Today Instagram introduced a video feature to bring its 130 million active users a new way to share stories. When users launch the photo-sharing app, they will now see a movie camera icon, allowing them to enter video mode.
Instagram’s videos are 15 seconds, more than double Vine’s video length. The network gives its users the option to add 13 custom filters and a cover frame for its videos. Instagram videos have a definite beginning and end and do not loop. While Vines are only able to be posted on Facebook and Twitter, Instagram videos have the capability of being shared on multiple social networks. Instagram videos are also easy to edit as you can delete clips of the footage while filming. A new mode, “Cinema,” acts as a way to stabilize your video footage.
With the rise of the bite-sized content, Instagram’s video feature shouldn’t be such a shock to social media marketers. Continue reading