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Category Archives: Content

What the 2014 World Series Teams Can Teach Us About Social Media

By Noah Jarosh

This year, the Kansas City Royals and San Francisco Giants are competing in what has been one of the best World Series contests that baseball has seen in recent years. Both teams have had fantastic seasons and feature their own particular set of key traits that have them seeking a championship. The success the two squads have seen can also teach us how to succeed in social media.

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Where Should I Post My Content? [INFOGRAPHIC]

By Danielle Eckert

How many times per day do you ask: “Where should I post this?” Because your content defines our social media personality,  you have to think carefully about what we post on each network. In this simple, quirky infographic, we help you decide where you should post your content.

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7 Simple Tips for Writing Better Headlines

By Theresa Braun

Start using your headline.

The title is the powerful bait that hooks a reader–and it can certainly make or break your article. In fact, according to Copyblogger, eight out of 10 people read this post’s headline, but only two out of the 10 will actually read the rest of the post.

So to those of you who stuck around: Here are seven simple tips for writing better headlines. Continue reading

How To: Create Your Content Calendar Like a Pro [*NEW* Free Template]

By Amanda DiAntonio

This post is an update to the original Likeable Blog post: How To: Plan Your Content Calendar Like a Pro.

As most marketers know, the concept of time on social media is entirely different than the time by which we live our lives. With that said, it is important to provide readers with an update to a previous Likeable Media blog post centered on one of the most important aspects of a social media strategy: creating a content calendar. Here are some steps for creating your calendar and important factors to consider — don’t forget to check out the free template. Happy writing! Continue reading

It’s Like That: 6 Social Media Lessons from Mariah

By Roly Gonzalez

With over 200 million albums sold, 18 #1 Billboard Hot 100 hits (the most of any solo artist in history including 17 that she co-wrote), and a career that spans nearly 25 years, Mariah Carey is unquestionably a very successful musician. As a singer and a songwriter, she has been a strong player in the music industry for decades. What does this have to do with social media? Everything!

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What You Should Know About Real-Time Content

By Kelly Byrd

No matter your industry or target audience(s), it is likely that you (and/or your clients) are seeking to share more “real-time” content on social media.

In 2014 alone, there have been several platform changes affecting real-time marketing strategies.

Here is what you should know about real-time content. Continue reading

3 Ways to Find Content Inspiration

By Amanda DiAntonio


Each month, we are presented with the task of creating new content for brands that we work with. The keyword here being new. The reason I stress this word is because too often brands reuse images and copy that their communities have already seen.  According to the Custom Content Council, “90% of consumers find custom content useful and 78% believe that organizations providing custom content are interested in building good relationships with them.”  If you find yourself struggling to come up with new ideas, here are three simple ways to find some content inspiration. Continue reading

Why Brands Should Use GIFs

By Angela Kuo

When the long-awaited news that Twitter now supports animated GIFs broke, not only did meme-savvy internet users rejoice by tweeting their all-time favorite GIFs, but many brands jumped into the celebration as well. Continue reading

5 Grammar Rules You Can Break on Social Media

By Theresa Braun


While it’s certainly important to use proper grammar (or risk hurting your brand’s online reputation), there are always exceptions to every rule. When writing for social media, you have some added flexibility. In fact, in certain cases, it’s even advisable to ignore the grammar handbook–as long as you do so with a purpose. Social media is a conversation; to be conversational, you need to loosen up your writing.

In short: Sometimes you have to be wrong to be right.

Here are five grammar rules you can–and should–break in your content on social media.

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3 Things All Agencies Should Ask Their Brands

By Mike Mitchell

An agency attempts to court a brand: “May we have this dance?” If the brand accepts, both parties might then become nervous about stepping on each other’s toes. Here are some key questions all agencies should ask their brands at the starts of their relationships, to ensure they get off on the right foot. Continue reading