By Frank Emanuele Since the launch of Facebook’s mobile advertising offering nearly a year ago, the platform has seen new features and iterations just about every single week. What’s more, mobile ads are enjoying tremendous success; Facebook’s recent Q1 earnings call revealed that ad revenues doubled quarter over quarter. And yet, with such an incredibly powerful [...]
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What Twitter’s Ad API Means For You
By Alexandra Ostrow On Wednesday, Twitter announced the launch of its long anticipated Ads API (Application Programming Interface), making it the third global social media platform to offer APIs as a targeted marketing solution. To start, Twitter has opened up its API to five partners, listed below. If Twitter’s trajectory looks anything like Facebook’s, it will be another [...]
3 NEW Ways to Reach Your Customers on Social Media
By: Andi Barton When it comes to connecting with your customers and community, it’s a necessity to remain innovative. You will lose the attention of your fans and followers if you lose the ability to bring about new and exciting originality in the social spaces. When it comes to your brand on social media, it’s [...]
3 Ways Consumer Brands Can Use Pinterest This Holiday Season
By Serena Goldberg Pinterest has become one of the most popular social network sites since it launched in March 2010. Because of its visual content and photo-sharing capabilities, the network has also recently started becoming popular with consumer brands and retailers – but only in conversations and not actions. Many consumer brands and retailers are [...]
The Likeable Podcast 13: Let’s Talk Social Ads
By Frank Emanuele What makes the best branding campaigns? What brands are shining examples of transmedia branding? Frank and Cara tackle some of the best and brightest campaigns, highlight a brand for their work in social, and cover the latest social headlines! Check us out on iTunes to subscribe and get the latest episodes delivered directly every [...]
