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Why You’re Wasting Your Time On Social

by on 9:00 AM in Brand Management, Community Management, Content, marketing, Productivity, Project Management, social media, social networking, Strategy

By Alexandra Ostrow There are now a multitude of different social networking platforms on which one can choose to market themselves. For many, this translates to: “There are now a multitude of different social networking platforms on which I should be marketing myself.” Not so. In fact, should you choose to establish a presence on [...]

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Don’t Be Afraid To Go Silent on Social Media

by on 10:00 AM in Blog, Community Management, Engagement

By Andi Barton Contrary to popular belief, there are in fact times when you can–and should–pause your community management. The daily expectations from your fans set high standards in terms of response management and customer service. However, there are times when it is better to remain silent, times when controversy is present or events are unfolding [...]

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The Secret to Your Next Successful Social Media Campaign

by on 1:55 PM in Blog, Community Management

By Tiffany Hopkins If you build it they will come, right? If only it were that easy… The recipe for a successful social media campaign calls for a variety of ingredients. However, one key element is often overlooked, leaving marketers left to wonder why a great campaign delivered lackluster results. The reason may be as simple [...]

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Why Your Fans Are Just Not That Into You

by on 12:46 PM in Big Brands, Blog, Brand Management, Buzzworthy, Community Management, Content, Engagement, Facebook, influence, Instagram, marketing, social media, twitter

By Alexandra Ostrow You’re a smart, savvy marketer with a killer brand and a large fan following. And yet, the engagement on your page is far from ideal. It’s unfortunate, but it happens. The truth is: your fans are just not that into you. Here’s why.

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5 Brilliant Ways to Staff for Community Management

by on 9:00 AM in Blog, Community Management

By Carrie Kerpen We hear it all the time– brands need to respond. According to a recent Socialbakers study, companies currently respond to 50% of questions asked across social media, with 75% of questions anticipated to be answered in 2013. But how can brands’ staff appropriately be able to manage the increasing level of conversation across the [...]

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Humanizing Your Brand on Social Media: the Do’s and Don’ts

by on 12:57 PM in Blog, Community Management, Content

By Andi Barton As you build your social media networks, the need to stay connected to your communities is more important than ever. Sure, you can continue to increase your post frequency and targeting, but building relationships with your fans goes far beyond just  reaching them directly. Engagement is equally, if not more, important. Social media [...]

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5 Things Every Community Manager Must Have (that’s not in their job description)

by on 8:00 AM in Blog, Community Management

By Mallorie Rosenbluth Today marks a very special day in the world of social media. As the fourth Monday of January gets into full swing, we celebrate a day devoted to some of the hardest working people in the industry – community managers. This job barely existed 5 years ago, and now, we have an [...]

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3 Ways to Use Your Social Community for 2013 Business Resolutions

by on 9:00 AM in Blog, Community Management, social media

By Carrie Tylawsky  It’s the New Year, and we all know what that means – a clean slate. Clean books, clean calendar (hopefully), and, most of all, the perfect opportunity to turn over a new leaf. This can be significantly harder for a full company vs. one person, but there are still changes that can [...]

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2013: Year of the Community Manager

by on 10:57 AM in Blog, Community Management, Engagement, social media

By Rindaanne Riccio In previous years, we have seen some major slip ups in Social Media. It seems like we have seen it all before: a rude tweet sent out or a Facebook status not meant to be posted. No matter how bad the situation seems to be, we can all agree on one thing; careless [...]

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So You Want To Boost Your Twitter Community?

by on 2:54 PM in Community Management, twitter

By Kelsey Ohman Are you sick of hearing about influencers on Twitter?  I sure am.  Nearly every article and third-party tool suggests influencers – those with a large following and ‘expertise’ in a certain field – can help to give your brand’s Twitter handle exposure.  While this isn’t wrong, it’s not as simple as 1,2,3.  [...]

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