The idea of professional networking makes many people feel uncomfortable, intimidated, or confused. It’s easy to see why. Many dread walking into a room and introducing themselves to a bunch of strangers.
Networking can be viewed as insincere at best and selfish at worst. This, of course, is the complete opposite of what networking is supposed to be — friendly, useful, and genuine. It’s easy for most of us to be friendly and useful with people we know. However, because networking is a “business activity,” it’s easy to think that we need to act in a different way. Continue reading