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Category Archives: Engagement

#RE2PECT: A Lesson In Virality

By Dylan O’Shea

By now, I am sure you have seen the RE2PECT video that Nike’s Jordan brand made as a tribute to Derek Jeter.


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How Brands Can Communicate Through Emojis

By Danielle Eckert

The word emoji literally means means “picture” (e) + “character” (moji). We all know emojis as being random characters and food images that we use to communicate with our friends.  Recently, brands have started to use them as well. Today we see them in our Gmail inbox, on Twitter, in our Facebook feeds, in Snapchat images, tattooed on peoples bodies, on backpacks…needless to say they are everywhere.

Emojis are a simple way of communicating to customers through a series of images describing an emotion. Brands like Budweiser, Oreo, and even PETA have been using emojis in their daily content. With Twitter now allowing emojis to be viewed on mobile and desktop, brands are capitalizing on them, and they are doing it well. Check out Emoji Tracker to see which emojis are trending on Twitter to further reach your customers.

To see a few popular emojis and expressions/emotions you can use them for, look below!

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Pinterest Messaging Guide for Brands

By James Reichert

Earlier this month, Pinterest announced its new messaging feature as an “easier way to have a good old fashioned conversation.” At its roots, social media is all about having conversations — you just need to ensure that you are talking with people, not at them. Similar to Twitter’s direct message feature, with Pinterest’s new feature, the brand and user need to be mutual followers in order to have the ability to communicate directly. Once there is a mutual following, this feature opens a wide array of possibilities for facilitating a direct connection with a fan or follower. Below are some great ways brands could use Pinterest messaging to their advantage by adding it to their outreach strategies.

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How To: Network When You’re Bad At Networking

By Carrie Tylawsky

One of the best possible ways to grow in your career is through networking. People make things happen; if I like you, I’ll want to make something good happen for you. It sounds like a win-win situation. However, for some people (like myself), the thought of networking makes them groan internally while reverting painfully back to the middle school levels of insecurity and self-consciousness. So what’s the best way to overcome this surge of terror whenever you’re heading to a cocktail party? You already know the typical tricks (memorize a list of questions, minimize the overwhelming factor by focusing on one part of the room). But I have a few tricks to add to that list that I’ve found reduce a lot of the anxiety and allow me to just enjoy the chance to get to know new people.

Here are a few tips for how to network — when you’re bad at networking. Continue reading

3 Ways To Use Social Media At Your Events

By Nicole Grossberg

Let’s face it: everyone is busy.  We all have jobs, obligations, families–and it’s tough to balance everything.  As marketers, when we invite consumers to attend an event promoting a product or service, we are gaining valuable face-time–so don’t waste it!  95% of consumer respondents said that participating in a recent event made them more inclined to purchase the products promoted, and 70% of consumers leave events and experiences with a more positive opinion of the brand, company, or product being showcased.  Those are some astounding numbers!

Here are three ways to engage consumers using social media at your next event.    Continue reading

3 Tips for Engagement During Live Events

By Andrew Minucci

As New York City dreams of marching the Stanley Cup down Broadway for the first time in twenty years, the conversation surrounding live events is no longer limited to living rooms and bar stoolsfans are increasingly taking to social media and the “second screen” to connect with live content. Continue reading

3 Ways to Create Killer Content

By Mike Mitchell

Besides their perennial “Where do babies come from?” query, children are always asking, “How does online content go from ideation to publication?” Gotta love kids – so predictable.

While there is no set of hard-and-fast rules to decisively answer this, I do recommend the following guidelines for creating killer, engaging content.

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The Content Like Cycle [INFOGRAPHIC]

By Emily Taing

As social media continues to grow in almost every market, one study states that in 2013, as many as 77% of Fortune 500 companies are active on Twitter  and 70% are engaging on Facebook. A company’s social media efforts are key to driving authentic interactions with an audience. The infographic below explains the “Content Like Cycle” and shares best practices to ensure that your content is fully optimized for digital.

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Know Your Fan, Grow Your Brand!

By Roly Gonzalez

A brand often reaches a point where its fans/followers start interacting after a new social media account has launched. Fans might even provide a lighthearted joke or two, attempting to introduce a bit of levity and humanity into the conversation. As a someone who manages the brand’s page, you can:

A)     Delete the jokes. You’re not having ANY fun on this page, EVER!

B)      Chuckle to yourself and go work on the report you have due in 5 minutes.

C)      Acknowledge the joke and make sure to create a genuine moment of entertainment on your page.

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14 Social Media Design Tips for 2014

By Emily Taing

In the ever-changing world of social media, visual elements are one of the most powerful ways to grab a viewer’s attention. According to Trend Reports, between 65 and 85 percent of people describe themselves as visual learners. SocialClinch compiled an infographic stating that Facebook photo posts get almost 40 percent more interactions than standard text posts.

Are you ready to start maximizing your social media design efforts? With these 14 social media design tips for 2014, you can create images that accomplish your goal and attract your audience.

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