Category Archives: Ethics

NCAA Recruitment in Ten Seconds or Less

By Keith Murray

Let the madness begin.

Selection Sunday was March 16th, and for all of us basketball junkies that means March Madness is underway–but the real “madness” made headlines a few weeks ago when the NCAA announced the use of Snapchat as a communication tool for recruiting.

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The Power of Gratitude

By Joanne Hague

GRATITUDE: “the quality of being thankful; readiness to show appreciation for and to return kindness” (Oxford Dictionary). At Likeable Media, this word is making more and more of an appearance in our day to day conversations and activities; but what is gratitude? Is it just an emotion or an action? Or is it as sociologist Georg Simmel called it, “the moral memory of mankind?” Continue reading

Social Marketing Etiquette 101: Be Respectful

By Kelly Byrd

I have been sad to see the exploitation of September 11th, a day of remembrance, for social marketing–and so has the rest of the Likeable Media team, especially considering we’re New York-based.

Many digital and social marketers have been tracking these gaffes, and although AT&T’s may be getting the most coverage, there have, unfortunately, been several other brands that have shared distasteful content today. Continue reading

The Legalities of Social Media Marketing for Businesses

By Amanda DiSilvestro

Social media marketing is known as the “fun” marketing, but that doesn’t mean the law doesn’t apply. Oftentimes legal issues with online marketing go unnoticed because it is such a booming industry. People are writing about how to decipher Google analytics and creating a website for the Google algorithm, and there simply isn’t quite as much talk about the negatives that could occur. The truth is that the law is everywhere, and although it may seem a bit blurred when it comes to this new field, it’s not invisible. This then leads to that inevitable question: How can I make sure I’m staying in the lines (and haven’t crossed them already)? Continue reading

13 Ways You Can Change the World in 2013

By Alexandra Ostrow

Whether or not you believe in New Year’s Resolutions, the period marking the end of the holiday season and the start of the New Year is a wonderful opportunity to make a commitment to others. Below is an assortment of online avenues by which you can make a significant impact with only a few minutes of your time. How will you choose to change the world?

We make a living by what we get, but we make a life by what we give. – Winston Churchill

Who It’s For: Those Focused on Bettering Their Local Community
An innovative approach to influencing the business and/or operations of local businesses, CarrotMob.Org believes it’s better to offer businesses a “carrot” rather than force change with a “stick”. Users set up a “CarrotMob”, where they pledge to gather a large enough group to spend a designated amount of money at the establishment and in exchange, the business will make an improvement to their practices, as voted by the mob.

Who It’s For: Anyone and Everyone 
“If you don’t give back, no one will like you.” I choose to share this excerpt, because there is no way I can do justice to this amazing site that takes a humorous approach to philanthropy and charitable giving. Take a look at their website, see how it works, make sure to visit the paper napkin, and let me know what you think. Better yet… start an account and learn by doing!

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BREAKING: This Might Be False

By Barry Hott

This never happened

This never happened

“BREAKING: Confirmed flooding on NYSE. The trading floor is flooded under more than 3 feet of water” is the tweet that fooled many, including The Weather Channel and CNN into thinking the stock market floor was flooded. It was not. There are plenty of articles about how someone caused panic by posting fake “breaking” news, but the truth is that anyone who retweeted his claims is just as guilty. Continue reading

The Likeable Podcast 7: Crisis Averted!

By Frank Emanuele

If you find yourself in the middle of a PR nightmare, how would you handle it? Cara & Frank discuss the best and worst ways to manage a brand crisis, spotlight a brand delighting their fans in a delicious way, and cover all the latest social media news!

Check us out on iTunes to subscribe and get the latest episodes delivered directly every week, or click here to start listening right now! And remember to tweet #LikeablePodcast and join the conversation!

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Entenmann’s Social Agency Likeable Says Sorry

By Dave Kerpen

Earlier today, a representative from my team tweeted “Who’s #notguilty about eating all the tasty treats they want?!” from the @Entenmanns account, one of Likeable’s clients. The Entenmann’s brand relies on us for our expertise in social media and unfortunately we let them down. We apologized on behalf of the Entenmann’s brand right away , however, as the leader of Entenmann’s social media agency, I would like to personally say I’m sorry if the tweet offended anyone. The truth is, our team was leveraging the trending topics and moving so fast they neglected to see what the hashtag was related to. It was obviously insensitive, and on behalf of the entire Likeable team and our client, Entenmann’s, I’m sorry. Please know that I am working on refining our process to ensure that this does not happen again.

While this was clearly a mistake, it’s important to not only say sorry, but to leave the situation better than it was before. To that end, I’ll be increasing the pro-bono work we do for nonprofit organizations in need. As always, I remain available for questions, comments, and your thoughts here and on Twitter.

Update: Here is a statement from Entenmann’s:

“We are saddened and disappointed that an outside agency handling our social media posted a comment on Twitter associating the Entenmann’s brand with the not guilty verdict in the Casey Anthony trial. This Tweet does not reflect the values of our company, our associates or the Entenmann’s brand. We have taken immediate steps to make sure the individuals that created this post will not work on our account again. Additionally, we are taking steps to ensure that future tweets reflect our company’s values. We sincerely apologize for this incident.”

Our contacts:

David Margulies,, 214-368-0909 (o), 214-914-1275 (c)

Shane Sumrow,, 214-3685-0909 (o), 214-930-1139 (c)

Should Politicians Throw In The Twitter Towel?

By Carrie Kerpen

Oh, #weinergate.

Anthony Weiner will live in infamy as the man who showed his “weiner” to the Twitterverse. But to those that are passionate about social media as a vehicle to change the world, he leaves a legacy that is potentially far more long-lasting in social media.

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Is There Really No Tweeting in Baseball @MLB?

By Michele Weisman

Chicago White Sox manager Ozzie Guillen may need a lot more than 140 characters to explain what’s gone wrong with his baseball team during the opening month of the season. Guillen was suspended for two games and fined for his actions—including tweeting—during Wednesday’s loss to the New York Yankees.

Guillen’s 130,000 plus followers may have been enlightened by his tweets, but Major Leauge Baseball (MLB) was not.  Originally fined $50,000, MLB decided to reduce the fine to $20,000. Shortly after being ejected from game, Guillen turned to Twitter to tweet his frustration. Continue reading