All posts by tiffany

3 Reasons Why Facebook Should Still Be The Center Of Your Social Media Strategy

By Tiffany Hopkins

Teens aren’t into it because their parents are on it. Marketers are bitter because they’re being forced to spend ad dollars to reach fans. Have you joined the anti-Facebook bandwagon? Before your brand follows Eat24’s lead and bids adieu to the platform, make sure you seriously consider these three reasons why it’s probably not a good idea.

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3 Innovative Fashion Brands To Inspire Your Next Social Media Campaign

By Tiffany Hopkins

Relying on social media trends of old to make a splash during Fashion Week? As if!

When it comes to social media, fashion brands have proven to be trendsetters. As we bid adieu to Paris Fashion Week today at the end of “Fashion Month,” let’s take a look at three brands that have used social media to innovate on and off the runway that may just inspire your brand’s next campaign. Continue reading

The 3 Most Important Things You Need To Know About Jelly

By Tiffany Hopkins

I don’t think you’re ready for this Jelly….

And that’s okay. We’re here to help!

Here are the three most important things you need to know about Twitter founder Biz Stone’s long-awaited new social media app:

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5 Startups Every Brand Should Have On Their Radar

By Tiffany Hopkins

Do you have social media campaign fatigue? Symptoms usually include waking up in cold sweats at the thought of doing yet another sweepstakes, pin-to-win, or other semi-generic campaign. Fear not; cool new platforms, products and apps are launching  every day and are here to cure your mundane campaign woes. Keep reading to learn about five of the hottest ones–before your competitors do. Continue reading

3 Reasons To Stop Fearing Negative Brand Feedback

By Tiffany Hopkins

As the saying goes, “The greatest risk is not taking any risks at all.”

However, many times, the fear of negative feedback prevents us from moving forward with  fresh, innovative content or campaigns past the ideation stage. Promotions that are sure to engage a brand’s social communities, attract new customers, build brand affinity and boost sales are stopped before even truly getting started because of the “what if?” fear. What if my boss/client thinks I’m crazy? What if we get complaints? What if, what if, what if!

Granted, before following through with any campaign it’s important to confront these what ifs. The key is not to let them stop you. Here are three reasons why: Continue reading

How To Use Tumblr To Build Your Brand Narrative

By Tiffany Hopkins

In order to develop an ongoing relationship between your brand and your consumer–beyond a sporadic retweet or like–you need to provide regular, engaging content. This content should align with your brand’s identity and mission, while also reflecting the interests of your consumers. Unfortunately, accomplishing this on Facebook and Twitter is proving more and more difficult thanks to the saturation of brands on the two platforms, as well as the short lifespan of status updates and tweets. So it’s no surprise that many brands are turning to Tumblr to establish a narrative that continuously engages social communities.

Check out the three brands below for tips on how to use Tumblr to build your brand narrative:

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How To Successfully Leverage Celebrities In Your Social Media Strategy

By Tiffany Hopkins

Brands partnering with celebrities for endorsement deals is nothing new. What is new is the way brands are leveraging their celebrity relationships by incorporating them into their social media strategy.

With thousands, if not millions, of followers, celebrities have the ability to boost a brand’s own following and engagement. Check out how the three brands below are using their celebrity partners in social.

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4 Reasons Why Your Brand Should Reconsider Tumblr

By Tiffany Hopkins

Among the more prominent social networks, Tumblr is often overshadowed by Facebook, Twitter, and even Pinterest. However, as the old adage goes, “One man’s trash is another man’s treasure,” and when leveraged properly, the network can prove to be social gold.

Brands like Coca-ColaAmerican Express OPEN ForumLand Rover, and Target have jumped on the Tumblr bandwagon, successfully solidifying their presence on the network. In addition, as AdWeek recently reported, Champs Sports is including its Tumblr URL in their TV spots and digital ads during the NBA Playoffs while Cole Haan is including its Tumblr address in a series of NYC subway ads without mention of any other social networks. What are these brands seeing that you’re not?

See below for four reasons why Tumblr should be included in your content strategy: Continue reading

3 Things To Consider When Choosing The Perfect Influencer

By Tiffany Hopkins

Influencers are a great resource for getting the word out about your brand or campaign and have become increasingly more important to the success of social media marketing initiatives.  However, with literally millions of potential influencers out there, it is important to be extremely savvy when selecting an influencer to partner with your brand.

Here are three things to consider when establishing an influencer partnership: Continue reading

The Secret to Your Next Successful Social Media Campaign

By Tiffany Hopkins

If you build it they will come, right? If only it were that easy…

The recipe for a successful social media campaign calls for a variety of ingredients. However, one key element is often overlooked, leaving marketers left to wonder why a great campaign delivered lackluster results. The reason may be as simple as a poor community management strategy.

Community management should be the foundation of any brand’s social media strategy, especially when you are investing time and money on larger social initiatives.  Regardless of the platform, developing an engaged following with positive sentiment toward your brand will be critical to whether or not you achieve your campaign goals.

Here are three reasons why: Continue reading