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4 Simple Ways To Generate Innovative Ideas

By Sam Sudakoff In a social world, where the attention span of the average consumer is diminishing by the second, brands need to think outside the box to stay ahead of the game. But as a marketer, when you’re so “in it” every day, it can be a struggle to stay inspired and continuously push [...]

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How Social Media Has Changed Consumer Expectations

By Carrie Tylawsky Social media has paved a road not previously taken: it allows brands to engage directly with consumers, thereby creating extended relationships. As social shifts to become more personal, efficient, and easily accessible, the conversation expands beyond brand-to-consumer and opens a dialogue between multiple players. In response to this changing landscape, consumer expectations [...]

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Big Brands, Smaller Networks

By Carrie Kerpen On yesterday’s earnings call, Facebook’s COO Sheryl Sandberg announced that 25 million small businesses have created Facebook pages, with over 1 million of those businesses investing in ads on the platform. It’s safe to say that Facebook has matured into a network that is widely used by brands both large and small. Since brands [...]

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3 “Horrifying” Social Media Blunders & Their Lessons

By Mike Mitchell Happy Halloween, everybody. Today marks the culmination of a season filled with grim tales, gory costumes, and the word “hobgoblin.” But if you work in social media, then ghosts, vampires, and werewolves wearing varsity jackets don’t give you nightmares – the thought of your brand saying the wrong thing does. Such a [...]

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3 Reasons To Get Your Brand On Tinder Immediately

By Carrie Tylawsky If you stay up to date on social happenings, chances are you’ve heard about the new dating app that has taken the world by storm – Tinder. Originally scoffed at for being a new version of “hot or not”, Tinder is getting the manpower behind it that is making it a serious [...]

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Reddit. Set. Go

By Shari Donk  Facebook. Twitter. Instagram. Pinterest. Youtube. LinkedIn. What do all these social networks have in common? They are all flooded with brands–brands that are posting multiple times a day, trying to expand their reach and break through the clutter of countless status updates, pictures, and job promotions. Where can your brand can go [...]

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The One Lie Social Media Marketers Need To Stop Telling

By Cara Friedman Nobody will ever deny that social media as an industry that has come a long way. Even since the beginning of Likeable Media, there have been astronomical strides in social capabilities and the ways that brands can leverage social media to grow their business. At the beginning of the social media phenomenon [...]

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5 Steps to Creating a Social Media Forum

By Theresa Braun At the Women In Strategy Summit this spring, Likeable Media’s CEO, Carrie Kerpen, introduced the social media forum as a way to help businesses staff for success. Because this model is largely uncharted territory, use the following as guide for creating a social media forum at your organization.

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The Most Important Thing You Must Give Your Social Agency

By Cara Friedman The brand/agency relationship is extremely important to having an incredible social media presence. Being on the agency-side, we at Likeable work extremely closely with our clients every day. The most important thing in that relationship is trust. When there is trust between the two parties, the agency can go above and beyond the [...]

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5 Must-Haves For Your Brand’s Social Media Policy

By Carrie Tylawsky Chances are, your company has a social media policy. Whether it’s buried in the back of an HR handbook or requires a full day of rigorous training to understand all the rules, almost everyone has some form of dos and don’ts when it comes to the social space. However, as social media [...]

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