By Michele Weisman 2012 was a year of breakthroughs, struggles and accomplishments. There were tragedies and milestones. And as the web and social media shared it all, 2012 flew by in an instant. From silly memes, gifs, and social good to serious social media crises, here are 7 memorable brands from 2012.
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What Does It Really Mean To Have A “Likeable” Brand?
By Tommy Walker What does it mean to have a “Likeable” brand? This idea of likeable has become something of a fascination for me, because the phrase itself is so subjective. As marketers, the biggest obstacle we have to overcome is this burning need to be likeable to everyone. Shocking to say on Likeable.com I [...]
Three Key Takeaways From The #WOMMASummit
By Michele Weisman Last week I attended the Word of Mouth Marketing Association’s annual Summit in Las Vegas. The three day event featured social media marketing and word of mouth thought leaders as well as brand pioneers in the digital space. Topics ranged from social media measurement, content strategies, offline events, and customer engagement. [...]
Why You Need Passion To Be A Strong Marketer
By Michele Weisman “It’s more important that you be passionate about what you do all day than it is to be passionate about the product that is being sold.” - Seth Godin Passion is key to your success. It makes your job, not “just a job,” but a meaningful part of your life. If you are [...]
Everything You Need To Know About Twitter’s New Brand Profiles
By Michele Weisman Twitter announced an update to their profile pages today. Marketers can now showcase their brands more efficiently and effectively. All new profiles are available for any user or brand. Here are some highlights of the new features:
Three Great Apps for Going Back to School
By Kelsey Brooks As the summer ends, and the school year begins, there is a sense of urgency to get prepared. Going back to school shopping can be stressful and overwhelming after a long, lazy summer. Luckily, these three apps will help the transition be a little easier!
