By Theresa Braun At the Women In Strategy Summit this spring, Likeable Media’s CEO, Carrie Kerpen, introduced the social media forum as a way to help businesses staff for success. Because this model is largely uncharted territory, use the following as guide for creating a social media forum at your organization.
Archive by Author
How You’re Underestimating LinkedIn
By Theresa Braun At LinkedIn’s core is talent solutions: networking and recruiting. Brands–the big, the small, and the very big (HP, PepsiCo, and Starbucks, to name a few)–haven’t hesitated to acknowledge the social network’s knack for finding top talent. They’ve been ramping up their spending on LinkedIn, taking advantage of job ads, career pages, and [...]
Consumer + Brand 4eva: How to Spark Passion
By Theresa Braun “Only the quality of the product and the resonance a customer feels with the company can produce repeat business and brand loyalty.” – Ben & Jerry Human beings are drawn toward those who are passionate about something, who speak with an uncontrollable enthusiasm and are motivated by love not ego or money. [...]
