By Brian Honigman Mobile focused social networks that act as a one-stop shop like SnapChat, Instagram, Vine, and Kik are quickly becoming the standard among teens and other demographics as they see immense user growth and engagement. One of the front-runners of this new shift toward simple, media-rich, and mobile focused networks is Pheed. Pheed quickly rose [...]
By Carrie Tylawsky Chances are, your company has a social media policy. Whether it’s buried in the back of an HR handbook or requires a full day of rigorous training to understand all the rules, almost everyone has some form of dos and don’ts when it comes to the social space. However, as social media [...]
By Ike Brooker The one constant with Facebook is change. In its latest update, Facebook fixed some UI disconnect with the Timeline and brought it in line with the mobile app. This unifies the look and feel, and creates a more branded experience.
By Andi Barton Contrary to popular belief, there are in fact times when you can–and should–pause your community management. The daily expectations from your fans set high standards in terms of response management and customer service. However, there are times when it is better to remain silent, times when controversy is present or events are unfolding [...]
By Tiffany Hopkins Influencers are a great resource for getting the word out about your brand or campaign and have become increasingly more important to the success of social media marketing initiatives. However, with literally millions of potential influencers out there, it is important to be extremely savvy when selecting an influencer to partner with your [...]
By Cassidy Bohan On Monday, Tumblr announced the rollout of mobile ads for its iOS and Android apps as part as the platform’s initiative to find new ways to generate revenue. The rollout is scheduled to be completed by the end of May, launching with ABC Entertainment and ABC Family, GE, Pepsi, and Warner Bros. [...]
By Mallorie Rosenbluth I recently had the privilege of keynoting Visit Salt Lake’s annual Social Media Seminar where the theme of the day was Social, Mobile, Local. My presentation touched on the profound impact mobile has had on social media and consumer interaction, as well as our ability as marketers to create rich media using nothing [...]
By Frank Emanuele In the marketing field, there are some basic Dos and Don’ts. We’ve all heard the basics at conferences and in business books, but it can be hard to remember these key learnings when the time comes to put them into practice. For the sake of self-improvement, it’s important to stop and take a moment every [...]