By Roly Gonzalez What could a show that started in 1984 and ended in 1992 possibly tells us about social media? The answer to that question: a LOT.
By Kelly Byrd This is part two of a two part content series. Part one: “Guide: 4 Things You Should Avoid Using In Social Content“ We’ve talked about what you should avoid doing. Now, what should you focus on?
By Sam Sudakoff How does a brand connect with customers in a friendly way rather than come off as a huge, faceless company? Social media creates key opportunities for the humanization of your brand, like in the way you tag photos, share office culture moments online, and how you encourage your communities to engage in [...]
By Kelly Byrd This is part one of a two part content series. There have been a lot of posts thus far in 2014 about social media content strategy. Should you include cats or other animals? To live tweet or not to live tweet? How should Facebook content vary from Twitter content? And so on. [...]
By Charlie Balk Every brand has a story, and being on social media is all about telling people that story. That being said, it’s called “social” media for a reason. Don’t just broadcast your story; start a conversation.
Online, consumers are more likely to engage with pictures than any other media. Why does this matter?
By Theresa Braun RT this if you’ve seen a brand use a call-to-action on social media in the past week. “Like” this if you found it desperate. Yes, calls-to-action have become routine, perhaps even formulaic. And yet, we see brands continue to use them. Why? Because they work.
By Amanda DiAntonio Determining what content works for your brand on Twitter may seem like a guessing game at times, but as many brands have already discovered, finding the right content is like striking (social) gold. Since Twitter users are 3 times more likely to follow brands than Facebook users, developing a successful content strategy (or [...]
By Mallorie Rosenbluth Have you heard? Facebook significantly changed its algorithm several times in the last few months. Beginning last August, brands across the platform saw reach suffer tremendously. (In case you need a refresher, think about reach the way traditional media measures impressions; it’s just Facebook’s way of counting how many eyeballs are seeing your [...]