By Gabrielle Richter 72,000,000. That’s the approximate number of live business blogs on the internet. Blogging is no longer reserved for the social media or tech savvy. Brands of all sizes and industries are taking advantage of this platform in order to increase web traffic, generate leads, and gain credibility. With 72,000,000 business blogs out there, [...]
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5 Pitfalls to Avoid When Pitching Bloggers
By Tim Bosch Many people believe pitching bloggers is a waste of energy. After all, you have a less than 1% chance of success. Why should you spend time and resources fighting for your product to get mentioned in relevant blogs? For one, if you don’t, you will be surrendering a valuable avenue for marketing! [...]
5 Reasons I’m Not Reading Your Company Blog
By Amy Kattan In the social media industry, we’re always talking about the importance of engaging with influencers. Engaging with bloggers that have large audiences and high Klout scores increases your chances of generating buzz around your brand. As a brand, you want to be recognized as a thought leader in your industry and a [...]
How To: Grow Client Relationships
By Lauren Sleeper Just coming from a productive, multi-agency strategy session with a client, I was able to immediately reflect on what makes our working relationship work, and work so well. The meeting ended with a better understanding of collective goals, constructive to-do’s, and a clear path to how we were going to continue to [...]
How to Look Summer Chic Using Social Media
By Dhara Naik Though summer hasn’t officially started, the warm air is in full swing and it’s time to bring out the summer wardrobe! Long gone are the days of wondering what’s hip and what’s not; social media makes it easy to make sure your wardrobe is right on trend this season. Here’s your guide [...]
