By Shari Donk What’s the first thing you notice when you’re looking for love? Is it nice eyes? Smooth hair? A huge Twitter following? There’s often something that immediately catches the eye, making us look twice. And when it comes to getting an audience to fall in love with your blog post, the same applies. [...]
By Elana Lyn Gross When I decided to start a blog, I was motivated by the need for a creative outlet. I never imagined that anyone other than my friends and family would read it. Yet my career trajectory completely changed for the better when I starting blogging. Here are six tips for how to [...]
By Ethan Gavurin The world of social media can be overwhelming. There’s what seems like an endless amount of social platforms, a constant buzz of opinions, stories, and new strategies constantly evolving. Whether you are new to the business or actively involved, the easiest way to achieve your goals is to simplify things.
By Carrie Tylawsky We’re getting into one of the busiest times of year – not just for your family during the holidays, but also for your company! As 2013 wraps up, many brands are looking at how they expand their offerings and bring new players to the board, whether that’s through freelance, agencies, or additional [...]
By Cara Friedman Social media marketing is a booming industry. Back when it was a new concept to businesses and marketers, Mashable was the must-read blog for all your social media news. Now that it has grown to the size it is today, marketers need more focused content to satisfy their needs. In fact, 23% of marketers [...]
By Ricky DeMaio Moving images have greatly evolved with technology – video started at the movies, made its way to television, and eventually online. With the advent of mobile, though, users are looking for quick and easily-downloadable storytelling. That’s where GIFs (i.e. animated images, for those who don’t know) can help brands easily spread an idea [...]
By Frank Emanuele Consistency is perhaps the most overlooked marketing principle. So much lip service is paid to the idea that marketing messages and materials need to be consistent. That’s why we all know the slogans of brands like McDonald’s and Nike: their messaging has been consistent for years. We all learned this (seemingly) basic concept in [...]
By Brian Murray There are plenty of amazing companies and personal brands out there. But even the best blog post has a shelf-life in terms of promotion–realistically, how many times can you tweet the same article? Part of a successful social media strategy is determining how much content you should create versus how much should [...]
By Jessica Gaynor One of the best ways to achieve social media marketing goals is by integrating digital channels as part of a cross-channel promotional strategy. Though Passbook, mobile web, push, and voice all present viable options, one channel that performs exceptionally well while driving social media traffic is SMS.