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Category Archives: blogger/brand relationship

3 Tips for Working with Bloggers

By Casey Danton

A few years ago, you would never imagine that bloggers could have so much sway, but they have now become the shepherds of online communities. So, how do brands successfully interact with bloggers to further their online presence? What is the proper etiquette when reaching out to an influencer? What are some pet peeves bloggers have? Let me fill you in…

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How Blogging Can Land You A Job

By Elana Lyn Gross

When I decided to start a blog, I was motivated by the need for a creative outlet. I never imagined that anyone other than my friends and family would read it. Yet my career trajectory completely changed for the better when I starting blogging.

Here are six tips for how to build your personal brand through blogging. 

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How To Beef Up Your Business Blog

By Gabrielle Richter

72,000,000.  That’s the approximate number of live business blogs on the internet. Blogging is no longer reserved for the social media or tech savvy.  Brands of all sizes and industries are taking advantage of this platform in order to increase web traffic, generate leads, and gain credibility.  With 72,000,000 business blogs out there, engagement and differentiation is a prerequisite for success.  Beef up your business blog and become 1 in 72 million with these 5 strategies.

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5 Pitfalls to Avoid When Pitching Bloggers

By Tim Bosch

Many people believe pitching bloggers is a waste of energy. After all, you have a less than 1% chance of success. Why should you spend time and resources fighting for your product to get mentioned in relevant blogs?

For one, if you don’t, you will be surrendering a valuable avenue for marketing! Bloggers want to help worthy product launches reach an audience. The hard part is being clever, persistent and dedicated enough to reach bloggers successfully. Here are 5 mistakes to avoid when pitching bloggers: Continue reading

5 Reasons I’m Not Reading Your Company Blog

By Amy Kattan

In the social media industry, we’re always talking about the importance of engaging with influencers. Engaging with bloggers that have large audiences and high Klout scores increases your chances of generating buzz around your brand. As a brand, you want to be recognized as a thought leader in your industry and a resource for your consumers. You’ve set up a blog to become an influencer in the space, but no one is reading the content you’re creating. Why? Let’s take a look: Continue reading

How To: Grow Client Relationships

By Lauren Sleeper

Just coming from a productive, multi-agency strategy session with a client, I was able to immediately reflect on what makes our working relationship work, and work so well.  The meeting ended with a better understanding of collective goals, constructive to-do’s, and a clear path to how we were going to continue to be thought leaders in their industry.  A few key takeaways from not only my morning meeting, but the better part of my career in account service are really quite simple.  While they may appear elementary, and perhaps even obvious, by making sure I adhere to these standards I am able to produce the best results for my clients, both to my own personal standards and for their business goals:  Continue reading

How to Look Summer Chic Using Social Media

By Dhara Naik

Though summer hasn’t officially started, the warm air is in full swing and it’s time to bring out the summer wardrobe! Long gone are the days of wondering what’s hip and what’s not; social media makes it easy to make sure your wardrobe is right on trend this season.

Here’s your guide to looking effortlessly chic with the help of social media:

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