By Roly Gonzalez When promoting a brand, product, or service, marketers tend to gravitate toward using a catchy tagline, slogan, motto, or sentence that sums up its greatness. (As a Marketing professional, I did/do the same thing so I feel your pain.) On Facebook, this involves creating a dazzling image and then embedding text on [...]
By Ramon Thompson Recently, Facebook implemented a limitation on the amount of text that would be allowed on an image in order for it to be used as an ad. Let’s look at a more efficient way of ensuring that our images meet this requirement!
By Tim Bosch Last week Forrester published a surprisingly harsh and ambiguous blog regarding the strength of Facebook as a marketing channel. Forrester implies marketers should abandon Facebook. However, for most of us, this is a terrible idea. This report along with the claim that Facebook is failing marketers is wrong for so many reasons.
By Rachel Hadley People in the social media industry are generally very creative– and sometimes creative people are not particularly analytical. In order to calculate social media ROI, you need to be comfortable with numbers. Likeable provides its clients with a monthly analysis of Facebook data. It ultimately helps us determine the best time, day and format [...]
By Cara Friedman By now, brands have been using Facebook in their social media marketing strategy for years. While the network seems like old hat, it is also filled with untapped potential. Think you know everything there is to know about leveraging Facebook? Here are a few things you might not have known you could [...]
By Shira Dinour Do you often find yourself asking the following questions: When should I use Facebook vs. Twitter? Do I need an Instagram account? What’s Vine? In today’s world, it seems like the social media landscape is constantly changing and becoming increasingly more confusing. How and when you should use social media can become [...]
By Ricky DeMaio From Twitter’s IPO announcement, to the recent iOS7 update, social media professionals have had a lot to chat about lately. To me, the most exciting news was announced exactly one month ago: Facebook changed its promotion guidelines. Up until this time, all Facebook pages were required to use a third-party app in order to [...]
By Shari Donk On Monday, Facebook announced the addition of shared photo albums, where multiple users will be able to upload photos to the same album. With 500 million pictures being shared over the internet every day, it’s no surprise that Facebook wants to capitalize on a user’s innate need to collaborate with photos.
By Kelly Byrd Facebook announced yesterday that holding contests and promotions on Brand Pages will no longer require a third-party application. Their official blog post announcement outlined the changes to Page Terms, which enable brands to administer promotions directly on Page Timelines. In addition to using third-party applications, businesses may now collect contest entries via [...]
By Charlie Balk On Friday August 23, Facebook made more tweaks to the News Feed algorithm with the goal of “Showing More High Quality Content.” Feedback from surveys determined that Facebook users don’t like seeing the same content again and again. (I know, what a surprise, right?) So the social network improved the algorithm to [...]