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Category Archives: Buzzworthy

How Brands Can Communicate Through Emojis

By Danielle Eckert

The word emoji literally means means “picture” (e) + “character” (moji). We all know emojis as being random characters and food images that we use to communicate with our friends.  Recently, brands have started to use them as well. Today we see them in our Gmail inbox, on Twitter, in our Facebook feeds, in Snapchat images, tattooed on peoples bodies, on backpacks…needless to say they are everywhere.

Emojis are a simple way of communicating to customers through a series of images describing an emotion. Brands like Budweiser, Oreo, and even PETA have been using emojis in their daily content. With Twitter now allowing emojis to be viewed on mobile and desktop, brands are capitalizing on them, and they are doing it well. Check out Emoji Tracker to see which emojis are trending on Twitter to further reach your customers.

To see a few popular emojis and expressions/emotions you can use them for, look below!

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How To Determine If Your Brand Should Join In

By Rachel Hadley

To post, or not to post, that is the question –

Brands are often criticized for participating in current events, especially with the rise of marketing these efforts through social media. With September 11 just a few weeks away, we find ourselves debating what to do on our social channels. Continue reading

4 Marketing Buzzwords That Need to Stop

By Angela Kuo

Whether you’re at an industry event, a team meeting, or a college course, there’s a good chance you’re being inundated with confusing jargon that’s used so much, you’ve started to wonder if people actually know what the words mean. We wish we could erase them from our (and everyone’s) vocabulary, but they’re here to stay. Of course, that doesn’t mean we can’t complain about them! Continue reading

3 Ways Brands Can Take Selfies

By Keith Murray

But first…LET ME TAKE A SELFIE.

If you search #selfie on Instagram, you will find over 100 million pictures. It’s safe to say that this trend is all the rage. But how can a brand use this trend to connect with their communities more? There are three ways brands can take selfies.  Continue reading

5 Mad Men Quotes That Perfectly Apply To Social Media Today

By John Kultgen

AMC via imdb.com

AMC via imdb.com

Mad Men returns this month, and Season 7 will likely feature the frequent sexist comments and work-day binge drinking that define the show. Yet despite how retro Don, Peggy, and the rest of the characters seem in their behavior, the insight they provide is oddly applicable to modern day social media marketing. Here’s some Sterling Cooper branded advice I recommend that you follow. Continue reading

15 Animals Who Dominate the Internet Kingdom

By Danielle Eckert

It’s no secret that the animal kingdom is well and alive on the Internet. Browse any one of your social networks and there will be a plethora of cat memes and dog gifs.

Many brands have capitalized on using animals in their ads. The Budweiser Clydesdales have been a staple for Anheuser-Busch since 1933; more recently, the brand introduced Labrador puppies, because: puppies. Or maybe you are more interested in cats? My personal favorite has to be the Cravendales #catswiththumbs campaign. Or take the Wonderful Pistachios use of an actual Internet famous cat, Keyboard cat (R.I.P. you talented little dude). Certain brands are built around, and well known for, their animals (the Geico Gecko, Tony the Tiger, and the Aflac Duck, to name a few). Brands use animals in their advertising not only because they are cute, but to tie that association to their brand to make it more recognizable.

Below is a ranking of the 15 most popular animals that have graced the Internet in recent years.

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The Steps to Creating Successful Real Time Content [Free Printout]

By Amanda DiAntonio & Thomas Zukowski

From awards shows to major sporting events, ‘tis the season for very big, very “social” events. Today, more than half of Twitter users follow six or more brands. Creating real time content during major events provides brands an amazing opportunity to gain exposure and engage with timeliness. Use the checklist below to help make sure you cover all of the bases when you join the conversation under “real time pressure.” Continue reading

5 Startups Every Brand Should Have On Their Radar

By Tiffany Hopkins

Do you have social media campaign fatigue? Symptoms usually include waking up in cold sweats at the thought of doing yet another sweepstakes, pin-to-win, or other semi-generic campaign. Fear not; cool new platforms, products and apps are launching  every day and are here to cure your mundane campaign woes. Keep reading to learn about five of the hottest ones–before your competitors do. Continue reading

The Newspaper is Dead – Long Live the Newspaper

By Ben Lieblich

If anybody needed a reminder that old media channels are giving way to new ones, Amazon founder Jeff Bezos provided it recently when he purchased the Washington Post for a mere $250 million – about 1% of his net worth, and less than 0.2% of Amazon’s stock value.

Bezos has announced that he doesn’t yet know what he will do with the paper.  But there are four things we do know: Continue reading

Reddit. Set. Go

By Shari Donk 

Facebook. Twitter. Instagram. Pinterest. Youtube. LinkedIn. What do all these social networks have in common? They are all flooded with brands–brands that are posting multiple times a day, trying to expand their reach and break through the clutter of countless status updates, pictures, and job promotions. Where can your brand can go that not many other brands are taking advantage of? Reddit.

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