By Theresa Braun As new platforms emerged and consumer attention span continued to dwindle in 2013, we witnessed a golden year for short-form content. In an age when we are attached to our mobile devices which are themselves constantly inundated with messaging, brands learned to connect with consumers during in-between moments with connections that could [...]
By Theresa Braun You know by now that your brand should be taking advantage of Facebook and Twitter. But you just might be underrating an element of the marketing mix. A recent report from Custora revealed that over the past four years, brands have quadrupled the rate of customers acquired via email. Clearly, the “old-fashioned [...]
By Theresa Braun Companies have been creating the branded hashtag for the past six years, and their momentum has not slowed down a bit. With such an abundance of “#”s on Twitter, there’s a great deal of pressure for marketers to create a branded hashtag that has just the right word or phrase in order [...]
By Theresa Braun Recently, brands have become more and more eager to achieve “real time relevance”–and for a good reason: studies show that “opportunistic content” drives a 400-600% increase in engagement. In order to break through the clutter online, brands are required to create timely, engaging content that really resonates with consumers.
By Theresa Braun Today’s popular microblogging sites–Twitter, Tumblr, and the like–are image-centric, sharing stories through GIFs, Vines, and engaging photos. This is a giant leap from the early days of blogging, with long form posts and serious writing. The newest blogging platform has struck a balance, making the focus on writing not too big, not too [...]
By Theresa Braun At the Women In Strategy Summit this spring, Likeable Media’s CEO, Carrie Kerpen, introduced the social media forum as a way to help businesses staff for success. Because this model is largely uncharted territory, use the following as guide for creating a social media forum at your organization.
By Theresa Braun “Only the quality of the product and the resonance a customer feels with the company can produce repeat business and brand loyalty.” – Ben & Jerry Human beings are drawn toward those who are passionate about something, who speak with an uncontrollable enthusiasm and are motivated by love not ego or money. [...]
By Theresa Braun Social media can seem like hyped, hocus pocus to those frustrated over lack of results. There are certainly plenty of haters, and it’s often difficult to defend social media when the complaints aren’t all unwarranted. ROI from social media can be hard to measure, traction can be slow-moving, and benefits are murky. [...]
By Theresa Braun I have been throwing the term “social entrepreneurship” around a bit recently, with little pause to consider what exactly it implies. Typically, social entrepreneurship refers to the creation of social change using standard business principles (or, for a far more descriptive explanation, check out “Social Entrepreneurship: The Case for Definition”). Of course, digital [...]