The Facebook algorithm has significantly changed over the last year. Because of this, it’s now harder to organically reach your fans with content. Obviously, your brand wants its photos and videos to be seen, so promotion through Facebook’s ad platform is necessary. But on what terms? Not every single piece of content deserves to be promoted, yet, the right piece of content (visual, message, etc.) has the potential to go further than promoting every post.
What does targeting look like? What type of ads work best in each segment of the funnel? How do you measure for success? The infographic below will help guide you through the Facebook Ad Funnel.