By Mallorie Rosenbluth It’s no surprise that during key holidays, social media is heavily populated with branded campaigns–and Mother’s Day is no exception. While children were preparing to have special days with their mothers, filled with flowers and brunches, brands spent months planning to reward their customers and communities (and their mothers). Here are four [...]
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5 Things Every Community Manager Must Have (that’s not in their job description)
By Mallorie Rosenbluth Today marks a very special day in the world of social media. As the fourth Monday of January gets into full swing, we celebrate a day devoted to some of the hardest working people in the industry – community managers. This job barely existed 5 years ago, and now, we have an [...]
Power-Up Your On-Pack with Social Media Integration
By Mallorie Rosenbluth What do consumer packaged goods have that other brands don’t? Built in billboards. CPG brands spend a lot of hours, dollars and man power ensuring their packing is attractive to their target consumer and in-line with the look and feel of their organization. It’s a billboard telling consumers “hey, pick me!” as they [...]
3 Reasons Facebook Can’t Figure Out Mobile
By: Mallorie Rosenbluth In the world of social media, it seems to many that Facebook is the industry’s golden child. Even when the network compromises user privacy, makes sudden and confusing changes, and gets villainized in a major Hollywood production; users still flock like moths to a flame. Over 8 years and 900 million users [...]
