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4 Reasons Why Your CEO Should Be On Twitter

By Michele Weisman On Friday, April 26 the President and CEO of McDonald’s, Don Thompson, offered a sneak peek into the future of the fast-food chain in an interview on CNBC’s “Squawk on the Street.”  As I watched, I browsed my Twitter stream and came across the following tweet from Mary Wellons, Director of Social Media at [...]

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How To: Engage Successfully on Twitter

By Michele Weisman I’ve been on Twitter for almost four years. Almost 27,000 tweets and 10,000 followers later, Twitter has become–by far–my favorite social network. In fact, my Twitter handle has become part of my identity; people have even called me “Ottogrl” face to face and it was once on my license plate. At first I [...]

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How Should We Respond to Tragedy Using Social Media?

By Mike Kilcoyne Dark. Nobody I knew was running in the Boston Marathon at the time that the bombs went off. I had no emotional investment in that race, and no ties to Boston. But I still felt dark. Like I was harboring an awful secret. And I was pissed off. Not because I was [...]

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SEC Gives A Thumbs Up For Corporate Announcements via Social Media

By Michele Weisman The Securities Exchange Commission (SEC) announced Tuesday that public companies and their executives can legally use social networks like Facebook, Twitter, and LinkedIn as a way of communicating corporate information. The debate was sparked by a case involving Netflix’s CEO Reed Hastings. In July 2012, Hastings caused an uproar when he used his personal [...]

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9 Social Media #Workhacks To Make Your Company More Likeable Online

By Sarah Evans Part of being “likeable” online is the ability to communicate and connect with your customers. If your company is mentioned online, chances are it’s by a customer or client who would appreciate a response (or some interaction that acknowledges you saw their message). If you’re a small business owner or social media [...]

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3 Key Takeaways From The Women In Strategy Summit

By Michele Weisman Last week I attended the Women in Strategy Summit. Strategy leaders, executives, and innovators from American Express, Lego, Pepsi, Dell, and other large brands explored the role of women in  strategy, planning decisions, and the underlying global effects on businesses. Despite being relatively new, the Women In Strategy Summit was filled with [...]

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Facebook Through The Years [Infographic]

Facebook has come a long way since its Harvard days in 2004.  From its humble beginnings as a collegiate connector to the most cost-effective way to market a business, Facebook has changed the world. We’ve seen Facebook grow from an idea to a global connector with over a billion users. As we celebrate Facebook’s birthday, [...]

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How Superbowl XLVII’s Blackout Became A Marketer’s Dream

By Michele Weisman   Although the Baltimore Ravens technically won Superbowl XLVII, the social winner was real-time content marketing. Despite the extensive planning and high price tag (four million dollars) for a Super Bowl commercial, arguably the best content during the big game last night wasn’t on TV — it was on Twitter.    During the third quarter of the Super Bowl, [...]

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3 Tips To Improve Your Social Media Content Strategy in 2013

By Michele Weisman   Earlier this month, Dave Kerpen revealed that content marketing will become the new social media marketing in 2013. Kerpen believes content can drive strong business results from white papers, ebooks, webinars, infographics, articles, and beautiful photos and videos. 2013 is the year for bringing “content that’s king” to life.   However, creating likeable content takes time and a specific strategy. Consumers [...]

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The Legalities of Social Media Marketing for Businesses

By Amanda DiSilvestro Social media marketing is known as the “fun” marketing, but that doesn’t mean the law doesn’t apply. Oftentimes legal issues with online marketing go unnoticed because it is such a booming industry. People are writing about how to decipher Google analytics and creating a website for the Google algorithm, and there simply [...]

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