One could say that running a Social Media page for a technology brand would be essentially doing outreach to all of the “techies” on our planet. Such a task does not come easily, as the stereotype for those interested in technology seems to lean towards a group of people who want to know everything before [...]
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Social Media and the Vote
By Nicole Mastrangelo Even if you didn’t have a chance to watch the first presidential debate last night, you were fully aware that #BigBird was trending on Twitter, and we’re sure you probably at least investigated that. As to be expected during this crucial pre-vote time period where both presidential candidates, Governor Mitt Romney and President Barack [...]
Celebrations of Summer on Facebook
By Nicole Mastrangelo We tried to avoid it and we tried to deny it, but unfortunately the summer has begun to end all around us. As kids are headed back to school and August slowly turns into September, we all are searching for those last few summer days! In an attempt to keep living in the [...]
Celebrating Your Community
By Nicole Mastrangelo Whether it is approaching a milestone with your community online or you simply want to let your fans and followers know that they are appreciated, there are many different ways to celebrate. Online communities are the ones who look to you for information on your brand or company, and therefore would like [...]
Contests, and Giveaways, and Sweepstakes! Oh, my!
By: Nicole Mastrangelo You’ve finally started to grow your fan base online and now you’re looking for the next venture to bring your community to the next level of engagement. What better way to engage your fans than to have them enter a contest and gain the possibility of winning a stunning prize! Contests and [...]
The Buzz Topic at South by Southwest: Community
By. Nicole Mastrangelo Along with each Social Media page comes a full community of fans, and behind those fans lies a group of people who manage that audience on a day-to-day basis. The communities drive the conversation and embrace the ideas that each brand and company brings to the online world. After attending the Interactive [...]
The Top Live-Tweeting #Tips
By: Nicole Mastrangelo Whether you are watching your favorite Bravo show or loving an event at a Social Media conference, the chance that someone, somewhere, is live-tweeting what you see is very strong. Live-tweeting became possible as hashtags and conversation merged through online platforms. People on Twitter wanted to chat with each other (I mean, [...]
Building A Brand “Image” On Tumblr
By Nicole Mastrangelo Tumblr is a social network somewhere between a Facebook newsfeed, a Twitter stream, and a microblog. With a central focus on imaging and shortened blog write-ups, Tumblr has become a major contender for social media. Tumblr brings visual marketing to a new level with a constant supply of images and graphics that run through the streams [...]
Social Media at the Dinner Table
By Nicole Mastrangelo As the holiday season quickly approaches (yes, it is already December 8th) what also comes along is the inevitable “table talk” that we will be forced to have with all of our family and friends. “Table talk” is really just a collection of light conversation that you share with relatives who you [...]
Who Really Is On Twitter, And Why You Should Be Too
By: Nicole Mastrangelo When I started my Twitter account back in early 2010, the only people I followed were the members of my favorite band and other Likeable employees. Now that I’ve been tweeting for close to two years, my follower count includes thought leaders, brands that I value, and a multitude of friends and family. [...]
