All posts by kate

Help! My Brand Isn’t Cool Enough For Social Media!

By Kate van Geldern

Certain brands are made for social media, just think of how many times you’ve shared a silly photo from Oreo on Facebook, or watched a video posted by Red Bull. They have the ‘cool’ factor that enables them to post engaging content relevant to a large consumer audience. But what about the other guys? Manufacturers, software developers, and professional service providers – how can they possibly use social media without something ‘cool’ to talk about? We recommend using these three steps to help figure out the answer to that very question: Continue reading

Will Facebook ‘Collections’ Be A Game Changer For Retailers?

By Kate van Geldern

Just in time for the holiday season retail rush Facebook announced that they have begun testing a new feature called “Collections,” which enable users to act on new actions like collect, want, or even buy  products that brands share with their fans. Mashable reported that Facebook is testing the new feature with major national retail brands like Victoria’s Secret, Pottery Barn, and Neiman Marcus.

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Integrating Brand Characters Into Your Twitter Strategy

By Kate van Geldern

Translating strong brand personas in social media can be a challenge. However, many brands have an image that’s rooted in the recognition of cartoons and characters. Ignoring these personas in social channels would be a major departure from the brand’s offline communication. Let’s examine four iconic brands that have implemented successful brand personas via social media.

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5 Quick Tips for Re-Pinning Success

By Kate van Geldern

For the past few years, marketers have heard people ask them again and again ‘How do I make this go viral?’ and lately that conversation has shifted from people talking about videos on YouTube, to talking about content on Pinterest. Brands are vying to increase followers and drive traffic to their other web properties by getting their images on Pinterest re-pinned. So what makes something ‘pinnable’? Here are a few tips: Continue reading

Use Email Marketing To Boost Your Facebook Fan Base

By Kate van Geldern

Too often we operate in the social media silo and forget to integrate with other marketing channels. Your email lists are full of rich customer data, and offer an opportunity to activate some of your biggest brand loyalists that aren’t yet engaged Facebook fans. Here are three ways you can use email to grow and engage your fan base on Facebook: Continue reading

4 Steps To Crafting A Better Blogger Pitch

By Kate van Geldern

Bloggers are the influencers of the web and great resources for brands that want to get their message out in creative ways. Outside of my job here at Likeable, I write a personal blog and receive pitches every week from brands and their agencies asking me to write about their products and services. More often than not, those emails get deleted because the person writing the pitch makes some basic mistakes — like starting the email with “Dear Blogger” instead of taking the time to find my name on my site. Because I’m often on the receiving end of these messages, I’ve picked up a few best practices for crafting better blogger pitches when I have to write them myself. Follow these four steps to start crafting better blogger pitches:

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The Perks of Social Influence

By Kate van Geldern

Last week, Gilt Groupe (the luxury flash-sales website) partnered with Klout on a campaign that rewards users with discounts, based on their level of influence. The Klout Perk gives users a percentage off of a Gilt.com purchase equal to each user’s corresponding Klout Score. So, if your Klout score is between 21-40, the user gets 40% off: the discounts deepen as scores increase. Major brand influencers with scores from 81-100, could receive up to 100% off of their Gilt purchase.  Gilt also to selected key influencers from several categories, including fashion, interior design, social media, finance, and parenting, and invited them to curate special sales during the Klout campaign.

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2 Lessons For Marketers From Warby Parker’s Annual Report

By Kate van Geldern

Last week, Warby Parker — a start-up eyewear company that offers inexpensive prescription lenses through its ecommerce site – published its annual report. The report is composed of six frames of rich, interactive infographics that provide information about the growth of their business, the efficiency of their operations, and the philanthropic efforts completed through a glasses donation program. The company’s unique spin on a routine report has some smart lessons for marketers.

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