Have you heard? Facebook significantly changed its algorithm several times in the last few months. Beginning last August, brands across the platform saw reach suffer tremendously. (In case you need a refresher, think about reach the way traditional media measures impressions; it’s just Facebook’s way of counting how many eyeballs are seeing your content.) Essentially, brands began experiencing a huge drop in the number of people who actually saw their postings. The content strategy didn’t change and they weren’t doing anything different. In fact, we did a test on one Likeable client where we took a post that had performed well in the past and re-posted it to the community. We changed nothing and the difference in reach was astounding.