topics ranging from content strategies to offline programs and measurement. A major theme throughout the conference was advocacy. Advocacy is a term that gets tossed around a lot and is often misused in the process. As the marketing paradigm shifts from traditional push-based marketing to trust-based marketing, advocacy is critical. It’s an important issue for brands that is largely ignored by many. Your brand likely has dormant advocates just waiting to be activated. But before you can really harness the power of customer advocacy, you need to know these 4 truths. Continue reading

6 Reasons Why Your Measurement Sucks

By Jenna Lebel

“We’re not seeing strong results.” I cringe every time I hear a phrase uttered along those lines. Not because I’m concerned about lack of innovation or sound strategy, but because it usually means a lack of proper measurement and showcasing of results. Let’s face it; effective social media measurement is not always easy. There are several things you can measure and so many ways to measure that it becomes a complicated process. I don’t have the winning formula myself, but I am aware of some losing formulas. Here are 6 reasons why your social media measurement sucks. Continue reading

Marketing Lessons From The Year’s Top Films

By Jenna Lebel

And the Oscar goes to…

I can’t even put in to words how excited I am for this weekend’s 84th Annual Academy Awards. A self-proclaimed Oscar buff, I make it a point to watch every film nominated in the major categories. This year’s top films, though admittedly not the best batch in Oscar history, provided us with love, drama, humility, lessons in history, escapism and conflict. In addition to captivating audiences for roughly two hours, these best picture films brought us much more. They brought us a lot of lessons, specifically for marketers. Here are those lessons from some of the year’s Oscar nominees.  Continue reading