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3 Social Media Statistics You Didn’t Know (And Why They Matter)

By Michele Weisman There were many social media moments in 2013 that had major implications for business and brands. You know social media has made its mark when Beyonce, one of the world’s biggest music stars, ignores the traditional mass media product launch process and announces the release of her new album via Instagram to [...]

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3 Social Marketing Resolutions for 2014

By Michele Weisman After recapping 2013 and making predictions for this year, it’s time you should focus on a fresh start. It’s 2014 and chances are you’ve considered a number of resolutions you want to follow through with in the New Year. In fact, the most popular New Year’s resolutions include lose weight, get organized, spend less [...]

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Why You Should Take Advantage Of Small Business Saturday

By Michele Weisman Imagine the following scenario: It’s 5:00 AM on Friday November 29th, and just a few hours before, you enjoyed a nice Thanksgiving family dinner. Your body tells you that you should sleep but your mind is focused on a list of deals and doorbusters at the shopping centers and mall. Do you [...]

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4 Tips For Getting Featured on SlideShare’s Homepage

By Michele Weisman With more than 10 million uploads and 60 million unique visits a month, SlideShare has emerged as the leader in making presentations social. Often described as the “YouTube for slideshows,” SlideShare allows businesses and individuals to upload, store, and share presentations, as well as documents, PDFs, videos, and webinars. The network is [...]

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3 Guidelines for Running a Social Media Contest

By Michele Weisman If you’re planning to launch a social media contest or giveaway, make sure the concept fits your social strategy and your goals. Choosing the right type of promotion to run on any social network can be a challenge. Promotions are important because they drive traffic online and offline, increase brand awareness, surprise [...]

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Why Snapchat Is More Than Just Selfies

By Michele Weisman Snapchat has quickly become a high valued, popular social mobile app. In just less than two years since its launch, Snapchat has an estimated value of $800 million with about 200 million snaps sent per day. To compare, Instagram users post 45 million photos per day. With the rise of bite-sized social content, [...]

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Moving Beyond The Like To Build Likeable Relationships

By Michele Weisman Gone are the days when social media was about getting more Facebook likes and Twitter followers. With the emphasis on creating and sharing visual, captivating content, there is a real necessity for brands to interact with their customers in a meaningful way. The importance of knowing your community is greater than ever [...]

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3 Reasons Why Instagram Video Shouldn’t Be A Surprise To Marketers

By Michele Weisman Today Instagram introduced a video feature to bring its 130 million active users a new way to share stories. When users launch the photo-sharing app, they will now see a movie camera icon, allowing them to enter video mode. Instagram’s videos are 15 seconds, more than double Vine’s video length. The network [...]

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3 Best Practices For #Hashtags

By Michele Weisman Using hashtags is the quickest and easiest way to search for and find out what people are talking about online.  The hashtag is meant to facilitate a conversation around a specific topic. It increases engagement by labeling your content and putting it in front of people who are likely to be interested. Last [...]

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4 Reasons Why Your CEO Should Be On Twitter

By Michele Weisman On Friday, April 26 the President and CEO of McDonald’s, Don Thompson, offered a sneak peek into the future of the fast-food chain in an interview on CNBC’s “Squawk on the Street.”  As I watched, I browsed my Twitter stream and came across the following tweet from Mary Wellons, Director of Social Media at [...]

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