By Tim Bosch Last week Forrester published a surprisingly harsh and ambiguous blog regarding the strength of Facebook as a marketing channel. Forrester implies marketers should abandon Facebook. However, for most of us, this is a terrible idea. This report along with the claim that Facebook is failing marketers is wrong for so many reasons.
By Tim Bosch Instagram ads will be coming within the next year, according to the social network. This is exciting news for brands who invest in great Instagram content. Since its start, brands have been restricted to only gaining growth organically through content creation and campaigns.
By Tim Bosch Facebook’s new ads reporting tool is a game changer. It’s easy to use and much more powerful at delivering actionable insights than the old reports tool. Facebook already has the best ad targeting platform around, but adding this much needed update to its reporting capabilities gives the platform an extra leg up. [...]
By Tim Bosch Graph Search isn’t getting nearly enough attention from marketers. It’s an excellent, underrated tool for learning more about your brand’s audience. This tool has redefined how to best segment and target an audience with Facebook ads.
By Tim Bosch Facebook Insights is truly impressive when compared to every other native analytic platform in social media. This tool provides an immense amount of data regarding reach, engagement, page growth and of course, a healthy dose of demographic and geographic data about your current fans. All of this is great, but I always want more, [...]
By Tim Bosch Just in time for the holiday season– Facebook Gifts! Facebook Gifts is by far Facebook’s smartest approach towards f-commerce thus far. It plays on all Facebook’s strengths and has a legitimate value-add for the end user. Turning the vast amount of user data into recommendations has always been the “800 pound gorilla” [...]
By Tim Bosch Klout recently underwent a dramatic change in interface and measurement tactics. “We went from about 100 variables that we were looking at to over 400,” Joe Fernandez, founder and CEO of Klout, said. Klout now looks at 12 billion data points per day, about 10 times more than before the switch. While the [...]
By Tim Bosch Many people believe pitching bloggers is a waste of energy. After all, you have a less than 1% chance of success. Why should you spend time and resources fighting for your product to get mentioned in relevant blogs? For one, if you don’t, you will be surrendering a valuable avenue for marketing! [...]
By Tim Bosch Metrics from Facebook Insights can provide valuable data for page managers. The new metric “Talking About This” is the talk of the town. However, people seem to believe that this number alone can be used to judge the engagement level of a Facebook page. I disagree with this notion. This leads me [...]