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Category Archives: Brand Management

How To Determine If Your Brand Should Join In

By Rachel Hadley

To post, or not to post, that is the question –

Brands are often criticized for participating in current events, especially with the rise of marketing these efforts through social media. With September 11 just a few weeks away, we find ourselves debating what to do on our social channels. Continue reading

You Need More Than Just Social Media to Have Great Customer Service

By Mallorie Rosenbluth

Around here, we typically complain about brands that aren’t living up to their social media potential, and praise those that do an amazing job in the space. Sometimes brands let us down in social media, but if we love their product or service, we let it slip (and plot ways to get their attention so we can offer up some guidance). But what about when social media outperforms the product or service you experience as a customer? Does a great social media presence make up for a lousy in-store or human experience? Can you forgive your favorite or most-used brands for not solving your problem (or really doing anything to fix a situation) if the community manager who works on the brand does an outstanding job engaging with you? Does saying “I’m sorry” on social media count if the brand doesn’t ever put its money where its mouth is? I say no. And I’ve compiled several examples from Likeable employees of times when their favorite brands haven’t come through after being super responsive and engaging on social media.  Continue reading

Who Are You? How to Develop a Brand Identity for Instagram

By Roly Gonzalez

But first… #letmetakeaselfie! Make sure to put a filter on it. Wait, which filter: Amaro or Rise? (Any of this make sense to you?)

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Does Your Brand Need a Social Facelift?

By Jessica Chen

Is your Facebook engagement rate at an all-time low since your competitors upped their social game? Do you wince when you listen to your community because you dread what’s being said about your brand?

It’s time for a social facelift for your brand.  Here’s how to do it.

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3 Tips For Launching a Social Ambassador Program

By Rachel Pannullo

In today’s competitive social marketplace, word-of-mouth marketing and referrals are valuable methods of increasing your customer base and potential purchasers.  More and more brands are launching social ambassador programs to more closely connect their brand with their customers. By identifying influential members within a target market, brands are capitalizing on the fact that in 2013 84% of people trust recommendations from people they know.  Below are 3 tips to keep in mind when launching a social ambassador program: Continue reading

3 Innovative Fashion Brands To Inspire Your Next Social Media Campaign

By Tiffany Hopkins

Relying on social media trends of old to make a splash during Fashion Week? As if!

When it comes to social media, fashion brands have proven to be trendsetters. As we bid adieu to Paris Fashion Week today at the end of “Fashion Month,” let’s take a look at three brands that have used social media to innovate on and off the runway that may just inspire your brand’s next campaign. Continue reading

Why the Consumer Experience Matters Most

By Roly Gonzalez

It’s common to hear people talk about the need for engaging content or eye-catching images on social media. While these components are certainly necessary, they only tell a portion of the story. Social media is truly an immersive experience—and that’s where your focus should be.

The best brands on social media excel in this space because of their commitment to the overall consumer experience. Their brand identity, content, images, videos, and tone all work together to consistently provide their audience with an experience that adds value.

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5 Reasons Brands Should Be Using Google+

By Corey Smock

Google+ is thought to be a sleeping giant: waiting quietly in the shadows of social media, resting peacefully, hoping to one day be woken up by a flurry of users and activity. For a long time that was the case, but now, with its recent rise in functionality and value toward brands, we, the people, are the only ones who appear to be asleep.

A lot of brands have a Google+ page. Very few brands know how to utilize that Google+ page. Google+ is the second most populated social media platform, yet no one knows how it works. The reason is simple: Google virtually forces you to sign up (the phrase “If you can’t beat ‘em, join ‘em” is now: “If they make you join ‘em, join ‘em”).  That being said, the strategy has actually worked. Seemingly overnight, Google+ has discovered the ability to transform a brand’s image and profitability.

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Avoiding The Element of SURPRISE! Three Key Contractual Points To Consider

By Carrie Tylawsky 

We’re getting into one of the busiest times of year – not just for your family during the holidays, but also for your company! As 2013 wraps up, many brands are looking at how they expand their offerings and bring new players to the board, whether that’s through freelance, agencies, or additional internal team members. Before signing any contract, however, you should make sure your team is aligned on the following points: Continue reading

Don’t Talk About It, Be About It: Social Brand Identity

By Rachel Pannullo

Social media is not a space that brands can utilize, but rather a space that brands MUST utilize if they want to remain relevant. The original social platforms are continually adapting and evolving, while newer platforms continue to emerge – resulting in a wide variety of platforms to showcase your brand. Each social platform requires a unique approach, but one thing should remain consistent: your social brand identity. Continue reading