By: Marissa Breton
Remember when Facebook first rolled out Timeline for brands? There was a mad scramble to determine best practices for cover photos, and suddenly images became everything. This update completely changed the way brands share information on Facebook. Brands started showcasing beautiful cover photos that worked seamlessly with profile pictures and tab icons to create a page that was visually appealing, and encouraged people to spend more time on the page. This was a total game-changer, and we’re still seeing amazing new uses for the cover photo every day (my personal favorite is Johnnie Walker’s progressive cover photo, launched on Wednesday).