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3 Tried and Tested Ways to Sell Social to the C-Suite

by on 1:46 PM in Analytics, Blog, ROI, social media

By Alexandra Ostrow The ways in which we encounter social media on a daily basis are endless: restaurant windows featuring “Check in on Foursquare,” in-store prompts to download exclusive apps, share messaging on just about every website ever created, and live streams of tweets when we attend events (and this list doesn’t even account for [...]

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Hacking Facebook’s Ad Platform for Fan Insights

by on 10:50 AM in Analytics, Facebook

By Tim Bosch Facebook Insights is truly impressive when compared to every other native analytic platform in social media. This tool provides an immense amount of data regarding reach, engagement, page growth and of course, a healthy dose of demographic and geographic data about your current fans. All of this is great, but I always want more, [...]

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Proving The Value Of Facebook Advertising: The Struggle Continues

Proving The Value Of Facebook Advertising: The Struggle Continues

by on 10:26 AM in Advertising, Analytics, Blog, Facebook, ROI

By Serena Goldberg Demonstrating the value of Facebook advertising has been a hefty undertaking for marketers of all stripes, and the pressure has only increased as more and more investment is put into social media. Facebook ads can increase brand awareness and drive more Likes on a company’s Facebook page – as evidenced by metrics [...]

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What’s The Deal with Klout Moments?

by on 9:34 AM in Analytics, Blog, Brand Management

By Tim Bosch Klout recently underwent a dramatic change in interface and measurement tactics. “We went from about 100 variables that we were looking at to over 400,” Joe Fernandez, founder and CEO of Klout, said. Klout now looks at 12 billion data points per day, about 10 times more than before the switch. While the [...]

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Two Often Overlooked Steps To Improving Your Social Media Measurement

by on 10:52 AM in Analytics, Blog, Reporting

By Serena Goldberg Marketers today are easily – and understandably – overwhelmed when it comes to the social media data they need to be collecting and analyzing. Just take a look at the output file that Facebook Insights provides – 65 tabs of data with dozens of columns in each. The amount of data you [...]

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Three Numbers That Are Your Best Facebook Asset

by on 12:16 PM in Analytics, Blog, Content, Engagement, Facebook, Reporting, social media

By Dhara Naik  The Insights portion of your Facebook’s brand page gives you an in depth perspective on how your community interacts with your brand and amongst one another. If you take a look at Facebook Insights, it can often be daunting trying to figure out what all of the different numbers mean. When you [...]

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How Small Social Media Teams Can Take On The Problem of Big Data

by on 10:48 AM in Analytics, Blog, Reporting, ROI

By Serena Goldberg Recently, a new buzzword has been all the hype in the business world: “Big Data.” The term sounds important and confusing at the same time. It’s been thrown around in a myriad of conversations, events, articles, and forums.  Even political leaders, such as Gov. Deval Patrick of Massachusetts, have announced state-wide efforts [...]

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3 Critical Facebook Metrics to Measure Success

by on 3:26 PM in Analytics, Blog, Facebook

By Tim Bosch Metrics from Facebook Insights can provide valuable data for page managers. The new metric “Talking About This” is the talk of the town. However, people seem to believe that this number alone can be used to judge the engagement level of a Facebook page. I disagree with this notion. This leads me [...]

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How to Feel Lucky(er): Optimizing Your Social Strategy with Google Analytics

by on 9:47 AM in Analytics, Blog, Google, Reporting, ROI

By Serena Goldberg You are generating more and more social media content every day, and if you are smart, are analyzing the resulting data to optimize your efforts. What types of content are generating the most likes and retweets?  What content produces the greatest increase in Facebook fans? The big question remains however: What is the [...]

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