By Michele Weisman 2012 was a year of breakthroughs, struggles and accomplishments. There were tragedies and milestones. And as the web and social media shared it all, 2012 flew by in an instant. From silly memes, gifs, and social good to serious social media crises, here are 7 memorable brands from 2012.
By Michele Weisman Last week I attended the Word of Mouth Marketing Association’s annual Summit in Las Vegas. The three day event featured social media marketing and word of mouth thought leaders as well as brand pioneers in the digital space. Topics ranged from social media measurement, content strategies, offline events, and customer engagement. [...]
By Michele Weisman There are multiple ways to like a Facebook page. You can like a page from a friend’s timeline, a News Feed story, an ad, a sponsored story, or from Facebook search. Another way that is often overlooked is the ability to like a Facebook page via Facebook’s “text to like feature.” Brands, small businesses, celebrities, authors and political figures have the [...]
By Michele Weisman “It’s more important that you be passionate about what you do all day than it is to be passionate about the product that is being sold.” - Seth Godin Passion is key to your success. It makes your job, not “just a job,” but a meaningful part of your life. If you are [...]
By Michele Weisman We have all heard the phrase, “content is king.” Creating likeable content takes time and a specific strategy. Consumers can now make assumptions by just skimming a brand’s Facebook page. Are they responsive? Do they create likeable, shareable content? How often do they post? Do they care about their community? However, your content [...]
By Michele Weisman Twitter announced an update to their profile pages today. Marketers can now showcase their brands more efficiently and effectively. All new profiles are available for any user or brand. Here are some highlights of the new features:
By Kelsey Brooks As the summer ends, and the school year begins, there is a sense of urgency to get prepared. Going back to school shopping can be stressful and overwhelming after a long, lazy summer. Luckily, these three apps will help the transition be a little easier!
By Michele Weisman Earlier this month, we announced the 2012 Top 40 Facebook Pages along with a list of 20 of our favorite Likeable client Pages. The votes are in and the results have been calculated. After thousands of nominations from our community, we are pleased to announce the 40 Most Likeable Brands on Twitter, Pinterest, Instagram, and YouTube! Thank you [...]