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Why Marketers Should Care About @VineApp

By Serena Goldberg Last week, Twitter rolled out a new video-sharing app called Vine that allows users to capture and share six-second looping videos. Currently, the app is only available to iPhone users. Already in the top free apps in the App Store, Vine is quickly gaining popularity.

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What Facebook’s New Conversion Tracking Means for Brands

By Serena Goldberg Facebook made an important announcement this week about the launch of a new conversion measurement and optimization system on its platform. This new conversion measurement tracking tool is essentially a way to measure and optimize Facebook ads by showing the website conversions they produce. This is a great tool for direct marketers [...]

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The Facebook Measurement Landscape In 2013

By Serena Goldberg While marketers have spent the past few years preoccupied with tracking fans of their Facebook pages, 2013 will be a year of more focused and disciplined measurement. According to a study by Awareness, over half of all marketers surveyed cited revenue generation as a top social media objective. Proving the value of [...]

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3 Ways Consumer Brands Can Use Pinterest This Holiday Season

By Serena Goldberg Pinterest has become one of the most popular social network sites since it launched in March 2010. Because of its visual content and photo-sharing capabilities, the network has also recently started becoming popular with consumer brands and retailers – but only in conversations and not actions. Many consumer brands and retailers are [...]

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Proving The Value Of Facebook Advertising: The Struggle Continues

Proving The Value Of Facebook Advertising: The Struggle Continues

By Serena Goldberg Demonstrating the value of Facebook advertising has been a hefty undertaking for marketers of all stripes, and the pressure has only increased as more and more investment is put into social media. Facebook ads can increase brand awareness and drive more Likes on a company’s Facebook page – as evidenced by metrics [...]

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Two Often Overlooked Steps To Improving Your Social Media Measurement

By Serena Goldberg Marketers today are easily – and understandably – overwhelmed when it comes to the social media data they need to be collecting and analyzing. Just take a look at the output file that Facebook Insights provides – 65 tabs of data with dozens of columns in each. The amount of data you [...]

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How Small Social Media Teams Can Take On The Problem of Big Data

By Serena Goldberg Recently, a new buzzword has been all the hype in the business world: “Big Data.” The term sounds important and confusing at the same time. It’s been thrown around in a myriad of conversations, events, articles, and forums.  Even political leaders, such as Gov. Deval Patrick of Massachusetts, have announced state-wide efforts [...]

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How to Feel Lucky(er): Optimizing Your Social Strategy with Google Analytics

By Serena Goldberg You are generating more and more social media content every day, and if you are smart, are analyzing the resulting data to optimize your efforts. What types of content are generating the most likes and retweets?  What content produces the greatest increase in Facebook fans? The big question remains however: What is the [...]

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