By Barry Hott When writing content for a Facebook page, it’s hard to remember that users aren’t on Facebook to read your Facebook posts. They’re there to see their friends’ photos and activities and, if you’re lucky, they won’t be frustrated when they see your page’s content. So how do you get users to engage with [...]
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Facebook Mobile Ads For Dummies
By Frank Emanuele Since the launch of Facebook’s mobile advertising offering nearly a year ago, the platform has seen new features and iterations just about every single week. What’s more, mobile ads are enjoying tremendous success; Facebook’s recent Q1 earnings call revealed that ad revenues doubled quarter over quarter. And yet, with such an incredibly powerful [...]
Facebook Gifts: Cool or Creepy?
By Ike Brooker After its IPO, Facebook has been faced with the daunting task of establishing additional revenue streams. Some have been interesting and innovative while some, like Facebook Gifts, have failed to gain traction. To determine why Facebook Gifts is stumbling, let’s take a look at whether or not it’s a natural fit with [...]
Look Out! #Hashtags Are Taking Over the World
By Andi Barton In the nature of friendly competition, social networks are always finding ways to mimic competing networks’ features. More and more we are seeing overlap and cross-network similarities. Overall, one features seems to have made the biggest social splash over the years: #hashtags. The presence of hashtags have evolved into one of the most popular [...]
Facebook Announces Reply Option on Page Posts
By Cassidy Bohan On Monday, March 25, 2013, Facebook announced a new Reply feature that has been designed to improve conversations on pages. Users will now be able to address each individual user directly below a comment. In addition, comments will be ranked on engagement, ensuring maximum visibility for the conversations that are most relevant [...]
The Most Underrated Feature of Facebook
By Barry Hott This month marked the one year anniversary of one of the most powerful marketing tools Facebook has ever offered, but you probably don’t even use. No, not Insights. Not Sponsored Stories. Not Open Graph or Graph Search. Interest Lists. Interest Lists were heralded as a new tool that would allow you to organize [...]
