Archive by Author

The 10 Commandments of #TBT (#ThrowbackThursday)

By Sam Sudakoff How does a brand connect with customers in a friendly way rather than come off as a huge, faceless company? Social media creates key opportunities for the humanization of your brand, like in the way you tag photos, share office culture moments online, and how you encourage your communities to engage in [...]

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4 Simple Ways To Generate Innovative Ideas

By Sam Sudakoff In a social world, where the attention span of the average consumer is diminishing by the second, brands need to think outside the box to stay ahead of the game. But as a marketer, when you’re so “in it” every day, it can be a struggle to stay inspired and continuously push [...]

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Giving Back: How 5 Non-Profits Are Thriving on Social

By Sam Sudakoff It’s that time of year again when we’re not only making purchases for families and loved ones, but also looking to donate our time, funds, and goods to those in need. 40% of all charitable contributions are made in December. As the year ends, Americans’ charitable contributions will be the largest in [...]

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3 Lessons Brands Can Learn From ObamaCare’s Social Failure

By Sam Sudakoff In 2008, President Obama was heralded for his ingenious strategy for integrating social media into his presidential campaign. Now, five years later, social media has become a major tool for instructing and informing the public about the Affordable Care Act (or “ObamaCare”). As social media increasingly becomes a standard in communication, there are several [...]

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How To Organize Your Social Budget for 2014

By Sam Sudakoff It may seem like it’s months away, but now is the time to begin planning your 2014 social budget. Make sure that by December 2013, you have prepared plans to show ROI and to make an social impact in 2014. So what do you need to think about?

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3 Mistakes Brands Make When Engaging With Infrequent Users

By Sam Sudakoff Don’t assume when you’re on social media that you’re talking only to social media enthusiasts. Brands must think about the infrequent user, someone who is not logging in daily (or even weekly). I know people who check Twitter 1-2 days a week simply to connect with friends to laugh at a parody [...]

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Return From Your Hiatus: Beginning 2013 With Social Media Success

By Sam Sudakoff Now that you’re back from your family-filled — and social media-light– vacation, it’s time to rise to the opportunities the new year brings. Here are some tips for how to shake off your hiatus and kick off a strong 2013:

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A Likeable Leader: President Barack Obama’s Stellar Social Media Use

By Sam Sudakoff The power of social media starts with the most powerful person in the world. That’s right, the leader of the free world, President Barack Obama along with his staff, have mastered the technique of creating content and generating a noteworthy buzz. “How has he done this?” you might wonder. More important, “Why is [...]

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Shrink Your Cost & Expand Your Splash With Social Ad Placement

By Sam Sudakoff Are you really getting the most bang for your buck on your social media advertising? Sometimes it’s not only easier to gain big results with less money, but also easier to decipher how effectively your ads are being placed. Make your mark most efficiently and don’t get bullied around by those with [...]

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