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3 Ways Social Stalking Can Benefit Your Brand

By Shannon Maguire Facebook creeping, Twitter stalking, Instagram spying: Whatever you call it, we all do it and we do it frequently (the average American spends nearly 16 minutes of every hour on social media sites). When we put our lives on the Internet for all to see, we are saying we want to be seen, [...]

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5 Keys to Social Engagement (As Told by Gifs)

By Shannon Maguire In social media, we are constantly trying to understand and engage with our fans.  We create images and develop witty copy in the hopes that the community will like, comment, share, RT, double tap, etc., but our job as social media managers doesn’t stop there. We need to give fans a reason to [...]

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Why You’re Wasting Your Time On Social

By Alexandra Ostrow There are now a multitude of different social networking platforms on which one can choose to market themselves. For many, this translates to: “There are now a multitude of different social networking platforms on which I should be marketing myself.” Not so. In fact, should you choose to establish a presence on [...]

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Don’t Be Afraid To Go Silent on Social Media

By Andi Barton Contrary to popular belief, there are in fact times when you can–and should–pause your community management. The daily expectations from your fans set high standards in terms of response management and customer service. However, there are times when it is better to remain silent, times when controversy is present or events are unfolding [...]

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The Secret to Your Next Successful Social Media Campaign

By Tiffany Hopkins If you build it they will come, right? If only it were that easy… The recipe for a successful social media campaign calls for a variety of ingredients. However, one key element is often overlooked, leaving marketers left to wonder why a great campaign delivered lackluster results. The reason may be as simple [...]

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Why Your Fans Are Just Not That Into You

By Alexandra Ostrow You’re a smart, savvy marketer with a killer brand and a large fan following. And yet, the engagement on your page is far from ideal. It’s unfortunate, but it happens. The truth is: your fans are just not that into you. Here’s why.

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5 Brilliant Ways to Staff for Community Management

By Carrie Kerpen We hear it all the time– brands need to respond. According to a recent Socialbakers study, companies currently respond to 50% of questions asked across social media, with 75% of questions anticipated to be answered in 2013. But how can brands’ staff appropriately be able to manage the increasing level of conversation across the [...]

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Humanizing Your Brand on Social Media: the Do’s and Don’ts

By Andi Barton As you build your social media networks, the need to stay connected to your communities is more important than ever. Sure, you can continue to increase your post frequency and targeting, but building relationships with your fans goes far beyond just  reaching them directly. Engagement is equally, if not more, important. Social media [...]

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5 Things Every Community Manager Must Have (that’s not in their job description)

By Mallorie Rosenbluth Today marks a very special day in the world of social media. As the fourth Monday of January gets into full swing, we celebrate a day devoted to some of the hardest working people in the industry – community managers. This job barely existed 5 years ago, and now, we have an [...]

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3 Ways to Use Your Social Community for 2013 Business Resolutions

By Carrie Tylawsky  It’s the New Year, and we all know what that means – a clean slate. Clean books, clean calendar (hopefully), and, most of all, the perfect opportunity to turn over a new leaf. This can be significantly harder for a full company vs. one person, but there are still changes that can [...]

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