By Michele Weisman On Friday, April 26 the President and CEO of McDonald’s, Don Thompson, offered a sneak peek into the future of the fast-food chain in an interview on CNBC’s “Squawk on the Street.” As I watched, I browsed my Twitter stream and came across the following tweet from Mary Wellons, Director of Social Media at [...]
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Facebook Through The Years [Infographic]
Facebook has come a long way since its Harvard days in 2004. From its humble beginnings as a collegiate connector to the most cost-effective way to market a business, Facebook has changed the world. We’ve seen Facebook grow from an idea to a global connector with over a billion users. As we celebrate Facebook’s birthday, [...]
How Superbowl XLVII’s Blackout Became A Marketer’s Dream
By Michele Weisman Although the Baltimore Ravens technically won Superbowl XLVII, the social winner was real-time content marketing. Despite the extensive planning and high price tag (four million dollars) for a Super Bowl commercial, arguably the best content during the big game last night wasn’t on TV — it was on Twitter. During the third quarter of the Super Bowl, [...]
The Legalities of Social Media Marketing for Businesses
By Amanda DiSilvestro Social media marketing is known as the “fun” marketing, but that doesn’t mean the law doesn’t apply. Oftentimes legal issues with online marketing go unnoticed because it is such a booming industry. People are writing about how to decipher Google analytics and creating a website for the Google algorithm, and there simply [...]
