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Why Facebook Is NOT The Enemy

By Rachel Hadley It’s time for marketers to face a somewhat harsh reality: Social media is not free. Facebook is not the enemy. It is a business and a very successful one at that. Last week, Facebook admitted organic reach has slowly been declining for brands. Gone are the days when brands (and even individuals) [...]

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Indexing Likeability Part 3 of 3: How Do I Measure Being Likeable?

By Cara Friedman One of the biggest problem marketers are currently facing with social media measurement  is that they are looking at metrics in silos. To be truly likeable, you need to see the full picture. To view success accurately, you not only need to be measuring your activities on social media, but you need to [...]

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Indexing Likeability Part 2 of 3: Why Do I Want To Be Likeable?

By Cara Friedman Here at Likeable Media, we have always valued being a likeable business above all else. But why? Facts are, as much as consumers would like to think that they make purchase decisions solely based on hard facts, the truth remains that we live in a world of emotional decision makers. Consumers base purchasing decisions [...]

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Indexing Likeability Part 1 of 3: What Makes A Brand Likeable?

By Cara Friedman If I were to ask you, “is your brand likeable?” would you know the answer? Sure, you may have a general idea about how your customers feel about you but what about beyond that? Do you really have a pulse on how people fee l about your brand? Probably not. One of [...]

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How To Get The Most Out Of Facebook Insights

By Rachel Hadley People in the social media industry are generally very creative– and sometimes creative people are not particularly analytical. In order to calculate social media ROI, you need to be comfortable with numbers.  Likeable provides its clients with a monthly analysis of Facebook data. It ultimately helps us determine the best time, day and format [...]

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You Should Be Gathering Insights, But You’re Not

By Andi Barton As Dave Kerpen always says: “Listen first, and never stop listening.” Not only should you never stop listening on social media, but often the truth is that you never started to listen–and don’t know how. 

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3 Tried and Tested Ways to Sell Social to the C-Suite

By Alexandra Ostrow The ways in which we encounter social media on a daily basis are endless: restaurant windows featuring “Check in on Foursquare,” in-store prompts to download exclusive apps, share messaging on just about every website ever created, and live streams of tweets when we attend events (and this list doesn’t even account for [...]

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Hacking Facebook’s Ad Platform for Fan Insights

By Tim Bosch Facebook Insights is truly impressive when compared to every other native analytic platform in social media. This tool provides an immense amount of data regarding reach, engagement, page growth and of course, a healthy dose of demographic and geographic data about your current fans. All of this is great, but I always want more, [...]

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Proving The Value Of Facebook Advertising: The Struggle Continues

Proving The Value Of Facebook Advertising: The Struggle Continues

By Serena Goldberg Demonstrating the value of Facebook advertising has been a hefty undertaking for marketers of all stripes, and the pressure has only increased as more and more investment is put into social media. Facebook ads can increase brand awareness and drive more Likes on a company’s Facebook page – as evidenced by metrics [...]

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What’s The Deal with Klout Moments?

By Tim Bosch Klout recently underwent a dramatic change in interface and measurement tactics. “We went from about 100 variables that we were looking at to over 400,” Joe Fernandez, founder and CEO of Klout, said. Klout now looks at 12 billion data points per day, about 10 times more than before the switch. While the [...]

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