By Barry Hott When writing content for a Facebook page, it’s hard to remember that users aren’t on Facebook to read your Facebook posts. They’re there to see their friends’ photos and activities and, if you’re lucky, they won’t be frustrated when they see your page’s content. So how do you get users to engage with [...]
By Frank Emanuele Since the launch of Facebook’s mobile advertising offering nearly a year ago, the platform has seen new features and iterations just about every single week. What’s more, mobile ads are enjoying tremendous success; Facebook’s recent Q1 earnings call revealed that ad revenues doubled quarter over quarter. And yet, with such an incredibly powerful [...]
By Ike Brooker The one constant with Facebook is change. In its latest update, Facebook fixed some UI disconnect with the Timeline and brought it in line with the mobile app. This unifies the look and feel, and creates a more branded experience.
By Cassidy Bohan On Tuesday, Facebook announced an update to the Ads Manager that makes it easier for advertisers to track performance against their specific goals and ROI. Advertisers are now able to identify marketing goals for their campaign, whether it be to increase app installs, new fans or interactions, and track the specific user actions that drive [...]
By Ike Brooker After its IPO, Facebook has been faced with the daunting task of establishing additional revenue streams. Some have been interesting and innovative while some, like Facebook Gifts, have failed to gain traction. To determine why Facebook Gifts is stumbling, let’s take a look at whether or not it’s a natural fit with [...]
By Andi Barton In the nature of friendly competition, social networks are always finding ways to mimic competing networks’ features. More and more we are seeing overlap and cross-network similarities. Overall, one features seems to have made the biggest social splash over the years: #hashtags. The presence of hashtags have evolved into one of the most popular [...]
By Cassidy Bohan On Monday, March 25, 2013, Facebook announced a new Reply feature that has been designed to improve conversations on pages. Users will now be able to address each individual user directly below a comment. In addition, comments will be ranked on engagement, ensuring maximum visibility for the conversations that are most relevant [...]
By Barry Hott This month marked the one year anniversary of one of the most powerful marketing tools Facebook has ever offered, but you probably don’t even use. No, not Insights. Not Sponsored Stories. Not Open Graph or Graph Search. Interest Lists. Interest Lists were heralded as a new tool that would allow you to organize [...]
By Carrie Kerpen Okay, it’s likely not the beginning of the end. But it DID cause me to stop and think… There I was, scrolling through my Facebook feed when suddenly, a post appeared. The post was from the page “Rachel Ray drops 37 pounds.” It caught my eye for a few reasons: 1. I [...]
By Alexandra Ostrow You’re a smart, savvy marketer with a killer brand and a large fan following. And yet, the engagement on your page is far from ideal. It’s unfortunate, but it happens. The truth is: your fans are just not that into you. Here’s why.