By Charlie Balk Every brand has a story, and being on social media is all about telling people that story. That being said, it’s called “social” media for a reason. Don’t just broadcast your story; start a conversation.
By Danielle Eckert It’s no secret that the animal kingdom is well and alive on the Internet. Browse any one of your social networks and there will be a plethora of cat memes and dog gifs. Many brands have capitalized on using animals in their ads. The Budweiser Clydesdales have been a staple for Anheuser-Busch [...]
By Alex Benton As 64 college basketball teams ready themselves for the NCAA tournament, how will the students at these universities be communicating with each other on social media? Over the past 3 years, the number of teenagers using Facebook has declined by 25%, opening the door for smaller social networks to grab a piece of [...]
By Shari Donk What’s the first thing you notice when you’re looking for love? Is it nice eyes? Smooth hair? A huge Twitter following? There’s often something that immediately catches the eye, making us look twice. And when it comes to getting an audience to fall in love with your blog post, the same applies. [...]
By Elana Lyn Gross When I decided to start a blog, I was motivated by the need for a creative outlet. I never imagined that anyone other than my friends and family would read it. Yet my career trajectory completely changed for the better when I starting blogging. Here are six tips for how to [...]
By Ethan Gavurin The world of social media can be overwhelming. There’s what seems like an endless amount of social platforms, a constant buzz of opinions, stories, and new strategies constantly evolving. Whether you are new to the business or actively involved, the easiest way to achieve your goals is to simplify things.
By Carrie Tylawsky We’re getting into one of the busiest times of year – not just for your family during the holidays, but also for your company! As 2013 wraps up, many brands are looking at how they expand their offerings and bring new players to the board, whether that’s through freelance, agencies, or additional [...]
By Cara Friedman Social media marketing is a booming industry. Back when it was a new concept to businesses and marketers, Mashable was the must-read blog for all your social media news. Now that it has grown to the size it is today, marketers need more focused content to satisfy their needs. In fact, 23% of marketers [...]
By Ricky DeMaio Moving images have greatly evolved with technology – video started at the movies, made its way to television, and eventually online. With the advent of mobile, though, users are looking for quick and easily-downloadable storytelling. That’s where GIFs (i.e. animated images, for those who don’t know) can help brands easily spread an idea [...]