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Category Archives: Entertainment

How Brands Can Communicate Through Emojis

By Danielle Eckert

The word emoji literally means means “picture” (e) + “character” (moji). We all know emojis as being random characters and food images that we use to communicate with our friends.  Recently, brands have started to use them as well. Today we see them in our Gmail inbox, on Twitter, in our Facebook feeds, in Snapchat images, tattooed on peoples bodies, on backpacks…needless to say they are everywhere.

Emojis are a simple way of communicating to customers through a series of images describing an emotion. Brands like Budweiser, Oreo, and even PETA have been using emojis in their daily content. With Twitter now allowing emojis to be viewed on mobile and desktop, brands are capitalizing on them, and they are doing it well. Check out Emoji Tracker to see which emojis are trending on Twitter to further reach your customers.

To see a few popular emojis and expressions/emotions you can use them for, look below!

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4 Social Media Lessons Athletes Can Teach Brands

By Noah Jarosh

Athletes love expressing themselves via social media and fans love having platforms on which they can follow their idols. Some of these athletes have become incredibly skilled at using social media — good enough that they could actually teach brands a thing or two (or four). Here are four famous athletes who can teach brands about using social media.

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Why Wearable Technology Matters in 2014

 

By Dylan O’Shea

Over the past few years, wearable technology has been becoming more and more prevalent in our daily lives.  What was once just a cool idea is now a vastly growing and readily available form of technology.  Continue reading

How Sports Teams Are Capitalizing on Social Media

By Dylan O’Shea

I am an avid Sports fan who proudly keeps up with news surrounding the best teams (in my opinion, at least).  And I find that the best way for me to do this is through the use of social media.

Social media gives the latest breaking news, as well as exclusive looks into the industry. I even find rare deals on tickets and apparel.  Did you know that on the popular ticket site “Crowd Seats,” 1 in 3 orders comes directly from social media?  I myself have purchased numerous tickets from friends looking to get rid of them on social media.

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3 Ways To Add Short Form Video In Your Content Mix

By Ike Brooker

Vine.

Vine.

Vine.

No, Vine isn’t the reason why you need short form video content in your strategy, but it does prove that the time has come for video to begin taking its place at the front of a content strategy. Sure, it’s limited, but limits can foster creativity, limits and legos.

There are a number of ways in which your brand can benefit from short form video content. Here are 3 ways: Continue reading

How to Be a Social Media Showstopper

By Amanda DiAntonio

Everyone seeks entertainment in some form or another. It is defined as the action of providing or being provided with amusement or enjoyment and in many ways social media is a form of entertainment. In the entertainment industry, ideas live and die based on the people watching and listening, so it would make sense for the industry to go directly to these people. This is where social media takes center stage. The right social media campaign has the power to boost ratings, sell tickets, and reach more fans on a personal level than ever before. From artists to companies, if you’re in the entertainment industry and you’re not on social, this may be your final act. Continue reading

Why Entertainment Loves Social Media

By Frank Emanuele

Many in the entertainment industry fear the Internet because they don’t understand it. In 2011, those who backed SOPA made it clear that they would rather alienate an entire segment of their target audience and accuse them of criminal activity instead of harnessing their passion and turning them into brand ambassadors. But almost from the start, entertainers, studios, and networks that are active on social media and engage with their audiences have seen great success as a result. The numbers don’t lie. Social is becoming more and more a part of the entertainment experience, and those who jump aboard the social media train now will reap the rewards!

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All The Cool Kids Are Doing It! Are You?!

By Rindaanne Riccio

There used to be a time when people would get up, get ready for their day, go to work or school, come home, relax, catch their favorite shows and do it all over again the next day. We still do those things, but now, thanks to Social Media, we are tweeting, Facebooking, and checking in everywhere we go! The world as we know it today is viewed via a Facebook status or updated in 140 characters — or as kids call it these days, everyday life!

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4 Reasons Why Social Media Will Make Me a TV Junkie This Fall

By Amy Kattan

It’s official. I’m going to be glued to my couch this fall.

Since I work in social media, it’s no surprise that my eyes hardly ever leave my computer screen: I am flooded with hundreds of posts, tweets, pins, etc. day in and day out. With the amount of time I spend on social media sites, there’s no way I could miss all the buzz around the Fall 2012 television lineup. It wasn’t until recently I discovered how smart some of these shows’ marketing tactics are. You see, the marketing folks over at major television networks noticed 4 qualities about me, the social media nerd, that they could tap into. Let’s see exactly how they did that: Continue reading

The #Oscars Go Social!

By Frank Emanuele

One of the most time-honored traditions of social media is the live-tweeting of live events by viewers. Who doesn’t love a little snark to go with their entertainment? This year’s Academy Awards drew some masterful tweets from names both big and small. Let’s take a look at some of the most brilliant uses of Twitter to supplement this year’s Oscars!

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