Archive by Author

Facebook Content: What’s the Point Anymore?

By Mallorie Rosenbluth Have you heard? Facebook significantly changed its algorithm several times in the last few months. Beginning last August, brands across the platform saw reach suffer tremendously. (In case you need a refresher, think about reach the way traditional media measures impressions; it’s just Facebook’s way of counting how many eyeballs are seeing your [...]

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How Brands Can Combat the Facebook Exodus

By Mallorie Rosenbluth We’ve all seen the reports and articles: Facebook is passe, people are fatigued and fleeing and there’s no way any high school student would be caught dead posting photos at a place where (gasp!) their parents are present. This spells major trouble for brands who have spent the last several years exerting tons of effort [...]

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How to Improve the ROI of Your Year-End Campaign

By Mallorie Rosenbluth It’s that time of year again; the weather is getting colder, the hot chocolate is steaming and brands are launching year-end campaigns all over social media. It seems every company will put out a promotion or offer over the next few months. They’ll vary in complexity and tempt users with a variety of [...]

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Top 5 Best and Worst Brand Responses to the Shutdown

By Mallorie Rosebluth It’s officially been one week since Congress shutdown and decided to handle their problems through avoidance. The last seven days have been interesting to watch from a social media perspective (and there is a TON of conversation, by October 3rd – just 48 hours into the shutdown – there was a reported 45 [...]

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Consumers – The Hardest Working People in Social Media

By Mallorie Rosenbluth As social media marketers, we often think we have the toughest and most demanding job out there. We work long hours and have demanding clients or senior execs. We serve the role of customer service, product development, PR, branding, copy, designer, and more. Plus, we have to drive sales AND awareness AND [...]

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How Women Can Find Mentors Using Social Media

By Mallorie Rosenbluth Social media allows young women to find inspiration and advice around common aspects of their unique lives. For instance, it’s extremely popular for Pinterest users to pin wedding planning ideas. On Twitter, women can tweet health-specific questions to organizations like Go Red For Women. Yet a crucial part of a young woman’s life [...]

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3 Ways to Keep Your Consumers Engaged This Summer

By Mallorie Rosenbluth As the dog days of summer begin to press upon us, folks are hitting the beach, lighting the BBQ, and unplugging from the constant connection the other ten months of the year demand. That’s great for mental health, but not so great for brands and marketers trying to maintain the conversation and overall [...]

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4 Brands That Did Mother’s Day Campaigns Right

By Mallorie Rosenbluth It’s no surprise that during key holidays, social media is heavily populated with branded campaigns–and Mother’s Day is no exception. While children were preparing to have special days with their mothers, filled with flowers and brunches, brands spent months planning to reward their customers and communities (and their mothers). Here are four [...]

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The Future of Social Media is in Your Pocket

By Mallorie Rosenbluth I recently had the privilege of keynoting Visit Salt Lake’s annual Social Media Seminar where the theme of the day was Social, Mobile, Local. My presentation touched on the profound impact mobile has had on social media and consumer interaction, as well as our ability as marketers to create rich media using nothing [...]

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3 Reasons Why LinkedIn is THE Network to Watch

By Mallorie Rosenbluth Over the last several weeks (and days) LinkedIn has been making social media news that’s going to be more influential than Facebook’s new Timeline design. Gone are the days when LinkedIn was considered the uptight friend of the social media inner circle. The site is proving to be so strategic and smart that [...]

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