By Barry Hott When writing content for a Facebook page, it’s hard to remember that users aren’t on Facebook to read your Facebook posts. They’re there to see their friends’ photos and activities and, if you’re lucky, they won’t be frustrated when they see your page’s content. So how do you get users to engage with [...]
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How I Got @JCrew to Start Tweeting Again
By Barry Hott It’s extremely rare to catch me not wearing something from J. Crew. Pants. Socks. Shirt. Underwear. Hat. Man-bag. Jacket. Tie. Shoes. J. Crew everything. Anytime. Anywhere. I love it. In fact, my obsession with J. Crew might even surpass my unreasonable addiction to Instagram. As a big fan and huge proponent of social media, I [...]
The Key to Success on Facebook in 2013: Engagement
By Barry Hott Nobody wants to read all of your Facebook updates. Facebook knows that all of your posts aren’t gold, so when you post on your Facebook page, you reach between 1% and 20% of your fans organically. As users continue to like more pages, they cause the pages to compete more in Facebook’s [...]
