Archive | Ethics RSS feed for this section

NCAA Recruitment in Ten Seconds or Less

By Keith Murray Let the madness begin. Selection Sunday was March 16th, and for all of us basketball junkies that means March Madness is underway–but the real “madness” made headlines a few weeks ago when the NCAA announced the use of Snapchat as a communication tool for recruiting.

Read full storyComments { 1 }

The Power of Gratitude

By Joanne Hague GRATITUDE: “the quality of being thankful; readiness to show appreciation for and to return kindness” (Oxford Dictionary). At Likeable Media, this word is making more and more of an appearance in our day to day conversations and activities; but what is gratitude? Is it just an emotion or an action? Or is it [...]

Read full storyComments { 1 }

Social Marketing Etiquette 101: Be Respectful

By Kelly Byrd I have been sad to see the exploitation of September 11th, a day of remembrance, for social marketing–and so has the rest of the Likeable Media team, especially considering we’re New York-based. Many digital and social marketers have been tracking these gaffes, and although AT&T’s may be getting the most coverage, there [...]

Read full storyComments { 6 }

The Legalities of Social Media Marketing for Businesses

By Amanda DiSilvestro Social media marketing is known as the “fun” marketing, but that doesn’t mean the law doesn’t apply. Oftentimes legal issues with online marketing go unnoticed because it is such a booming industry. People are writing about how to decipher Google analytics and creating a website for the Google algorithm, and there simply [...]

Read full storyComments { 1 }

13 Ways You Can Change the World in 2013

By Alexandra Ostrow Whether or not you believe in New Year’s Resolutions, the period marking the end of the holiday season and the start of the New Year is a wonderful opportunity to make a commitment to others. Below is an assortment of online avenues by which you can make a significant impact with only [...]

Read full storyComments { 0 }

BREAKING: This Might Be False

By Barry Hott “BREAKING: Confirmed flooding on NYSE. The trading floor is flooded under more than 3 feet of water” is the tweet that fooled many, including The Weather Channel and CNN into thinking the stock market floor was flooded. It was not. There are plenty of articles about how someone caused panic by posting fake [...]

Read full storyComments { 4 }

The Likeable Podcast 7: Crisis Averted!

By Frank Emanuele If you find yourself in the middle of a PR nightmare, how would you handle it? Cara & Frank discuss the best and worst ways to manage a brand crisis, spotlight a brand delighting their fans in a delicious way, and cover all the latest social media news! Check us out on iTunes to [...]

Read full storyComments { 1 }

Entenmann’s Social Agency Likeable Says Sorry

By Dave Kerpen Earlier today, a representative from my team tweeted “Who’s #notguilty about eating all the tasty treats they want?!” from the @Entenmanns account, one of Likeable’s clients. The Entenmann’s brand relies on us for our expertise in social media and unfortunately we let them down. We apologized on behalf of the Entenmann’s brand [...]

Read full storyComments { 80 }

Should Politicians Throw In The Twitter Towel?

By Carrie Kerpen Oh, #weinergate. Anthony Weiner will live in infamy as the man who showed his “weiner” to the Twitterverse. But to those that are passionate about social media as a vehicle to change the world, he leaves a legacy that is potentially far more long-lasting in social media.

Read full storyComments { 5 }

Is There Really No Tweeting in Baseball @MLB?

By Michele Weisman Chicago White Sox manager Ozzie Guillen may need a lot more than 140 characters to explain what’s gone wrong with his baseball team during the opening month of the season. Guillen was suspended for two games and fined for his actions—including tweeting—during Wednesday’s loss to the New York Yankees. Guillen’s 130,000 plus [...]

Read full storyComments { 3 }