By Gabrielle Richter Appropriately titled Buzzfeed.com is quite an effective social platform for creating and spreading buzz. A launching pad for hilarious gifs, pop culture references, and human-interest pieces, the multimedia platform is a breeding ground for content marketing. Brands have capitalized on the carte blanche style of Buzzfeed to generate creative, non-branded, shareable content. Brands [...]
By Cara Friedman SXSW is notorious for giving us the “next big thing” in the social media/digital space. Some of our favorite startups and social networks launched right on the ground at SXSW. However, this year people are talking less about the cool new network or company and more about their favorite meme, grumpy cat. [...]
By Alexandra Ostrow You’re a smart, savvy marketer with a killer brand and a large fan following. And yet, the engagement on your page is far from ideal. It’s unfortunate, but it happens. The truth is: your fans are just not that into you. Here’s why.
By Alexandra Ostrow With the rise of social media in the marketing mix, brands and marketers alike have learned several important lessons: There’s no better or faster way to reach your consumers Creating authentic, human conversations is the most impactful thing a brand can do to acquire new fans and drive current consumer loyalty due [...]
By Michele Weisman Although the Baltimore Ravens technically won Superbowl XLVII, the social winner was real-time content marketing. Despite the extensive planning and high price tag (four million dollars) for a Super Bowl commercial, arguably the best content during the big game last night wasn’t on TV — it was on Twitter. During the third quarter of the Super Bowl, [...]
By Serena Goldberg Last week, Twitter rolled out a new video-sharing app called Vine that allows users to capture and share six-second looping videos. Currently, the app is only available to iPhone users. Already in the top free apps in the App Store, Vine is quickly gaining popularity.
By Alexandra Ostrow Your sneakers are built for support and speed? Yes. Your clothing promises all-season protection? Yes. So you’re all set; your brand is guaranteed widespread consumer attention and the word-of-mouth (WOM) endorsement of your current customers, right? Not quite. In a crowded space where brands are constantly competing for customers’ attention, how do [...]
By Alex Spignesi The first week of September in New York City: the air feels cooler, tourists retreat, Starbucks releases pumpkin spice, and my most favorite, Mercedes Benz Fashion Week. For 8 days Lincoln Center is home to fashion industry heavy hitters as they gather to watch presentations by the most acclaimed designers for the [...]
By Amy Kattan It’s official. I’m going to be glued to my couch this fall. Since I work in social media, it’s no surprise that my eyes hardly ever leave my computer screen: I am flooded with hundreds of posts, tweets, pins, etc. day in and day out. With the amount of time I spend [...]
By Kelsey Brooks Backplane, the highly anticipated celebrity-based social networking platform, launched this weekend with Lady Gaga’s “Little Monsters.” It’s already getting quite the buzz from TechCrunch, The New York Times, and the Huffington Post. But here are our three reasons why Backplane is an exciting new platform, and why you should keep your eye [...]