By Amanda DiSilvestro Social media marketing is known as the “fun” marketing, but that doesn’t mean the law doesn’t apply. Oftentimes legal issues with online marketing go unnoticed because it is such a booming industry. People are writing about how to decipher Google analytics and creating a website for the Google algorithm, and there simply [...]
The Legalities of Social Media Marketing for Businesses
by Michele on 8:00 AM in Blog, Ethics, Guest Blogger
13 Ways You Can Change the World in 2013
by alex on 11:17 AM in Blog, Ethics, Healthcare, influence, Non-profit/Government, Social Good, social networking
By Alexandra Ostrow Whether or not you believe in New Year’s Resolutions, the period marking the end of the holiday season and the start of the New Year is a wonderful opportunity to make a commitment to others. Below is an assortment of online avenues by which you can make a significant impact with only [...]
BREAKING: This Might Be False
by barry on 12:32 PM in Blog, Content, Ethics, journalism, Research, twitter
By Barry Hott “BREAKING: Confirmed flooding on NYSE. The trading floor is flooded under more than 3 feet of water” is the tweet that fooled many, including The Weather Channel and CNN into thinking the stock market floor was flooded. It was not. There are plenty of articles about how someone caused panic by posting fake [...]
The Likeable Podcast 7: Crisis Averted!
by Frank on 7:27 PM in Blog, Brand Management, Ethics, The Likeable Podcast
By Frank Emanuele If you find yourself in the middle of a PR nightmare, how would you handle it? Cara & Frank discuss the best and worst ways to manage a brand crisis, spotlight a brand delighting their fans in a delicious way, and cover all the latest social media news! Check us out on iTunes to [...]
Entenmann’s Social Agency Likeable Says Sorry
by Dave on 10:55 PM in Big Brands, Ethics
By Dave Kerpen Earlier today, a representative from my team tweeted “Who’s #notguilty about eating all the tasty treats they want?!” from the @Entenmanns account, one of Likeable’s clients. The Entenmann’s brand relies on us for our expertise in social media and unfortunately we let them down. We apologized on behalf of the Entenmann’s brand [...]
Should Politicians Throw In The Twitter Towel?
by carrie on 7:06 PM in Ethics
By Carrie Kerpen Oh, #weinergate. Anthony Weiner will live in infamy as the man who showed his “weiner” to the Twitterverse. But to those that are passionate about social media as a vehicle to change the world, he leaves a legacy that is potentially far more long-lasting in social media.
Is There Really No Tweeting in Baseball @MLB?
by Michele on 3:34 PM in Ethics
By Michele Weisman Chicago White Sox manager Ozzie Guillen may need a lot more than 140 characters to explain what’s gone wrong with his baseball team during the opening month of the season. Guillen was suspended for two games and fined for his actions—including tweeting—during Wednesday’s loss to the New York Yankees. Guillen’s 130,000 plus [...]
How to Avoid Tweeting Your Way to Unemployment
by Jenna on 1:50 PM in Buzzworthy, Ethics, social media, twitter
By Jenna Lebel We’ve all heard a story of how a single, careless tweet has jeopardized a current or potential job or career. Maybe you remember the woman who received a job offer from Cisco and tweeted about weighing her “fatty paycheck” against hating the work only to be publicly called out by a Cisco [...]
Can Social Media Save the Children?
by Mallorie on 5:25 PM in Buzzworthy, Ethics, Non-profit/Government
By: Mallorie Rosenbluth Last week, we blogged about Keep A Child Alive’s World AIDS Day campaign in which celebrities performed a digital life sacrifice to raise money for children and families affected with HIV/ AIDS in Africa and India. To date, the campaign has only managed to raise less than $300,000 even with powerhouses like [...]
Social Media Takes On Election Day!
by Cara on 4:39 PM in Ethics, Guest Blogger
This week’s blog comes from Guest Blogger, Dionne Gordon. Dionne tells us about how Social Media is participating in this year’s midterm elections. If you’re into social media, then you know that Election Day 2010 is here! It is imperative to go out and take part in the polling. This year social media networks are [...]


