By Emily Taing As social media continues to grow in almost every market, one study states that in 2013, as many as 77% of Fortune 500 companies are active on Twitter and 70% are engaging on Facebook. A company’s social media efforts are key to driving authentic interactions with an audience. The infographic below explains the “Content [...]
By Cassidy Bohan 2013 Q4 data showed significant growth for social advertisers, establishing major players like Facebook, Pinterest, and Twitter as valuable advertising platforms for marketers. Facebook, still leading the pack, saw ad budgets and ad ROI increase, along with referrals per visit (up 31% from Q3). Reports continue to release various growth statistics and rankings [...]
By Rachel Hadley Because last night’s Super Bowl game was a blowout, an unprecedented number of viewers turned to the “second screen” to cure their boredom, generating a record 24.9 million tweets. Brands eagerly jumped in on the conversations, providing some much-needed entertainment and proving that you don’t need to buy a Super Bowl spot in order [...]
By Tim Bosch A couple weeks ago Facebook announced the sunset of Sponsored Stories on April 9th. However, several targeting changes were announced that slipped under the radar.
By Tim Bosch From unpublished page posts to custom audiences, 2013 has been a year of dramatic changes for Facebook Marketers. In 2014, concentrate on these 5 things and you’ll be off to a great start!
By Cassidy Bohan As marketers are finding it more difficult to reach their audience on social news feeds, there has been plenty of conversation about the value of social ads. Some brands are frustrated with the fact that social media marketing is no longer free, but others have taken the steps to realize that social [...]
By Alex Benton It’s not scientific. Some will accuse you of chasing easy clicks. But the numbers don’t lie. The Internet loves cats. And yes, you could spend your days trawling through a Matrix-like stream of Facebook insights, looking for the viral edge your brand desperately needs to take engagement rates to the next level. Or, [...]
By Cassidy Bohan Marketers can now schedule tweets on Twitter’s ad platform, making it easier to plan content to coordinate a brand’s presence with inconveniently timed events or product launches. Since the Super Bowl, more and more brands are adopting real time content strategies to connect with what users are thinking and talking about. Done [...]
By Tim Bosch Facebook’s new ads reporting tool is a game changer. It’s easy to use and much more powerful at delivering actionable insights than the old reports tool. Facebook already has the best ad targeting platform around, but adding this much needed update to its reporting capabilities gives the platform an extra leg up. [...]
By Sam Sudakoff Don’t assume when you’re on social media that you’re talking only to social media enthusiasts. Brands must think about the infrequent user, someone who is not logging in daily (or even weekly). I know people who check Twitter 1-2 days a week simply to connect with friends to laugh at a parody [...]