The word emoji literally means means “picture” (e) + “character” (moji). We all know emojis as being random characters and food images that we use to communicate with our friends. Recently, brands have started to use them as well. Today we see them in our Gmail inbox, on Twitter, in our Facebook feeds, in Snapchat images, tattooed on peoples bodies, on backpacks…needless to say they are everywhere.
Emojis are a simple way of communicating to customers through a series of images describing an emotion. Brands like Budweiser, Oreo, and even PETA have been using emojis in their daily content. With Twitter now allowing emojis to be viewed on mobile and desktop, brands are capitalizing on them, and they are doing it well. Check out Emoji Tracker to see which emojis are trending on Twitter to further reach your customers.
To see a few popular emojis and expressions/emotions you can use them for, look below!
Earlier this month, Pinterest announced its new messaging feature as an “easier way to have a good old fashioned conversation.” At its roots, social media is all about having conversations — you just need to ensure that you are talking with people, not at them. Similar to Twitter’s direct message feature, with Pinterest’s new feature, the brand and user need to be mutual followers in order to have the ability to communicate directly. Once there is a mutual following, this feature opens a wide array of possibilities for facilitating a direct connection with a fan or follower. Below are some great ways brands could use Pinterest messaging to their advantage by adding it to their outreach strategies.
One of the best possible ways to grow in your career is through networking. People make things happen; if I like you, I’ll want to make something good happen for you. It sounds like a win-win situation. However, for some people (like myself), the thought of networking makes them groan internally while reverting painfully back to the middle school levels of insecurity and self-consciousness. So what’s the best way to overcome this surge of terror whenever you’re heading to a cocktail party? You already know the typical tricks (memorize a list of questions, minimize the overwhelming factor by focusing on one part of the room). But I have a few tricks to add to that list that I’ve found reduce a lot of the anxiety and allow me to just enjoy the chance to get to know new people.
Here are a few tips for how to network — when you’re bad at networking. Continue reading →
Let’s face it: everyone is busy. We all have jobs, obligations, families–and it’s tough to balance everything. As marketers, when we invite consumers to attend an event promoting a product or service, we are gaining valuable face-time–so don’t waste it! 95% of consumer respondents said that participating in a recent event made them more inclined to purchase the products promoted, and 70% of consumers leave events and experiences with a more positive opinion of the brand, company, or product being showcased. Those are some astounding numbers!
Here are three ways to engage consumers using social media at your next event. Continue reading →
As New York City dreams of marching the Stanley Cup down Broadway for the first time in twenty years, the conversation surrounding live events is no longer limited to living rooms and bar stools— fans are increasingly taking to social media and the “second screen” to connect with live content. Continue reading →
As social media continues to grow in almost every market, one study states that in 2013, as many as 77% of Fortune 500 companies are active on Twitter and 70% are engaging on Facebook. A company’s social media efforts are key to driving authentic interactions with an audience. The infographic below explains the “Content Like Cycle” and shares best practices to ensure that your content is fully optimized for digital.
A brand often reaches a point where its fans/followers start interacting after a new social media account has launched. Fans might even provide a lighthearted joke or two, attempting to introduce a bit of levity and humanity into the conversation. As a someone who manages the brand’s page, you can:
A) Delete the jokes. You’re not having ANY fun on this page, EVER!
B) Chuckle to yourself and go work on the report you have due in 5 minutes.
C) Acknowledge the joke and make sure to create a genuine moment of entertainment on your page.