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Facebook Ads: Exciting Changes Coming Soon

By Tim Bosch A couple weeks ago Facebook announced the sunset of Sponsored Stories on April 9th. However, several targeting changes were announced that slipped under the radar.

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7 Reasons Why Social Media is an Absolute Must for Business Branding

By Velly Angelova Although a relatively new phenomenon, social media is rapidly turning into a vital part of the modern marketing mix. Speaking of the so called social media revolution, nowadays managing a flexible presence on each of the “BIG THREE” (Facebook, Twitter and Google+), has become a MUST for any marketer striving to bring his or [...]

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Why Foursquare Is More Than Just Badges

By Rachel Hadley I joined Foursquare three years ago because, while the thought of racking up points and badges never appealed to me, I was curious about the specials that they offered. (Who doesn’t like free stuff?) But after I joined, I discovered the value in the tips and lists Foursquare provides me. I find [...]

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Why Your Company’s Social Media is Failing

By Dave Kerpen The other day, I had an issue with my television service. As a social media author and CEO, I did the first thing that comes natural: I tweeted, and posted a complaint on the company’s Facebook page. To their credit, the company responded right away, apologizing and giving me a phone number [...]

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If You’re Not Excelling at Social Media, You’re Failing

By Barry Hott There are few industries that experience change as frequently and significantly as social media. In the social media world, hardly a week goes by without an upgrade to one or more networks–these aren’t small modifications to niche networks; they’re major features on the biggest sites. While a lack of stability would be daunting or risky [...]

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5 B2B Companies That Excel At Being Likeable

By Dane Cobain Being likeable isn’t an easy task; it requires authenticity, dedication, and the willingness to say both “thank you” and “I’m sorry” when necessary. It requires transparency, responsiveness, and a company culture that promotes the importance of building relationships–whether online or off. Likeability is a growing trend among B2C companies, which can no [...]

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4 Reasons Why Your CEO Should Be On Twitter

By Michele Weisman On Friday, April 26 the President and CEO of McDonald’s, Don Thompson, offered a sneak peek into the future of the fast-food chain in an interview on CNBC’s “Squawk on the Street.”  As I watched, I browsed my Twitter stream and came across the following tweet from Mary Wellons, Director of Social Media at [...]

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Why Your Brand’s Account Got Hacked

By Mallorie Rosenbluth Unless you’ve been in a bubble that is impervious to social media news and crises, you’ve certainly heard about Burger King‘s and Jeep’s recent Twitter hacks. Brands everywhere were in a tizzy, wondering if their organizations’ social accounts would be the next targeted. Then MTV and BET joined the party, prank-hacking themselves – and no one was [...]

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5 Business Lessons From Yahoo!

By Jenna Lebel Yahoo! unveiled a fresh, new look for its home page and mobile sites earlier this week. The overdue facelift marks the biggest product revamp since CEO Marissa Mayer took the reins in July 2012. Yahoo! has historically been criticized for being traditional and complacent, but the fact remains that the site generates [...]

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Consumer + Brand 4eva: How to Spark Passion

By Theresa Braun “Only the quality of the product and the resonance a customer feels with the company can produce repeat business and brand loyalty.” – Ben & Jerry Human beings are drawn toward those who are passionate about something, who speak with an uncontrollable enthusiasm and are motivated by love not ego or money. [...]

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