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3 Reasons Why Facebook Should Still Be The Center Of Your Social Media Strategy

By Tiffany Hopkins Teens aren’t into it because their parents are on it. Marketers are bitter because they’re being forced to spend ad dollars to reach fans. Have you joined the anti-Facebook bandwagon? Before your brand follows Eat24’s lead and bids adieu to the platform, make sure you seriously consider these three reasons why it’s probably [...]

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Marketers Will Make These 3 Facebook Mistakes

By Tim Bosch Recently, Facebook announced that it will begin surfacing posts from pages users don’t like, but that tag pages they do like. My first question: How long until brands start abusing this new power? Historically, marketers have taken similar Facebook updates about the News Feed and completely miss the mark. Here are 3 [...]

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New Streamlined Brand Pages: What’s The Big Deal?

By James Reichert Facebook’s announcement of a new “streamlined look for brand pages” on Monday has left social media marketers scratching their heads. The majority of the comments at the bottom of the Facebook for Business blog are not positive, as many wonder how this new design will impact their pages. However, like all changes to [...]

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Facebook Content: What’s the Point Anymore?

By Mallorie Rosenbluth Have you heard? Facebook significantly changed its algorithm several times in the last few months. Beginning last August, brands across the platform saw reach suffer tremendously. (In case you need a refresher, think about reach the way traditional media measures impressions; it’s just Facebook’s way of counting how many eyeballs are seeing your [...]

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Uncovering the Strategy: What A Facebook Acquisition Means

By Kelly Byrd We’ve all heard the major news: Facebook acquired WhatsApp and paid a massive sum. Facebook is becoming a predominantly mobile company, and the amount of money that it spent on WhatsApp shows that it has a strong mobile advertising model. So now we’re wondering: Is this a worthy spend? Why did Facebook think so? And, [...]

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9 Things From The ’90s That Social Media Replaced

By John Kultgen Teens today don’t have it as tough as we did: Answering machines sometimes didn’t record your message. You had to settle for a celebrity’s autograph because you forgot your camera. Times were hard; yet we still found ways to communicate. While  social media platforms are relatively new, the way people socialize on [...]

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A Marketer’s Wishlist for Paper

By Andi Barton As it celebrated its tenth birthday,  Facebook launched Paper, its latest app endeavor. In previous years, we’ve seen the social media powerhouse create standalone apps to complement the mobile app–all more or less falling flat. So the big question on our minds is: Could Paper actually be everything we’ve hoped for (and more) [...]

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3 Ways to Beat the Facebook Algorithm

By Shannon Maguire David Bowie’s hit “Changes” (you know, “Ch-ch-ch-changes”) should be Facebook’s theme song. After all, it seems that with each day comes another mysterious algorithm change that leaves us scrambling. Sure, you could constantly throw money at every piece of content to make it perform better, but should you really have to pay for fans [...]

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3 Life-Hacks in Honor of Community Manager Appreciation Day

By James Reichert  Happy Community Manager Appreciation Day! Today marks the 4th year of this holiday celebrating the individuals who serve as the voice, tone, and heart of their online communities. No day as a Community Manager is ever the same, as we are constantly in the trenches of various brand pages, battling platform issues and [...]

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Looking To Start a Digital Detox? There’s an App For That.

By Rachel Pannullo It’s been nearly a month since we counted down to midnight and vowed that we would follow through on our 2014 New Year’s resolutions.  As someone who works in social media marketing (and loves it), I am constantly connected. This year, like so many others, I resolved that 2014 would be the year [...]

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