By Alexandra Ostrow There are now a multitude of different social networking platforms on which one can choose to market themselves. For many, this translates to: “There are now a multitude of different social networking platforms on which I should be marketing myself.” Not so. In fact, should you choose to establish a presence on [...]
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The Most Underrated Feature of Facebook
By Barry Hott This month marked the one year anniversary of one of the most powerful marketing tools Facebook has ever offered, but you probably don’t even use. No, not Insights. Not Sponsored Stories. Not Open Graph or Graph Search. Interest Lists. Interest Lists were heralded as a new tool that would allow you to organize [...]
5 Killer Ways to Manage Your Social Reputation
By Frank Emanuele A reputation takes years to build, but just seconds to damage irreparably. In today’s evolving social landscape, brands need to be prepared when a crisis arises. Managing your brand’s reputation on social media is more than just developing a friendly voice. It’s a way of shaping the conversation surrounding your brand. What would [...]
How I Got @JCrew to Start Tweeting Again
By Barry Hott It’s extremely rare to catch me not wearing something from J. Crew. Pants. Socks. Shirt. Underwear. Hat. Man-bag. Jacket. Tie. Shoes. J. Crew everything. Anytime. Anywhere. I love it. In fact, my obsession with J. Crew might even surpass my unreasonable addiction to Instagram. As a big fan and huge proponent of social media, I [...]
How To: Convert Your Personal Brand Into a Fan Page
By Gibran Saleem In the rapidly growing world of business leaders and rising entrepreneurs there comes a time when a person at the forefront of their of organization begins to consider whether they need their own fan page. If you’ve been paying attention to your own personal account over the last few years you may [...]
