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3 Reasons Why Facebook Should Still Be The Center Of Your Social Media Strategy

By Tiffany Hopkins Teens aren’t into it because their parents are on it. Marketers are bitter because they’re being forced to spend ad dollars to reach fans. Have you joined the anti-Facebook bandwagon? Before your brand follows Eat24’s lead and bids adieu to the platform, make sure you seriously consider these three reasons why it’s probably [...]

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3 Innovative Fashion Brands To Inspire Your Next Social Media Campaign

By Tiffany Hopkins Relying on social media trends of old to make a splash during Fashion Week? As if! When it comes to social media, fashion brands have proven to be trendsetters. As we bid adieu to Paris Fashion Week today at the end of “Fashion Month,” let’s take a look at three brands that [...]

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The 3 Most Important Things You Need To Know About Jelly

By Tiffany Hopkins I don’t think you’re ready for this Jelly…. And that’s okay. We’re here to help! Here are the three most important things you need to know about Twitter founder Biz Stone’s long-awaited new social media app:

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5 Startups Every Brand Should Have On Their Radar

By Tiffany Hopkins Do you have social media campaign fatigue? Symptoms usually include waking up in cold sweats at the thought of doing yet another sweepstakes, pin-to-win, or other semi-generic campaign. Fear not; cool new platforms, products and apps are launching  every day and are here to cure your mundane campaign woes. Keep reading to learn [...]

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3 Reasons To Stop Fearing Negative Brand Feedback

By Tiffany Hopkins As the saying goes, “The greatest risk is not taking any risks at all.” However, many times, the fear of negative feedback prevents us from moving forward with  fresh, innovative content or campaigns past the ideation stage. Promotions that are sure to engage a brand’s social communities, attract new customers, build brand affinity [...]

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How To Use Tumblr To Build Your Brand Narrative

By Tiffany Hopkins In order to develop an ongoing relationship between your brand and your consumer–beyond a sporadic retweet or like–you need to provide regular, engaging content. This content should align with your brand’s identity and mission, while also reflecting the interests of your consumers. Unfortunately, accomplishing this on Facebook and Twitter is proving more and [...]

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How To Successfully Leverage Celebrities In Your Social Media Strategy

By Tiffany Hopkins Brands partnering with celebrities for endorsement deals is nothing new. What is new is the way brands are leveraging their celebrity relationships by incorporating them into their social media strategy. With thousands, if not millions, of followers, celebrities have the ability to boost a brand’s own following and engagement. Check out how the [...]

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4 Reasons Why Your Brand Should Reconsider Tumblr

By Tiffany Hopkins Among the more prominent social networks, Tumblr is often overshadowed by Facebook, Twitter, and even Pinterest. However, as the old adage goes, “One man’s trash is another man’s treasure,” and when leveraged properly, the network can prove to be social gold. Brands like Coca-Cola, American Express OPEN Forum, Land Rover, and Target have jumped on the Tumblr bandwagon, [...]

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3 Things To Consider When Choosing The Perfect Influencer

By Tiffany Hopkins Influencers are a great resource for getting the word out about your brand or campaign and have become increasingly more important to the success of social media marketing initiatives.  However, with literally millions of potential influencers out there, it is important to be extremely savvy when selecting an influencer to partner with your [...]

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The Secret to Your Next Successful Social Media Campaign

By Tiffany Hopkins If you build it they will come, right? If only it were that easy… The recipe for a successful social media campaign calls for a variety of ingredients. However, one key element is often overlooked, leaving marketers left to wonder why a great campaign delivered lackluster results. The reason may be as simple [...]

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