By Tiffany Hopkins Do you have social media campaign fatigue? Symptoms usually include waking up in cold sweats at the thought of doing yet another sweepstakes, pin-to-win, or other semi-generic campaign. Fear not; cool new platforms, products and apps are launching every day and are here to cure your mundane campaign woes. Keep reading to learn [...]
By Ben Lieblich If anybody needed a reminder that old media channels are giving way to new ones, Amazon founder Jeff Bezos provided it recently when he purchased the Washington Post for a mere $250 million – about 1% of his net worth, and less than 0.2% of Amazon’s stock value. Bezos has announced that [...]
By Shari Donk Facebook. Twitter. Instagram. Pinterest. Youtube. LinkedIn. What do all these social networks have in common? They are all flooded with brands–brands that are posting multiple times a day, trying to expand their reach and break through the clutter of countless status updates, pictures, and job promotions. Where can your brand can go [...]
By Shari Donk Last week, one of my Likeable co-workers messaged me on Facebook with what looked like a generic, spammy message to sign up for some random website. I clicked the link and, to my surprise, I actually loved what appeared on my screen. Sōsh is a site made to change the way people [...]
By Gabrielle Richter Appropriately titled Buzzfeed.com is quite an effective social platform for creating and spreading buzz. A launching pad for hilarious gifs, pop culture references, and human-interest pieces, the multimedia platform is a breeding ground for content marketing. Brands have capitalized on the carte blanche style of Buzzfeed to generate creative, non-branded, shareable content. Brands [...]
By Cara Friedman SXSW is notorious for giving us the “next big thing” in the social media/digital space. Some of our favorite startups and social networks launched right on the ground at SXSW. However, this year people are talking less about the cool new network or company and more about their favorite meme, grumpy cat. [...]
By Alexandra Ostrow You’re a smart, savvy marketer with a killer brand and a large fan following. And yet, the engagement on your page is far from ideal. It’s unfortunate, but it happens. The truth is: your fans are just not that into you. Here’s why.
By Alexandra Ostrow With the rise of social media in the marketing mix, brands and marketers alike have learned several important lessons: There’s no better or faster way to reach your consumers Creating authentic, human conversations is the most impactful thing a brand can do to acquire new fans and drive current consumer loyalty due [...]
By Michele Weisman Although the Baltimore Ravens technically won Superbowl XLVII, the social winner was real-time content marketing. Despite the extensive planning and high price tag (four million dollars) for a Super Bowl commercial, arguably the best content during the big game last night wasn’t on TV — it was on Twitter. During the third quarter of the Super Bowl, [...]
By Serena Goldberg Last week, Twitter rolled out a new video-sharing app called Vine that allows users to capture and share six-second looping videos. Currently, the app is only available to iPhone users. Already in the top free apps in the App Store, Vine is quickly gaining popularity.