By Casey Danton Welcome to the internet. We’ve got tons of cat videos, memes, and oh, rude people too. Trolls, scammers, spammers, or just plain jerks, however you choose to describe them, you’ve come into contact with at least one in your online lifetime– and it’s the worst. What makes people behave brashly online? Why [...]
By Charlie Balk Every brand has a story, and being on social media is all about telling people that story. That being said, it’s called “social” media for a reason. Don’t just broadcast your story; start a conversation.
By Corey Smock “Much speech is one thing, well-timed speech is another.” It’s safe to say that Sophocles wasn’t referring to Twitter when he first wrote this phrase, but little did he know how relevant it would be to us today.
By Ricky DeMaio Valentine’s Day is almost here! I hope you’ve filled out your store bought cards and hand crafted construction paper hearts in preparation. But if you’re more focused on improving your brand’s online community, then read on.
By Charlie Balk Many major brands are making a major mistake when it comes to community management: they’re not doing it. According to one study of 100 top global brands, 54% don’t reply to people on Twitter. Why don’t they? Because it requires a lot of effort, planning, training, and logistics to set up [...]
By Shannon Maguire David Bowie’s hit “Changes” (you know, “Ch-ch-ch-changes”) should be Facebook’s theme song. After all, it seems that with each day comes another mysterious algorithm change that leaves us scrambling. Sure, you could constantly throw money at every piece of content to make it perform better, but should you really have to pay for fans [...]
By James Reichert Happy Community Manager Appreciation Day! Today marks the 4th year of this holiday celebrating the individuals who serve as the voice, tone, and heart of their online communities. No day as a Community Manager is ever the same, as we are constantly in the trenches of various brand pages, battling platform issues and [...]
By Charlie Balk As Facebook continues to manipulate its algorithm, unpaid reach will continue to plummet and social media managers will need to do everything they can to combat the trend. The most direct solution is improving your content. But a lot can be done to create a community where people actually want to comment, [...]
By Shannon Maguire Each day, we spend anywhere from two to four hours on social media networks and 65% of that time is spent on mobile. As social media marketers, we have to step back and look at, not only these facts, but our own consumption when crafting campaigns to build a user-friendly and brand-friendly [...]
By Charlie Balk With literally hundreds of various apps, tools, and widgets to assist you in your social media journey, how do you pick which one is right for you? First, begin by identifying your needs and establishing your budget, then start exploring your options. Don’t get tricked by flash and frills, and realize that [...]