All posts by Michele

3 Reasons Why Instagram Video Shouldn’t Be A Surprise To Marketers

By Michele Weisman

Today Instagram introduced a video feature to bring its 130 million active users a new way to share stories. When users launch the photo-sharing app, they will now see a movie camera icon, allowing them to enter video mode.

Instagram’s videos are 15 seconds, more than double Vine’s video length. The network gives its users the option to add 13 custom filters and a cover frame for its videos. Instagram videos have a definite beginning and end and do not loop. While Vines are only able to be posted on Facebook and Twitter, Instagram videos have the capability of being shared on multiple social networks. Instagram videos are also easy to edit as you can delete clips of the footage while filming. A new mode, “Cinema,” acts as a way to stabilize your video footage.

With the rise of the bite-sized content, Instagram’s video feature shouldn’t be such a shock to social media marketers. Continue reading

3 Best Practices For #Hashtags

By Michele Weisman

Using hashtags is the quickest and easiest way to search for and find out what people are talking about online.  The hashtag is meant to facilitate a conversation around a specific topic. It increases engagement by labeling your content and putting it in front of people who are likely to be interested.

Last year, Brian Murray revealed why most people fail at hashtags and how to improve. With the rise in popularity for hashtags on Twitter, Instagram, Vine, and most recently Facebook, I’ve transformed Brian’s post into a short, six second video. Here are three best practices for using hashtags on any social network.

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4 Reasons Why Your CEO Should Be On Twitter

By Michele Weisman

On Friday, April 26 the President and CEO of McDonald’s, Don Thompson, offered a sneak peek into the future of the fast-food chain in an interview on CNBC’s “Squawk on the Street.”  As I watched, I browsed my Twitter stream and came across the following tweet from Mary Wellons, Director of Social Media at CNBC:

I loved Thompson’s support of social media, especially from a C-level executive, and immediately wanted to personally reach out to him. The problem was, I soon realized, Thompson wasn’t on Twitter (or even LinkedIn). How can you target millennials via social media when you don’t even actively use these tools yourself? So I decided to start the following conversation with Mary and McDonald’s Corporation: Continue reading

How To: Engage Successfully on Twitter

By Michele Weisman

I’ve been on Twitter for almost four years. Almost 27,000 tweets and 10,000 followers later, Twitter has become–by far–my favorite social network. In fact, my Twitter handle has become part of my identity; people have even called me “Ottogrl” face to face and it was once on my license plate.

At first I didn’t fully understand how to utilize it, as evident in my first tweet ever:

But I’ve come to understand the power of Twitter and appreciate its ability to instantly send concise messages to over 200 million people.

I’ve met some incredible people on Twitter, including CEOs, celebrities, journalists, Syracuse alumni, and marketers, just by networking in fewer than 140 characters at a time. You can start a conversation with anyone on Twitter in many different ways, but the same rule of thumb always applies: be yourself. Here are the six tips I’ve learned for engaging on Twitter.

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How Should We Respond to Tragedy Using Social Media?

By Mike Kilcoyne

Dark.

Nobody I knew was running in the Boston Marathon at the time that the bombs went off. I had no emotional investment in that race, and no ties to Boston.

But I still felt dark. Like I was harboring an awful secret.

And I was pissed off. Not because I was mad at anyone in particular, but because I was angry that it had happened. That’s horrible. I can’t watch this. I went for a run instead.  Continue reading

SEC Gives A Thumbs Up For Corporate Announcements via Social Media

By Michele Weisman

The Securities Exchange Commission (SEC) announced Tuesday that public companies and their executives can legally use social networks like Facebook, Twitter, and LinkedIn as a way of communicating corporate information. The debate was sparked by a case involving Netflix’s CEO Reed Hastings. In July 2012, Hastings caused an uproar when he used his personal Facebook page to announce that Netflix had exceeded one billion hours of streaming for the first time. Consequently, this caused Netflix’s stock price to rise. This type of news is typically disclosed via traditional channels like a SEC filing or press release. The question became:  had Hastings violated fair disclosure rules? Continue reading

9 Social Media #Workhacks To Make Your Company More Likeable Online

By Sarah Evans

Source: Customer Think

Part of being “likeable” online is the ability to communicate and connect with your customers. If your company is mentioned online, chances are it’s by a customer or client who would appreciate a response (or some interaction that acknowledges you saw their message).

If you’re a small business owner or social media isn’t the only responsibility in your job title, engaging with, monitoring and responding to online conversations (and on multiple social networks) can take up precious time from your core role. We at open social collaboration platform Tracky think it should be easier. That’s why I regularly try to find productivity #workhacks to replace older or outdated work habits. This isn’t some “as seen on TV” gimmick, these #workhacks will reduce the time you spend on social tasks so you can spend more time being likeable.

Here are the Tracky team’s favorite #workhacks: Continue reading

3 Key Takeaways From The Women In Strategy Summit

By Michele Weisman

Last week I attended the Women in Strategy Summit. Strategy leaders, executives, and innovators from American Express, Lego, Pepsi, Dell, and other large brands explored the role of women in  strategy, planning decisions, and the underlying global effects on businesses. Despite being relatively new, the Women In Strategy Summit was filled with great content. In case you missed it, here are 3 key takeaways from the event. Continue reading

Facebook Through The Years [Infographic]

Facebook has come a long way since its Harvard days in 2004.  From its humble beginnings as a collegiate connector to the most cost-effective way to market a business, Facebook has changed the world. We’ve seen Facebook grow from an idea to a global connector with over a billion users. As we celebrate Facebook’s birthday, let’s take a look at some of its major accomplishments.

From all of us at Likeable, Happy 9th Birthday Facebook!

Credit: Ramon Thompson, Likeable Media

How Superbowl XLVII’s Blackout Became A Marketer’s Dream

 

Although the Baltimore Ravens technically won Superbowl XLVII, the social winner was real-time content marketing. Despite the extensive planning and high price tag (four million dollars) for a Super Bowl commercial, arguably the best content during the big game last night wasn’t on TV — it was on Twitter

 

During the third quarter of the Super Bowl, half of the power went out at the Mercedes-Benz Superdome for 35 minutes, causing confusion among broadcasters, spectators, athletes, coaches, and viewers. It’s no surprise that the blackout prompted multiple humorous and witty tweets, but some brands did surprise us with their creative responses to this wildly unprecedented pause in the game.

 

When something unexpected happens during a live event, marketers must adapt quickly to seize opportunity. You no longer need to purchase a $4 million 30-second television spot to make a lasting impact. In fact, Twitter revealed just how fast some marketers jumped on the blackout social buy bandwagon. Let’s take a look at which brands had success with their real-time marketing content during the Super Bowl.