Likeable Blog Header

All posts by theresa

How To Write The Perfect Social Media Bio

By Theresa Braun

You are a beautiful, unique, special snowflake — and you’re being tasked with summarizing all of what makes you amazing in just a few sentences. You have to strike the right balance between personality, professionalism, originality, and humor — sometimes in just 160 characters.  It’s stressful, it’s daunting, and (according to The New York Times) it’s an “art form.”

Never fear. Here are five steps for how to write the perfect social media bio.

Continue reading

5 Grammar Rules You Can Break on Social Media

By Theresa Braun

 

While it’s certainly important to use proper grammar (or risk hurting your brand’s online reputation), there are always exceptions to every rule. When writing for social media, you have some added flexibility. In fact, in certain cases, it’s even advisable to ignore the grammar handbook–as long as you do so with a purpose. Social media is a conversation; to be conversational, you need to loosen up your writing.

In short: Sometimes you have to be wrong to be right.

Here are five grammar rules you can–and should–break in your content on social media.

Continue reading

6 Grammar Mistakes You’re Making on Social Media

By Theresa Braun

Whoops, you wrote “their” instead of “there” in a post. As a person, the worst that happens is your annoying, nit-picky friend comments with, “*there.” As a brand, the implications could be far greater.

Continue reading

The Call-to-Action: A Necessary Evil

By Theresa Braun

RT this if you’ve seen a brand use a call-to-action on social media in the past week. “Like” this if you found it desperate. Yes, calls-to-action have become routine, perhaps even formulaic. And yet, we see brands continue to use them. Why? Because they work.

Continue reading

7 Things You Can Do With @Medium

By Theresa Braun

Over the summer, we announced that blogging had “found a happy medium” with the new publishing platform from Twitter co-founders Biz Stone and Ev Williams. Since then, Medium has opened to all contributors, moving from “a better place to read and write things that matter” to “everyone’s stories and ideas.” In the fall, the platform added features with the aim to create a better experience for readers, and just last month, it launched what’s being called, “Medium 1.0.”

Continue reading

2013: The Year of Short-Form Content

By Theresa Braun

As new platforms emerged and consumer attention span continued to dwindle in 2013, we witnessed a golden year for short-form content. In an age when we are attached to our mobile devices which are themselves constantly inundated with messaging, brands learned to connect with consumers during in-between moments with connections that could break through the clutter.

Here’s a look back at the year of short-form content: Continue reading

5 Open-Worthy Email Newsletters

By Theresa Braun

You know by now that your brand should be taking advantage of Facebook and Twitter. But you just might be underrating an element of the marketing mix.

A recent report from Custora revealed that over the past four years, brands have quadrupled the rate of customers acquired via email. Clearly, the “old-fashioned way” cannot be discounted. Of course, it’s all to easy for newsletters to quickly turn off-putting to consumers, a nuisance that disrupts their daily lives (and goes straight to the “trash” folder). But with the right content, your emails will be messages that loyal customers can’t wait to open.

Here are five best practices for habit-forming newsletters, and the brands that are doing them right. Continue reading

4 Rules for Creating a Branded Hashtag

By Theresa Braun

Companies have been creating the branded hashtag for the past six years, and their momentum has not slowed down a bit. With such an abundance of “#”s on Twitter, there’s a great deal of pressure for marketers to create a branded hashtag that has just the right word or phrase in order to effectively catch on and cut through the clutter. Make sure your hashtags pass the test by adhering to the following four rules. Continue reading

Shark Week Mania: When Should Your Brand Dive In?

By Theresa Braun

Recently, brands have become more and more eager to achieve “real time relevance”–and for a good reason: studies show that “opportunistic content” drives a 400-600% increase in engagement. In order to break through the clutter online, brands are required to create timely, engaging content that really resonates with consumers.

Continue reading

Blogging Has Found A Happy @Medium

By Theresa Braun

Today’s popular microblogging sites–Twitter, Tumblr, and the like–are image-centric, sharing stories through GIFs, Vines, and engaging photos. This is a giant leap from the early days of blogging, with long form posts and serious writing. The newest blogging platform has struck a balance, making the focus on writing not too big, not too small, but just right. It’s Medium, “a better place to read and write things that matter.”

Continue reading