Archive | Blog RSS feed for this section

4 Brands That Did Mother’s Day Campaigns Right

by on 12:00 PM in Blog, Holiday

By Mallorie Rosenbluth It’s no surprise that during key holidays, social media is heavily populated with branded campaigns–and Mother’s Day is no exception. While children were preparing to have special days with their mothers, filled with flowers and brunches, brands spent months planning to reward their customers and communities (and their mothers). Here are four [...]

Read full story • Comments { 1 }

The Most Important Thing You Must Give Your Social Agency

by on 12:00 PM in Big Brands, Blog

By Cara Friedman The brand/agency relationship is extremely important to having an incredible social media presence. Being on the agency-side, we at Likeable work extremely closely with our clients every day. The most important thing in that relationship is trust. When there is trust between the two parties, the agency can go above and beyond the [...]

Read full story • Comments { 2 }

3 Ways to Use Pheed to Amplify Your Brand

by on 9:00 AM in Blog, Pheed

By Brian Honigman Mobile focused social networks that act as a one-stop shop like SnapChat, Instagram, Vine, and Kik are quickly becoming the standard among teens and other demographics as they see immense user growth and engagement. One of the front-runners of this new shift toward simple, media-rich, and mobile focused networks is Pheed. Pheed quickly rose [...]

Read full story • Comments { 13 }

5 Must-Haves For Your Brand’s Social Media Policy

by on 9:00 AM in Big Brands, Blog, Brand Management

By Carrie Tylawsky Chances are, your company has a social media policy. Whether it’s buried in the back of an HR handbook or requires a full day of rigorous training to understand all the rules, almost everyone has some form of dos and don’ts when it comes to the social space. However, as social media [...]

Read full story • Comments { 4 }

New Feed, New Images on Facebook

by on 12:29 PM in Blog, Facebook

By Ike Brooker The one constant with Facebook is change. In its latest update, Facebook fixed some UI disconnect with the Timeline and brought it in line with the mobile app. This unifies the look and feel, and creates a more branded experience.

Read full story • Comments { 1 }

Don’t Be Afraid To Go Silent on Social Media

by on 10:00 AM in Blog, Community Management, Engagement

By Andi Barton Contrary to popular belief, there are in fact times when you can–and should–pause your community management. The daily expectations from your fans set high standards in terms of response management and customer service. However, there are times when it is better to remain silent, times when controversy is present or events are unfolding [...]

Read full story • Comments { 4 }

3 Things To Consider When Choosing The Perfect Influencer

by on 12:01 PM in Blog, influence

By Tiffany Hopkins Influencers are a great resource for getting the word out about your brand or campaign and have become increasingly more important to the success of social media marketing initiatives.  However, with literally millions of potential influencers out there, it is important to be extremely savvy when selecting an influencer to partner with your [...]

Read full story • Comments { 3 }

Tumblr Launches Mobile Ads for Its iOS and Android Apps

by on 1:00 PM in Blog, Tumblr

By Cassidy Bohan On Monday, Tumblr announced the rollout of mobile ads for its iOS and Android apps as part as the platform’s initiative to find new ways to generate revenue. The rollout is scheduled to be completed by the end of May, launching with ABC Entertainment and ABC Family, GE, Pepsi, and Warner Bros. [...]

Read full story • Comments { 2 }

The Future of Social Media is in Your Pocket

by on 8:00 AM in Blog, Mobile

By Mallorie Rosenbluth I recently had the privilege of keynoting Visit Salt Lake’s annual Social Media Seminar where the theme of the day was Social, Mobile, Local. My presentation touched on the profound impact mobile has had on social media and consumer interaction, as well as our ability as marketers to create rich media using nothing [...]

Read full story • Comments { 0 }

Stop Making This Mistake On LinkedIn (and Other Networks)

by on 8:00 AM in Blog, Jobs, linkedin

By Brian Murray I’ve said many times that my favorite social network is Twitter. Last year I wrote an article about one mistake on Twitter that was causing people to miss out on reaching their audience. With the past year’s changes on LinkedIn, I think the network is quickly catching Twitter, especially for the professional. And–just [...]

Read full story • Comments { 11 }
Older Entries »