By Tim Bosch Recently, Facebook announced that it will begin surfacing posts from pages users don’t like, but that tag pages they do like. My first question: How long until brands start abusing this new power? Historically, marketers have taken similar Facebook updates about the News Feed and completely miss the mark. Here are 3 [...]
By Tim Bosch A couple weeks ago Facebook announced the sunset of Sponsored Stories on April 9th. However, several targeting changes were announced that slipped under the radar.
By Tim Bosch From unpublished page posts to custom audiences, 2013 has been a year of dramatic changes for Facebook Marketers. In 2014, concentrate on these 5 things and you’ll be off to a great start!
By Tim Bosch Last week Forrester published a surprisingly harsh and ambiguous blog regarding the strength of Facebook as a marketing channel. Forrester implies marketers should abandon Facebook. However, for most of us, this is a terrible idea. This report along with the claim that Facebook is failing marketers is wrong for so many reasons.
By Tim Bosch Instagram ads will be coming within the next year, according to the social network. This is exciting news for brands who invest in great Instagram content. Since its start, brands have been restricted to only gaining growth organically through content creation and campaigns.
By Tim Bosch Facebook’s new ads reporting tool is a game changer. It’s easy to use and much more powerful at delivering actionable insights than the old reports tool. Facebook already has the best ad targeting platform around, but adding this much needed update to its reporting capabilities gives the platform an extra leg up. [...]
By Tim Bosch Graph Search isn’t getting nearly enough attention from marketers. It’s an excellent, underrated tool for learning more about your brand’s audience. This tool has redefined how to best segment and target an audience with Facebook ads.
By Tim Bosch Facebook Insights is truly impressive when compared to every other native analytic platform in social media. This tool provides an immense amount of data regarding reach, engagement, page growth and of course, a healthy dose of demographic and geographic data about your current fans. All of this is great, but I always want more, [...]
By Tim Bosch Just in time for the holiday season– Facebook Gifts! Facebook Gifts is by far Facebook’s smartest approach towards f-commerce thus far. It plays on all Facebook’s strengths and has a legitimate value-add for the end user. Turning the vast amount of user data into recommendations has always been the “800 pound gorilla” [...]
By Tim Bosch Klout recently underwent a dramatic change in interface and measurement tactics. “We went from about 100 variables that we were looking at to over 400,” Joe Fernandez, founder and CEO of Klout, said. Klout now looks at 12 billion data points per day, about 10 times more than before the switch. While the [...]