By Dane Cobain Being likeable isn’t an easy task; it requires authenticity, dedication, and the willingness to say both “thank you” and “I’m sorry” when necessary. It requires transparency, responsiveness, and a company culture that promotes the importance of building relationships–whether online or off. Likeability is a growing trend among B2C companies, which can no [...]
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The Likeable Podcast 6: @JohnnyStartup and @TheLevelUp [ 51:49 ] Play Now | Play in Popup | Download
5 Business Lessons From Yahoo!
By Jenna Lebel Yahoo! unveiled a fresh, new look for its home page and mobile sites earlier this week. The overdue facelift marks the biggest product revamp since CEO Marissa Mayer took the reins in July 2012. Yahoo! has historically been criticized for being traditional and complacent, but the fact remains that the site generates [...]
Consumer + Brand 4eva: How to Spark Passion
By Theresa Braun “Only the quality of the product and the resonance a customer feels with the company can produce repeat business and brand loyalty.” – Ben & Jerry Human beings are drawn toward those who are passionate about something, who speak with an uncontrollable enthusiasm and are motivated by love not ego or money. [...]
The Internal Conflict: Yes Man vs. No Man
By Keith Murray Organizations rarely have control over the external conversation of their brand. There will always be the naysayers, complainers, haters, and doubters and even though most of this outside chatter is not constructive, companies can still learn and grow from listening. But, how much of constructive disagreement takes place internally?
How To Tell Your Brand’s Story At Scale
By Dave Kerpen (The following is an excerpt from Likeable Business: Why Today’s Consumers Demand More and How Leaders Can Deliver, to be released this fall) We all know that television advertisements have in the past been the best way for larger organizations to tell great stories to larger volumes of people. But the Internet [...]
The Likeable Podcast 6: @JohnnyStartup and @TheLevelUp
By Frank Emanuele Frank & Cara chat about their favorite social media and marketing books, take a walk down to Sesame Street, and chat with John Valentine of LevelUp about the future of mobile payments! Check us out on iTunes to subscribe and get the latest episodes delivered directly every week, or click here to start listening right now! [...]
The Likeable Podcast 6: @JohnnyStartup and @TheLevelUp [ 51:49 ] Play Now | Play in Popup | DownloadCorporate Events – Still Important For Marketing
Please give a Likeable welcome to guest blogger Henry Walker. Henry works with NDL Group, a specialist marketing agency providing a range of marketing services for companies looking to engage more with customers, clients and employees through prize promotions, events and digital and social media. Marketing techniques have become more diverse with modern technology. Does [...]
