Category Archives: Buzzworthy

3 Ways Brands Can Take Selfies

By Keith Murray

But first…LET ME TAKE A SELFIE.

If you search #selfie on Instagram, you will find over 100 million pictures. It’s safe to say that this trend is all the rage. But how can a brand use this trend to connect with their communities more? There are three ways brands can take selfies.  Continue reading

5 Mad Men Quotes That Perfectly Apply To Social Media Today

By John Kultgen

AMC via imdb.com

AMC via imdb.com

Mad Men returns this month, and Season 7 will likely feature the frequent sexist comments and work-day binge drinking that define the show. Yet despite how retro Don, Peggy, and the rest of the characters seem in their behavior, the insight they provide is oddly applicable to modern day social media marketing. Here’s some Sterling Cooper branded advice I recommend that you follow. Continue reading

15 Animals Who Dominate the Internet Kingdom

By Danielle Eckert

It’s no secret that the animal kingdom is well and alive on the Internet. Browse any one of your social networks and there will be a plethora of cat memes and dog gifs.

Many brands have capitalized on using animals in their ads. The Budweiser Clydesdales have been a staple for Anheuser-Busch since 1933; more recently, the brand introduced Labrador puppies, because: puppies. Or maybe you are more interested in cats? My personal favorite has to be the Cravendales #catswiththumbs campaign. Or take the Wonderful Pistachios use of an actual Internet famous cat, Keyboard cat (R.I.P. you talented little dude). Certain brands are built around, and well known for, their animals (the Geico Gecko, Tony the Tiger, and the Aflac Duck, to name a few). Brands use animals in their advertising not only because they are cute, but to tie that association to their brand to make it more recognizable.

Below is a ranking of the 15 most popular animals that have graced the Internet in recent years.

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The Steps to Creating Successful Real Time Content [Free Printout]

By Amanda DiAntonio & Thomas Zukowski

From awards shows to major sporting events, ‘tis the season for very big, very “social” events. Today, more than half of Twitter users follow six or more brands. Creating real time content during major events provides brands an amazing opportunity to gain exposure and engage with timeliness. Use the checklist below to help make sure you cover all of the bases when you join the conversation under “real time pressure.” Continue reading

5 Startups Every Brand Should Have On Their Radar

By Tiffany Hopkins

Do you have social media campaign fatigue? Symptoms usually include waking up in cold sweats at the thought of doing yet another sweepstakes, pin-to-win, or other semi-generic campaign. Fear not; cool new platforms, products and apps are launching  every day and are here to cure your mundane campaign woes. Keep reading to learn about five of the hottest ones–before your competitors do. Continue reading

The Newspaper is Dead – Long Live the Newspaper

By Ben Lieblich

If anybody needed a reminder that old media channels are giving way to new ones, Amazon founder Jeff Bezos provided it recently when he purchased the Washington Post for a mere $250 million – about 1% of his net worth, and less than 0.2% of Amazon’s stock value.

Bezos has announced that he doesn’t yet know what he will do with the paper.  But there are four things we do know: Continue reading

Reddit. Set. Go

By Shari Donk 

Facebook. Twitter. Instagram. Pinterest. Youtube. LinkedIn. What do all these social networks have in common? They are all flooded with brands–brands that are posting multiple times a day, trying to expand their reach and break through the clutter of countless status updates, pictures, and job promotions. Where can your brand can go that not many other brands are taking advantage of? Reddit.

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How @Sosh Is Changing The Way People Share New Things

By Shari Donk

Last week, one of my Likeable co-workers messaged me on Facebook with what looked like a generic, spammy message to sign up for some random website. I clicked the link and, to my surprise, I actually loved what appeared on my screen. Sōsh is a site made to change the way people explore, discover, and share new things to do in their city. I thought, “What a great concept! It’s like Pinterest for activities.” I joined immediately and my co-worker thanked me; my sign-up was his ticket to a free t- shirt.

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The Buzz About Buzzfeed Content Marketing

By Gabrielle Richter

Appropriately titled Buzzfeed.com is quite an effective social platform for creating and spreading buzz.  A launching pad for hilarious gifs, pop culture references, and human-interest pieces, the multimedia platform is a breeding ground for content marketing.  Brands have capitalized on the carte blanche style of Buzzfeed to generate creative, non-branded, shareable content.  Brands can stimulate optimal buzz while simultaneously maintaining their integrity with the use of these Buzzfeed marketing strategies.

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3 Things Your Brand Can Learn From Grumpy Cat

By Cara Friedman

SXSW is notorious for giving us the “next big thing” in the social media/digital space. Some of our favorite startups and social networks launched right on the ground at SXSW. However, this year people are talking less about the cool new network or company and more about their favorite meme, grumpy cat. What’s so special about this cat? Can we really learn something from a cat with the stink eye? Yes, I think we can. Here are three takeaways from grumpy cat that you can use for your brand: Continue reading