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Category Archives: Advertising

Will Custom Audiences Replace Fans in Facebook Advertising?

By Terry Sheridan

Digital Advertisers, with some minor deviations, mostly understand the Facebook conversion funnel as a four step process:

1. Grow fan base.

2. Promote a genuine interest in your community and product.

3. Host contests and giveaways to excite, surprise, and delight

4. Drive traffic to your website to convert. Continue reading

Social Media Cheat Sheet For Users [Infographic]

By Emily Taing & Charlie Balk

With all of the social media outlets available today, it can be overwhelming to decide which one to focus on. Should you tweet, like, snap, or comment? This infographic, Social Media Cheat Sheet (For Users) breaks down the most popular social networks into digestible snippets, describing how they can be utilized, as well as highlighting their pros and cons. Learn how to best leverage each platform & start socializing! 

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3 Statistics to Judge Early Facebook Advertising Performance

By Noah Jarosh

In baseball, the two most important stats are the number of runs scored against your team and the number of runs your team scores. For individual players, things like ERA, OPS, and batting average are key statistics. They are the numbers that directly weigh how well you are achieving your end goal—to get on base for batters, to keep players off the base paths for pitchers.

However, outside of these primary statistics are a number of peripheral figures that can help indicate future performance: strikeouts and walks, batting average on balls in play, etc. These aren’t figures that show an end-goal, but they can be excellent resources when attempting to estimate how a player will perform moving forward.

There is a similar concept with Facebook advertising. There are, of course, KPIs that are expected to be met. These are things like acquiring a certain number of new fans for a Facebook page, earning a certain number of engagement, and driving ROI in e-commerce advertisements. Likes, engagements, conversions, app installs, etc. The end goals.

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7 Ways to Find Creative Inspiration

By Emily Taing

“To stimulate creativity, one must develop the childlike
inclination for play” - Albert Einstein


Inspiration is a process that can hardly be explained and is oftentimes even harder to find.
The Oxford Dictionary defines inspiration as: “the process of being mentally stimulated to do or feel something, especially to do something creative.”

In social media marketing, creative content is vital. Even when you know your target audience well and have an idea of what should be shared, finding fresh and interesting ways to produce new content is a constant challenge. Learning how to create that inspired state when we need it is key. Here are seven ways to trigger creative inspiration:
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7 Essential Free Tools for Social Media Design

By Emily Taing

Design plays a major part of any web or social media presence. Even though you may not have been schooled in the Visual Arts, these resources can help turn your Social Media content from mediocre to professional. Once you choose network and know the correct specs, read on to discover 7 resources that can help you create amazing Social Media content.
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5 Things to Know About Facebook’s New Audience Insights Tool

By: Noah Jarosh

In recent weeks, Facebook has been rolling out a new feature to advertisers: Audience Insights. Much like page insights, Audience Insights allow page managers to see information about their specific audience on Facebook. Here are five things you should know about this great new tool before jumping in!

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5 Mad Men Quotes That Perfectly Apply To Social Media Today

By John Kultgen

AMC via imdb.com

AMC via imdb.com

Mad Men returns this month, and Season 7 will likely feature the frequent sexist comments and work-day binge drinking that define the show. Yet despite how retro Don, Peggy, and the rest of the characters seem in their behavior, the insight they provide is oddly applicable to modern day social media marketing. Here’s some Sterling Cooper branded advice I recommend that you follow. Continue reading

5 Typography Terms You Must Know

By Emily Taing

With Twitter’s announcement last week about the new photo tagging and collage features and Facebook’s implementation of the 20% rule, image-centric marketing is quickly overtaking traditional text-based media. Twitter reports that tweets with a photo are 35 percent more likely to get retweeted than one without. New York University psychologist Jerome Bruner has done research that demonstrates that people only remember 10% of what they hear, 20% of what they read, and 80% of what they see and do.

One of the most underestimated elements of advertising is typography. Typography is the art and technique of arranging type. Considering all of the advertising placed in front of consumers via feeds, it’s important to use type that quickly grabs a reader’s attention and gives a clear understanding of the message. Below are 5 typography terms that will help.

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3 Tips For Launching a Social Ambassador Program

By Rachel Pannullo

In today’s competitive social marketplace, word-of-mouth marketing and referrals are valuable methods of increasing your customer base and potential purchasers.  More and more brands are launching social ambassador programs to more closely connect their brand with their customers. By identifying influential members within a target market, brands are capitalizing on the fact that in 2013 84% of people trust recommendations from people they know.  Below are 3 tips to keep in mind when launching a social ambassador program: Continue reading

The Content Like Cycle [INFOGRAPHIC]

By Emily Taing

As social media continues to grow in almost every market, one study states that in 2013, as many as 77% of Fortune 500 companies are active on Twitter  and 70% are engaging on Facebook. A company’s social media efforts are key to driving authentic interactions with an audience. The infographic below explains the “Content Like Cycle” and shares best practices to ensure that your content is fully optimized for digital.

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