Although a relatively new phenomenon, social media is rapidly turning into a vital part of the modern marketing mix. Speaking of the so called social media revolution, nowadays managing a flexible presence on each of the “BIG THREE” (Facebook, Twitter and Google+), has become a MUST for any marketer striving to bring his or her business up to speed. What better proof than 665 million of daily active users on Facebook and over 500 million registered accounts on Twitter? Lacking social profiles on platforms such as LinkedIn, Pinterest, Tumblr, Stumbleupon, and Reddit would be a strategic miss for those companies looking to reach greater exposure in the digital market. Continue reading →
I joined Foursquare three years ago because, while the thought of racking up points and badges never appealed to me, I was curious about the specials that they offered. (Who doesn’t like free stuff?)
But after I joined, I discovered the value in the tips and lists Foursquare provides me. I find recommendations from both friends and strangers. My colleague Alex Benton created a list of Rooftop Bars in NYC, which comes in handy when searching for an outdoor establishment with a magnificent view. My profile even has its own list: Favorite Upper West Side Restaurants. At least three of those restaurants have specials, which can tip the scales when I’m making my final decision where to dine.
The other day, I had an issue with my television service. As a social media author and CEO, I did the first thing that comes natural: I tweeted, and posted a complaint on the company’s Facebook page. To their credit, the company responded right away, apologizing and giving me a phone number to call to resolve my service issue. This is terrific social media practice. Continue reading →
There are few industries that experience change as frequently and significantly as social media. In the social media world, hardly a week goes by without an upgrade to one or more networks–these aren’t small modifications to niche networks; they’re major features on the biggest sites. While a lack of stability would be daunting or risky to others, for social media professionals, adaptability is the norm–it’s at our core.
Being likeable isn’t an easy task; it requires authenticity, dedication, and the willingness to say both “thank you” and “I’m sorry” when necessary. It requires transparency, responsiveness, and a company culture that promotes the importance of building relationships–whether online or off.
Likeability is a growing trend among B2C companies, which can no longer afford to be anything else, but B2B companies are falling behind. “After all,” they think, “people find my product boring. How could I possibly be likeable?”
The answer lies not in some marketing campaign, press release, or mailing, but in a sincere and motivated approach to adding value to your relationship with your clients–and to going that extra mile. Here are five companies that are doing just that. Continue reading →
On Friday, April 26 the President and CEO of McDonald’s, Don Thompson, offered a sneak peek into the future of the fast-food chain in an interview on CNBC’s “Squawk on the Street.” As I watched, I browsed my Twitter stream and came across the following tweet from Mary Wellons, Director of Social Media at CNBC:
McDonald’s wants to target millenials. CEO says they’re putting more money into digital, social, mobile, greater presence at concerts. $MCD
I loved Thompson’s support of social media, especially from a C-level executive, and immediately wanted to personally reach out to him. The problem was, I soon realized, Thompson wasn’t on Twitter (or even LinkedIn). How can you target millennials via social media when you don’t even actively use these tools yourself? So I decided to start the following conversation with Mary and McDonald’s Corporation: Continue reading →
Unless you’ve been in a bubble that is impervious to social media news and crises, you’ve certainly heard about Burger King‘s and Jeep’s recent Twitter hacks. Brands everywhere were in a tizzy, wondering if their organizations’ social accounts would be the next targeted. Then MTV and BET joined the party, prank-hacking themselves – and no one was impressed. Now that the dust has settled a bit, let’s take a look at three reasons why your brand might be hacked on social media. Continue reading →
New Yahoo! home page layout. Image source: Yahoo! blog
Yahoo! unveiled a fresh, new look for its home page and mobile sites earlier this week. The overdue facelift marks the biggest product revamp since CEO Marissa Mayer took the reins in July 2012. Yahoo! has historically been criticized for being traditional and complacent, but the fact remains that the site generates 700 million monthly visitors and is still a leading source of information on finance, sports, and entertainment. I’m admittedly not a Yahoo user myself, but some part of me is rooting for this underdog to make a major comeback. Regardless of whether you’re a Yahoo! believer, there are some strong lessons to be learned from the web portal giant. Here are 5 lessons businesses can learn from Yahoo! Continue reading →
“Only the quality of the product and the resonance a customer feels with the company can produce repeat business and brand loyalty.” – Ben & Jerry
Human beings are drawn toward those who are passionate about something, who speak with an uncontrollable enthusiasm and are motivated by love not ego or money. Successful brands are born more from a spark of passion than a solid business plan or marketing tactic.