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All posts by Tim

What Facebook Atlas Means To Marketers

By Tim Bosch

Last week Facebook announced the re-launch of Atlas, a digital advertising platform in which you can focus on an individual’s behavior rather than cookies. Continue reading

Facebook’s Right-Rail Ads Making a Comeback

By Tim Bosch

The original Facebook ad placement goes by many names: right-hand column, right sidebar, and right rail. Whatever you choose to call this placement, the right column has been the slowest area on Facebook to evolve. They have had the same 100 X 72 specs for years. The other ad placement options, the mobile and desktop News Feeds, have become the clear favorite when it comes to driving meaningful user-action on Facebook. However, with organic reach dropping and advertisers beefing up ad spends in the News Feed, Facebook has become an extremely competitive marketplace. Starting today, Facebook will begin rolling out a new design for ads in the right column. Continue reading

5 Ways to Get Your Facebook Reach Back

By Tim Bosch

Every day, the Facebook News Feed is capable of showing a user an average of 1,500 potential stories, but the network only prioritizes about 300 of these posts. Therefore, it’s essential that marketers know which posting tactics will keep a brand in users’ feeds. Below are 5 ways to start improving your Facebook reach today. Continue reading

Marketers Will Make These 3 Facebook Mistakes

By Tim Bosch

Recently, Facebook announced that it will begin surfacing posts from pages users don’t like, but that tag pages they do like. My first question: How long until brands start abusing this new power? Historically, marketers have taken similar Facebook updates about the News Feed and completely miss the mark. Here are 3 examples: Continue reading

Facebook Ads: Exciting Changes Coming Soon

By Tim Bosch

A couple weeks ago Facebook announced the sunset of Sponsored Stories on April 9th. However, several targeting changes were announced that slipped under the radar. Continue reading

5 Facebook Marketing Resolutions To Make In 2014

By Tim Bosch

From unpublished page posts to custom audiences, 2013 has been a year of dramatic changes for Facebook Marketers. In 2014, concentrate on these 5 things and you’ll be off to a great start!
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Forrester’s Misguided Condemnation of Facebook

By Tim Bosch

Last week Forrester published a surprisingly harsh and ambiguous blog regarding the strength of Facebook as a marketing channel. Forrester implies marketers should abandon Facebook.  However, for most of us, this is a terrible idea. This report along with the claim that Facebook is failing marketers is wrong for so many reasons. Continue reading

Get Ready for Instagram Ads

By Tim Bosch

Instagram ads will be coming within the next year, according to the social network. This is exciting news for brands who invest in great Instagram content. Since its start, brands have been restricted to only gaining growth organically through content creation and campaigns. Continue reading

5 Advantages of Facebook’s New Ads Report

By Tim Bosch

Facebook’s new ads reporting tool is a game changer. It’s easy to use and much more powerful at delivering actionable insights than the old reports tool. Facebook already has the best ad targeting platform around, but adding this much needed update to its reporting capabilities gives the platform an extra leg up. Here are 5 major advantages of this exciting update: Continue reading

Give Your Targeting Strategy a Boost With Graph Search

By Tim Bosch

Graph Search isn’t getting nearly enough attention from marketers. It’s an excellent, underrated tool for learning more about your brand’s audience. This tool has redefined how to best segment and target an audience with Facebook ads. Continue reading