By Theresa Braun At the Women In Strategy Summit this spring, Likeable Media’s CEO, Carrie Kerpen, introduced the social media forum as a way to help businesses staff for success. Because this model is largely uncharted territory, use the following as guide for creating a social media forum at your organization.
By Theresa Braun “Only the quality of the product and the resonance a customer feels with the company can produce repeat business and brand loyalty.” – Ben & Jerry Human beings are drawn toward those who are passionate about something, who speak with an uncontrollable enthusiasm and are motivated by love not ego or money. [...]
By Theresa Braun Social media can seem like hyped, hocus pocus to those frustrated over lack of results. There are certainly plenty of haters, and it’s often difficult to defend social media when the complaints aren’t all unwarranted. ROI from social media can be hard to measure, traction can be slow-moving, and benefits are murky. [...]
By Theresa Braun I have been throwing the term “social entrepreneurship” around a bit recently, with little pause to consider what exactly it implies. Typically, social entrepreneurship refers to the creation of social change using standard business principles (or, for a far more descriptive explanation, check out “Social Entrepreneurship: The Case for Definition”). Of course, digital [...]
By Theresa Braun We’ve previously discussed social media’s role in the rise of citizen journalism, specifically citing Janis Krums, most known for tweeting a picture from his iPhone of U.S. Airways Flight 1549 after it had crash-landed in the Hudson River in January 2009. The photo, which was snapped before any reporters had even reached [...]
By Theresa Braun In 2009, Jason Oberholtzer and Cody Westphal created personal Tumblr accounts, used to keep in touch post-college. That September, both found themselves either unemployed or underemployed, and so to help cope with the recession and their financial woes, the two friends began taking turns posting charts about the job market. After having [...]
By Theresa Braun Social media is relatively fragmented: you blog on Tumblr or WordPress, you share photos on Facebook or Instagram, you tweet and retweet on Twitter, and you check in on Foursquare. There are a multitude of social sites and apps to be updated and followed, and more are popping up each day.
By Theresa Braun With the number of social networks vying for your participation, the question, “Which social media platform(s) is (are) right for my brand?” becomes complicated. While I’m not a fan or follower of college basketball and my only madness in March comes from birthday celebrations and spring fever, I love a good [...]
By Theresa Braun Every few months it seems a new, “hot” social networking site arrives on the scene. This past summer, Google+ had its moment in the sun, with members of the social media community desperate for their invitation to circle everyone they knew. Currently, the internet is going pin-crazy on Pinterest. When a new [...]