By John Kultgen Mad Men returns this month, and Season 7 will likely feature the frequent sexist comments and work-day binge drinking that define the show. Yet despite how retro Don, Peggy, and the rest of the characters seem in their behavior, the insight they provide is oddly applicable to modern day social media marketing. [...]
By Emily Taing With Twitter’s announcement last week about the new photo tagging and collage features and Facebook’s implementation of the 20% rule, image-centric marketing is quickly overtaking traditional text-based media. Twitter reports that tweets with a photo are 35 percent more likely to get retweeted than one without. New York University psychologist Jerome Bruner has [...]
By Rachel Pannullo In today’s competitive social marketplace, word-of-mouth marketing and referrals are valuable methods of increasing your customer base and potential purchasers. More and more brands are launching social ambassador programs to more closely connect their brand with their customers. By identifying influential members within a target market, brands are capitalizing on the fact [...]
By Emily Taing As social media continues to grow in almost every market, one study states that in 2013, as many as 77% of Fortune 500 companies are active on Twitter and 70% are engaging on Facebook. A company’s social media efforts are key to driving authentic interactions with an audience. The infographic below explains the “Content [...]
By Cassidy Bohan 2013 Q4 data showed significant growth for social advertisers, establishing major players like Facebook, Pinterest, and Twitter as valuable advertising platforms for marketers. Facebook, still leading the pack, saw ad budgets and ad ROI increase, along with referrals per visit (up 31% from Q3). Reports continue to release various growth statistics and rankings [...]
By Rachel Hadley Because last night’s Super Bowl game was a blowout, an unprecedented number of viewers turned to the “second screen” to cure their boredom, generating a record 24.9 million tweets. Brands eagerly jumped in on the conversations, providing some much-needed entertainment and proving that you don’t need to buy a Super Bowl spot in order [...]
By Tim Bosch A couple weeks ago Facebook announced the sunset of Sponsored Stories on April 9th. However, several targeting changes were announced that slipped under the radar.
By Tim Bosch From unpublished page posts to custom audiences, 2013 has been a year of dramatic changes for Facebook Marketers. In 2014, concentrate on these 5 things and you’ll be off to a great start!
By Cassidy Bohan As marketers are finding it more difficult to reach their audience on social news feeds, there has been plenty of conversation about the value of social ads. Some brands are frustrated with the fact that social media marketing is no longer free, but others have taken the steps to realize that social [...]
By Alex Benton It’s not scientific. Some will accuse you of chasing easy clicks. But the numbers don’t lie. The Internet loves cats. And yes, you could spend your days trawling through a Matrix-like stream of Facebook insights, looking for the viral edge your brand desperately needs to take engagement rates to the next level. Or, [...]