All posts by ricky

3 Ways to Show Your Community Some Love on Valentine’s Day

By Ricky DeMaio

Valentine’s Day is almost here! I hope you’ve  filled out your store bought cards and hand crafted construction paper hearts in preparation. But if you’re more focused on improving your brand’s online community, then read on.

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7 Things You Didn’t Know You Could Do on Snapchat

By Ricky DeMaio

In the social space, it pays to be in the know! With new networks constantly emerging, it’s important to be an early-adopter. By reaching customers first, you’ll score points for being innovative and also be seen as fun and smart brand. One of the most recent new networks to take the social space by storm is Snapchat. Snapchat won’t release it’s total user count, but they have shared that over 400 million snaps are sent each day!  And in case you didn’t know, there’s more to this app than just selfies. Snapchat recently updated, and here are a few things you didn’t know you could do:

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3 Ways To Follow Up After Your Holiday Campaign

By Ricky DeMaio

The season of holiday-themed social media campaigns is here again!

You can be sure that many people will seek out gift deals and discounts on social media.  Remember, 58% of all social media users expect deals and promotions when they join your community.  In fact, that is the sole reason that 79% of consumers “Like” a branded page on Facebook at all.  With that in mind, you can be sure that people will look at your social sites for these opportunities, with no regard to whether they’ve been naughty or nice. We have faith that whatever your campaign is, it will be innovative, creative, and rewarding! Check out our three tips for planning your holiday campaigns here.

But when it’s finished… what’s next?  Let’s keep in mind that campaigns always increase activity on a brand’s Facebook page. Instead of letting your engagement subside after your campaign ends, here are three ways to keep your Facebook page active AFTER your campaign finishes.  Continue reading

3 Things You Need To Know Before Using Facebook’s New Promotional Guidelines

By Ricky DeMaio

From Twitter’s IPO announcement, to the recent iOS7 update, social media professionals have had a lot to chat about lately. To me, the most exciting news was announced exactly one month ago: Facebook changed its promotion guidelines.  Up until this time, all Facebook pages were required to use a third-party app in order to run any promotion on their page. Promotions (giveaways, contests, sweepstakes, etc.) were not allowed to use Liking, Commenting, Sharing, Posting, or Tagging as a point of entry.  Facebook changed this rule in an effort to even the playing field between pages with big budgets, and pages for small businesses.  Now, companies and brands don’t need expensive app developers or custom built graphics to host an exciting promotion on their page.  But before you break your contract with your preferred vendor, it’s important to keep a few things in mind.

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10 Reasons You Should Consider GIF Marketing

By Ricky DeMaio

Moving images have greatly evolved with technology – video started at the movies, made its way to television, and eventually online. With the advent of mobile, though, users are looking for quick and easily-downloadable storytelling. That’s where GIFs (i.e. animated images, for those who don’t know) can help brands easily spread an idea or message.

Since 2009, Google searches for GIFs have more than tripled.

Users want this form of media, so it’s time you joined the conversation if you haven’t.  Here are my top 10 reasons why you should consider incorporating GIFs or lists of GIFs into your social content strategy. Continue reading

You Are Boring—Start Tweeting!

By Ricky DeMaio

The Government. It’s very serious business. Important decisions are made there! Also, boring things happen there. I’m not one to passionately follow the legislative due process of and I’m already falling asleep writing this. So how can various boring government institutions get my attention and get me to care? Tweet at me, of course! Continue reading

I Delete Every Email You Send Me

By Ricky DeMaio

It’s true. I do. I’m on so many marketing blast email lists; I get hundreds of emails a day. I have, as I’m sure many of you have, a separate email JUST for collecting these things. I don’t check it often, and when I do, I delete every email I see. So how do you, the digital marketer for a brand, get my attention, even when you already have my personal information? Continue reading

Keep it Simple, Stupid!

By Ricky DeMaio

Social media can be a scary game to the inexperienced.  It seems complex, and so you might be inclined to implement equally complex  strategies to achieve your goals.

But a common phrase my cohort Tim and I often throw around to keep each other on track is one that may be familiar to you: Keep it simple, stupid!  Social media doesn’t have to be a scary or confusing game! Sometimes though the questions may seem hard, the answers are easy.  Here are a few simple tips to make the most of your social assets while playing the game.

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Gay Marriage, Chicken Sandwiches, and Social Media Disasters

By Ricky DeMaio

You’ve probably heard by now about Chick-fil-A’s recent social media scandal. If you haven’t, allow me to summarize for you:
Chick-fil-A was being blasted publicly for the company’s (and CEO’s) stance against gay marriage (which they’ve never really denied before).  Jim Henson Company even ended their partnership with the fast food chain. As a response, Chick-fil-A claimed the puppet kids’ meals toys were “unsafe” for children, which is why they would no longer be served.  When users questioned this, Chick-fil-A was caught creating fake Facebook accounts for the sole purpose of defending themselves.  An official spokesperson has denied this allegation, but the evidence seems pretty stacked:

Learning from LEGO: Building Your Social Strategy

By Ricky DeMaio

From your content plan to community management, a social media strategy has many different pieces to it.  My other favorite pastime also has many pieces.  Inspired by LEGO, here are a few fun ways to build your social strategy.

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