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All posts by Michele

How To Be Networking Rock Star On Twitter

By Michele Weisman

The idea of professional networking makes many people feel uncomfortable, intimidated, or confused. It’s easy to see why. Many dread walking into a room and introducing themselves to a bunch of strangers.

Networking can be viewed as insincere at best and selfish at worst. This, of course, is the complete opposite of what networking is supposed to be — friendly, useful, and genuine. It’s easy for most of us to be friendly and useful with people we know. However, because networking is a “business activity,” it’s easy to think that we need to act in a different way. Continue reading

Why In The World Would Anyone Follow Me On Twitter?

By Michele Weisman

Twitter is my favorite social network.  But when I first joined Twitter back in April 2009, I thought, “why in the world would anyone follow ME on Twitter?” Five years later and 30,000 tweets sent, I have a community of over 12,000 Twitter followers. If you’re looking to grow your following, I may have some insight.

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5 Twitter Hacks To Grow An Influential Network

By Michele Weisman

 

With 560 million active users and 5,700 tweets sent every second, Twitter is a powerful network. Initially, Twitter’s core service was a feed of short bursts of text. Since 2006, the social network has transformed into a media-rich, real-time stream of information and entertainment that includes short videos like Vines, photographs and advertisements. It’s impressive, but it’s also overwhelming. So the question remains: how do individuals and brands cut through the content clutter, stand out, and connect with influencers?

Here are five tools you can utilize to increase your Twitter network. Continue reading

3 Social Media Statistics You Didn’t Know (And Why They Matter)

By Michele Weisman

There were many social media moments in 2013 that had major implications for business and brands. You know social media has made its mark when Beyonce, one of the world’s biggest music stars, ignores the traditional mass media product launch process and announces the release of her new album via Instagram to her 8 million followers. It’s clear that social media is here to stay.

That being said, there is a lot of noise surrounding social media statistics.  It may seem like you’ve heard every fact out there, but here are three statistics that might surprise you (and enhance your social media strategy). Continue reading

3 Social Marketing Resolutions for 2014

By Michele Weisman

Image Credit: Sally Mahoney via Flickr

After recapping 2013 and making predictions for this year, it’s time you should focus on a fresh start. It’s 2014 and chances are you’ve considered a number of resolutions you want to follow through with in the New Year. In fact, the most popular New Year’s resolutions include lose weight, get organized, spend less and save more, quit smoking, stay fit and healthy and spend more time with family.

However, you shouldn’t forget about your professional resolutions. Think about what you can accomplish in 2014. Are you looking to increase your customer base? Do you wish to improve your social content engagement? Here are three resolutions I recommend that you follow to make 2014 your most successful year yet.

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Why You Should Take Advantage Of Small Business Saturday

By Michele Weisman

Imagine the following scenario: It’s 5:00 AM on Friday November 29th, and just a few hours before, you enjoyed a nice Thanksgiving family dinner. Your body tells you that you should sleep but your mind is focused on a list of deals and doorbusters at the shopping centers and mall. Do you brave the long lines and risk getting trampled? Continue reading

4 Tips For Getting Featured on SlideShare’s Homepage

By Michele Weisman

With more than 10 million uploads and 60 million unique visits a month, SlideShare has emerged as the leader in making presentations social. Often described as the “YouTube for slideshows,” SlideShare allows businesses and individuals to upload, store, and share presentations, as well as documents, PDFs, videos, and webinars. The network is so valuable that LinkedIn acquired Slideshare to help professionals be more effective and productive through the content they create and share.

However, a recent poll from RSW/US revealed that ad agencies love LinkedIn, but not as much as SlideShare. In fact, 46 percent of 300 agency big wigs described LinkedIn as the “most important” social media vehicle for generating new business leads, as opposed to only 21 percent who use SlideShare to market their agencies to prospective clients.

At Likeable Media, we love SlideShare and upload content often. Last year, I examined how brand marketers can utilize this platform effectively. Getting featured on SlideShare’s homepage can increase page views, social traction, and followers. Let’s take a look at how you can get your content featured on SlideShare: Continue reading

3 Guidelines for Running a Social Media Contest

By Michele Weisman

If you’re planning to launch a social media contest or giveaway, make sure the concept fits your social strategy and your goals. Choosing the right type of promotion to run on any social network can be a challenge. Promotions are important because they drive traffic online and offline, increase brand awareness, surprise and delight customers, engage users, gain consumer insight, and ultimately generate sales and leads. To help you decide what will work best for your goals, here are three types of social promotions you can run. Continue reading

Why Snapchat Is More Than Just Selfies

By Michele Weisman

Snapchat has quickly become a high valued, popular social mobile app. In just less than two years since its launch, Snapchat has an estimated value of $800 million with about 200 million snaps sent per day. To compare, Instagram users post 45 million photos per day. With the rise of bite-sized social content, Snapchat’s success should be no surprise to marketers. And here’s why:

One-third of Americans own a tablet and 91% own a smart phone. Mobile internet usage is skyrocketing, which has critical implications for businesses. Multimedia apps like Instagram, Vine, and Snapchat, are continuing to include and improve their photo and video capabilities to keep up with social consumption.

So with Snapchat’s popularity set to continue soaring, what does this mean for brands? Continue reading

Moving Beyond The Like To Build Likeable Relationships

By Michele Weisman

Gone are the days when social media was about getting more Facebook likes and Twitter followers. With the emphasis on creating and sharing visual, captivating content, there is a real necessity for brands to interact with their customers in a meaningful way. The importance of knowing your community is greater than ever before.

As Dave Kerpen puts it, “Your social media content is competing with the pictures of my best friend’s baby.” Of course it is important for brands to have something unique to say, but it is also crucial to engage with your community. Brand loyalty is no longer defined by likes, points, miles, free trials, coupons, discounts, and rewards. Loyalty is about engaging with your fan base to provide value and empathy. In fact, about 50% of people who like brands on Facebook do so simply out of loyalty. Ultimately, it’s about relationships, which social media has only amplified.

Here are three ways to move beyond the community count and build likeable relationships.  Continue reading