By Barry Hott When writing content for a Facebook page, it’s hard to remember that users aren’t on Facebook to read your Facebook posts. They’re there to see their friends’ photos and activities and, if you’re lucky, they won’t be frustrated when they see your page’s content. So how do you get users to engage with [...]
Archive | Content RSS feed for this section
New York Fashion Week Hot Trend Alert – Social Media!
By Tiffany Hopkins It’s New York Fashion Week and although most of us won’t get the chance to hit the tents and attend the shows in person, brands are bringing the glitz and glam of the runway to consumers via social media. Whether live streaming their fashion show, tapping into social influencers to build brand awareness [...]
Feeding the Content Machine: 3 Ways To Generate Original and Interesting Content
By Carrie Kerpen Whenever I talk to a new client, their biggest fear is finding someone in their organization (or ours!) to “sit on social media all day and talk to people.” I usually tell them that this is by far the EASIEST part of social media. It’s literally like putting someone in the center [...]
