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Category Archives: Brand Management

Does Your Brand Need a Social Facelift?

By Jessica Chen

Is your Facebook engagement rate at an all-time low since your competitors upped their social game? Do you wince when you listen to your community because you dread what’s being said about your brand?

It’s time for a social facelift for your brand.  Here’s how to do it.

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3 Tips For Launching a Social Ambassador Program

By Rachel Pannullo

In today’s competitive social marketplace, word-of-mouth marketing and referrals are valuable methods of increasing your customer base and potential purchasers.  More and more brands are launching social ambassador programs to more closely connect their brand with their customers. By identifying influential members within a target market, brands are capitalizing on the fact that in 2013 84% of people trust recommendations from people they know.  Below are 3 tips to keep in mind when launching a social ambassador program: Continue reading

3 Innovative Fashion Brands To Inspire Your Next Social Media Campaign

By Tiffany Hopkins

Relying on social media trends of old to make a splash during Fashion Week? As if!

When it comes to social media, fashion brands have proven to be trendsetters. As we bid adieu to Paris Fashion Week today at the end of “Fashion Month,” let’s take a look at three brands that have used social media to innovate on and off the runway that may just inspire your brand’s next campaign. Continue reading

Why the Consumer Experience Matters Most

By Roly Gonzalez

It’s common to hear people talk about the need for engaging content or eye-catching images on social media. While these components are certainly necessary, they only tell a portion of the story. Social media is truly an immersive experience—and that’s where your focus should be.

The best brands on social media excel in this space because of their commitment to the overall consumer experience. Their brand identity, content, images, videos, and tone all work together to consistently provide their audience with an experience that adds value.

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5 Reasons Brands Should Be Using Google+

By Corey Smock

Google+ is thought to be a sleeping giant: waiting quietly in the shadows of social media, resting peacefully, hoping to one day be woken up by a flurry of users and activity. For a long time that was the case, but now, with its recent rise in functionality and value toward brands, we, the people, are the only ones who appear to be asleep.

A lot of brands have a Google+ page. Very few brands know how to utilize that Google+ page. Google+ is the second most populated social media platform, yet no one knows how it works. The reason is simple: Google virtually forces you to sign up (the phrase “If you can’t beat ‘em, join ‘em” is now: “If they make you join ‘em, join ‘em”).  That being said, the strategy has actually worked. Seemingly overnight, Google+ has discovered the ability to transform a brand’s image and profitability.

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Avoiding The Element of SURPRISE! Three Key Contractual Points To Consider

By Carrie Tylawsky 

We’re getting into one of the busiest times of year – not just for your family during the holidays, but also for your company! As 2013 wraps up, many brands are looking at how they expand their offerings and bring new players to the board, whether that’s through freelance, agencies, or additional internal team members. Before signing any contract, however, you should make sure your team is aligned on the following points: Continue reading

Don’t Talk About It, Be About It: Social Brand Identity

By Rachel Pannullo

Social media is not a space that brands can utilize, but rather a space that brands MUST utilize if they want to remain relevant. The original social platforms are continually adapting and evolving, while newer platforms continue to emerge – resulting in a wide variety of platforms to showcase your brand. Each social platform requires a unique approach, but one thing should remain consistent: your social brand identity. Continue reading

3 “Horrifying” Social Media Blunders & Their Lessons

By Mike Mitchell

Happy Halloween, everybody. Today marks the culmination of a season filled with grim tales, gory costumes, and the word “hobgoblin.”

But if you work in social media, then ghosts, vampires, and werewolves wearing varsity jackets don’t give you nightmares – the thought of your brand saying the wrong thing does.

Such a mistake, made on a digital platform where everyone can see, actually can haunt you. In the spirit of checking out scary things, let’s look at a few social media missteps, so that we may avoid repeating them. Continue reading

11 Celebrity Tweets You Can Learn From

By John Kultgen

Don’t be fooled into thinking celebrity tweets are just thought broadcasts from the rich and famous. Stars embody a strong personal brand. Like companies, they have marketing goals such as:

  • maintaining brand image
  • connecting with current and prospective fans
  • listening and engaging with their followers

Twitter offers the perfect opportunity for celebs to simultaneously interact one-on-one with a fan AND reach millions simultaneously. (Of the top 10 most followed accounts worldwide, 8 are celebrities.) Companies can take a lesson from Hollywood in what to do (and what NOT to do) on Twitter. Continue reading

3 Ways Social Stalking Can Benefit Your Brand

By Shannon Maguire

Facebook creeping, Twitter stalking, Instagram spying: Whatever you call it, we all do it and we do it frequently (the average American spends nearly 16 minutes of every hour on social media sites). When we put our lives on the Internet for all to see, we are saying we want to be seen, we want to be heard, and in most cases we want to express some emotion. You may be thinking that the aforementioned social activities are reserved for looking up your ex or an old classmate from the comfort of your couch, but social stalking has evolved. As a matter of fact, it may not even be fair to call it “stalking” anymore (I understand the word has somewhat of an ominous connotation). Instead, let’s call it “active listening.”

Active listening has been proven to drive sales for many brands. In fact, 36 percent of marketers have found a customer via Twitter, and analysts say that Facebook is the most effective platform to get consumers talking about products. Now, back away from your second-cousin-twice-removed’s vacation photos and start putting your “stalking skills” to good use for your brand! Here are three ways social stalking active listening can bring positive buzz–and even new business–to your company.

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