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3 Tips For Launching a Social Ambassador Program

By Rachel Pannullo In today’s competitive social marketplace, word-of-mouth marketing and referrals are valuable methods of increasing your customer base and potential purchasers.  More and more brands are launching social ambassador programs to more closely connect their brand with their customers. By identifying influential members within a target market, brands are capitalizing on the fact [...]

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3 Innovative Fashion Brands To Inspire Your Next Social Media Campaign

By Tiffany Hopkins Relying on social media trends of old to make a splash during Fashion Week? As if! When it comes to social media, fashion brands have proven to be trendsetters. As we bid adieu to Paris Fashion Week today at the end of “Fashion Month,” let’s take a look at three brands that [...]

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Why the Consumer Experience Matters Most

By Roly Gonzalez It’s common to hear people talk about the need for engaging content or eye-catching images on social media. While these components are certainly necessary, they only tell a portion of the story. Social media is truly an immersive experience—and that’s where your focus should be. The best brands on social media excel [...]

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5 Reasons Brands Should Be Using Google+

By Corey Smock Google+ is thought to be a sleeping giant: waiting quietly in the shadows of social media, resting peacefully, hoping to one day be woken up by a flurry of users and activity. For a long time that was the case, but now, with its recent rise in functionality and value toward brands, [...]

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Avoiding The Element of SURPRISE! Three Key Contractual Points To Consider

By Carrie Tylawsky  We’re getting into one of the busiest times of year – not just for your family during the holidays, but also for your company! As 2013 wraps up, many brands are looking at how they expand their offerings and bring new players to the board, whether that’s through freelance, agencies, or additional [...]

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Don’t Talk About It, Be About It: Social Brand Identity

By Rachel Pannullo Social media is not a space that brands can utilize, but rather a space that brands MUST utilize if they want to remain relevant. The original social platforms are continually adapting and evolving, while newer platforms continue to emerge – resulting in a wide variety of platforms to showcase your brand. Each social platform requires [...]

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3 “Horrifying” Social Media Blunders & Their Lessons

By Mike Mitchell Happy Halloween, everybody. Today marks the culmination of a season filled with grim tales, gory costumes, and the word “hobgoblin.” But if you work in social media, then ghosts, vampires, and werewolves wearing varsity jackets don’t give you nightmares – the thought of your brand saying the wrong thing does. Such a [...]

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11 Celebrity Tweets You Can Learn From

By John Kultgen Don’t be fooled into thinking celebrity tweets are just thought broadcasts from the rich and famous. Stars embody a strong personal brand. Like companies, they have marketing goals such as: maintaining brand image connecting with current and prospective fans listening and engaging with their followers Twitter offers the perfect opportunity for celebs [...]

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3 Ways Social Stalking Can Benefit Your Brand

By Shannon Maguire Facebook creeping, Twitter stalking, Instagram spying: Whatever you call it, we all do it and we do it frequently (the average American spends nearly 16 minutes of every hour on social media sites). When we put our lives on the Internet for all to see, we are saying we want to be seen, [...]

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Why Your Company’s Social Media is Failing

By Dave Kerpen The other day, I had an issue with my television service. As a social media author and CEO, I did the first thing that comes natural: I tweeted, and posted a complaint on the company’s Facebook page. To their credit, the company responded right away, apologizing and giving me a phone number [...]

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