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How Sports Teams Are Capitalizing on Social Media

By Dylan O’Shea I am an avid Sports fan who proudly keeps up with news surrounding the best teams (in my opinion, at least).  And I find that the best way for me to do this is through the use of social media. Social media gives the latest breaking news, as well as exclusive looks [...]

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3 Ways To Add Short Form Video In Your Content Mix

By Ike Brooker Vine. Vine. Vine. No, Vine isn’t the reason why you need short form video content in your strategy, but it does prove that the time has come for video to begin taking its place at the front of a content strategy. Sure, it’s limited, but limits can foster creativity, limits and legos. [...]

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How to Be a Social Media Showstopper

By Amanda DiAntonio Everyone seeks entertainment in some form or another. It is defined as the action of providing or being provided with amusement or enjoyment and in many ways social media is a form of entertainment. In the entertainment industry, ideas live and die based on the people watching and listening, so it would [...]

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Why Entertainment Loves Social Media

By Frank Emanuele Many in the entertainment industry fear the Internet because they don’t understand it. In 2011, those who backed SOPA made it clear that they would rather alienate an entire segment of their target audience and accuse them of criminal activity instead of harnessing their passion and turning them into brand ambassadors. But [...]

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All The Cool Kids Are Doing It! Are You?!

By Rindaanne Riccio There used to be a time when people would get up, get ready for their day, go to work or school, come home, relax, catch their favorite shows and do it all over again the next day. We still do those things, but now, thanks to Social Media, we are tweeting, Facebooking, and [...]

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4 Reasons Why Social Media Will Make Me a TV Junkie This Fall

By Amy Kattan It’s official. I’m going to be glued to my couch this fall. Since I work in social media, it’s no surprise that my eyes hardly ever leave my computer screen: I am flooded with hundreds of posts, tweets, pins, etc. day in and day out. With the amount of time I spend [...]

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The #Oscars Go Social!

By Frank Emanuele One of the most time-honored traditions of social media is the live-tweeting of live events by viewers. Who doesn’t love a little snark to go with their entertainment? This year’s Academy Awards drew some masterful tweets from names both big and small. Let’s take a look at some of the most brilliant [...]

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