By Mallorie Rosenbluth Have you heard? Facebook significantly changed its algorithm several times in the last few months. Beginning last August, brands across the platform saw reach suffer tremendously. (In case you need a refresher, think about reach the way traditional media measures impressions; it’s just Facebook’s way of counting how many eyeballs are seeing your [...]
By Kelly Byrd We’ve all heard the major news: Facebook acquired WhatsApp and paid a massive sum. Facebook is becoming a predominantly mobile company, and the amount of money that it spent on WhatsApp shows that it has a strong mobile advertising model. So now we’re wondering: Is this a worthy spend? Why did Facebook think so? And, [...]
By Andi Barton As it celebrated its tenth birthday, Facebook launched Paper, its latest app endeavor. In previous years, we’ve seen the social media powerhouse create standalone apps to complement the mobile app–all more or less falling flat. So the big question on our minds is: Could Paper actually be everything we’ve hoped for (and more) [...]
By Shannon Maguire David Bowie’s hit “Changes” (you know, “Ch-ch-ch-changes”) should be Facebook’s theme song. After all, it seems that with each day comes another mysterious algorithm change that leaves us scrambling. Sure, you could constantly throw money at every piece of content to make it perform better, but should you really have to pay for fans [...]
By James Reichert Happy Community Manager Appreciation Day! Today marks the 4th year of this holiday celebrating the individuals who serve as the voice, tone, and heart of their online communities. No day as a Community Manager is ever the same, as we are constantly in the trenches of various brand pages, battling platform issues and [...]
By Rachel Pannullo It’s been nearly a month since we counted down to midnight and vowed that we would follow through on our 2014 New Year’s resolutions. As someone who works in social media marketing (and loves it), I am constantly connected. This year, like so many others, I resolved that 2014 would be the year [...]
By Tim Bosch A couple weeks ago Facebook announced the sunset of Sponsored Stories on April 9th. However, several targeting changes were announced that slipped under the radar.
By Mallorie Rosenbluth We’ve all seen the reports and articles: Facebook is passe, people are fatigued and fleeing and there’s no way any high school student would be caught dead posting photos at a place where (gasp!) their parents are present. This spells major trouble for brands who have spent the last several years exerting tons of effort [...]
By Tim Bosch From unpublished page posts to custom audiences, 2013 has been a year of dramatic changes for Facebook Marketers. In 2014, concentrate on these 5 things and you’ll be off to a great start!