By Cara Friedman Nobody will ever deny that social media as an industry that has come a long way. Even since the beginning of Likeable Media, there have been astronomical strides in social capabilities and the ways that brands can leverage social media to grow their business. At the beginning of the social media phenomenon [...]
By Theresa Braun At the Women In Strategy Summit this spring, Likeable Media’s CEO, Carrie Kerpen, introduced the social media forum as a way to help businesses staff for success. Because this model is largely uncharted territory, use the following as guide for creating a social media forum at your organization.
By Cara Friedman The brand/agency relationship is extremely important to having an incredible social media presence. Being on the agency-side, we at Likeable work extremely closely with our clients every day. The most important thing in that relationship is trust. When there is trust between the two parties, the agency can go above and beyond the [...]
By Carrie Tylawsky Chances are, your company has a social media policy. Whether it’s buried in the back of an HR handbook or requires a full day of rigorous training to understand all the rules, almost everyone has some form of dos and don’ts when it comes to the social space. However, as social media [...]
By Alexandra Ostrow You’re a smart, savvy marketer with a killer brand and a large fan following. And yet, the engagement on your page is far from ideal. It’s unfortunate, but it happens. The truth is: your fans are just not that into you. Here’s why.
By Carrie Tylawsky Social Media has become that marketing outlet that’s a bit of a wild card for most companies. For some industries (food & beverage, e-commerce, fashion, etc.), it has been nothing short of the holy grail when it comes to generating awareness and sales. For others, namely those in more standardized industries (enter, business [...]
By Frank Emanuele Many in the entertainment industry fear the Internet because they don’t understand it. In 2011, those who backed SOPA made it clear that they would rather alienate an entire segment of their target audience and accuse them of criminal activity instead of harnessing their passion and turning them into brand ambassadors. But [...]
By Jenna Lebel The principles of customer loyalty have not changed in the past 30 years– incentivize your best customers and they will not only remain patrons, but they will also tell their friends about their experiences with your brand. We’ve all heard the age old saying that it costs more to acquire a customer than [...]
By Brian Murray I had an amazing experience recently with JetBlue via Twitter. I was in Florida visiting my family and was supposed to come back on October 30th, but due to Hurricane Sandy that became impossible. After checking their website and trying to get on the phone with them, I realized that my best [...]
By Brian Murray As the dynamic continues to shift in advertising and marketing from brand driven to consumer driven, brands and organizations must be ready to change their strategies when the market dictates. There are times when our message as marketers must change to fit the organic conversation that is already occurring. I’ve seen many [...]