Category Archives: Facebook

Marketers Will Make These 3 Facebook Mistakes

By Tim Bosch

Recently, Facebook announced that it will begin surfacing posts from pages users don’t like, but that tag pages they do like. My first question: How long until brands start abusing this new power? Historically, marketers have taken similar Facebook updates about the News Feed and completely miss the mark. Here are 3 examples: Continue reading

New Streamlined Brand Pages: What’s The Big Deal?

By James Reichert

Facebook’s announcement of a new “streamlined look for brand pages” on Monday has left social media marketers scratching their heads. The majority of the comments at the bottom of the Facebook for Business blog are not positive, as many wonder how this new design will impact their pages. However, like all changes to the platform, marketers need to adjust to these inevitable changes on the fly. Below are questions about some of the new features we do know about and predictions about how they may (or may not) impact brand pages.

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Facebook Content: What’s the Point Anymore?

By Mallorie Rosenbluth

Have you heard? Facebook significantly changed its algorithm several times in the last few months. Beginning last August, brands across the platform saw reach suffer tremendously. (In case you need a refresher, think about reach the way traditional media measures impressions; it’s just Facebook’s way of counting how many eyeballs are seeing your content.) Essentially, brands began experiencing a huge drop in the number of people who actually saw their postings. The content strategy didn’t change and they weren’t doing anything different. In fact, we did a test on one Likeable client where we took a post that had performed well in the past and re-posted it to the community. We changed nothing and the difference in reach was astounding.

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Uncovering the Strategy: What A Facebook Acquisition Means

By Kelly Byrd

We’ve all heard the major news: Facebook acquired WhatsApp and paid a massive sum. Facebook is becoming a predominantly mobile company, and the amount of money that it spent on WhatsApp shows that it has a strong mobile advertising model.

So now we’re wondering: Is this a worthy spend? Why did Facebook think so? And, most of all:

What does it mean when Facebook makes an acquisition –or, better yet, what would it mean if Facebook acquired your company?

We have some ideas.

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9 Things From The ’90s That Social Media Replaced

By John Kultgen

Teens today don’t have it as tough as we did: Answering machines sometimes didn’t record your message. You had to settle for a celebrity’s autograph because you forgot your camera. Times were hard; yet we still found ways to communicate.

While  social media platforms are relatively new, the way people socialize on them have always existed. Coupling that fact with nostalgia, here are 9 things from the  ’90s–that may or may not have deserved to be replaced.

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A Marketer’s Wishlist for Paper

By Andi Barton

As it celebrated its tenth birthday,  Facebook launched Paper, its latest app endeavor. In previous years, we’ve seen the social media powerhouse create standalone apps to complement the mobile app–all more or less falling flat. So the big question on our minds is: Could Paper actually be everything we’ve hoped for (and more) from a Facebook app?

It’s still early to gauge the potential success. From first glance, it is certainly visually appealing. And there is a clear shift in the way content is shared in order to optimize for Paper.  We’ve seen through Facebook algorithm changes in recent months that in order to leverage your content, it is imperative to heavily focus on the visual elements of your content. Even more so with Paper, there is huge potential for catching the eye of your fans and friends. Continue reading

3 Ways to Beat the Facebook Algorithm

By Shannon Maguire

David Bowie’s hit “Changes” (you know, “Ch-ch-ch-changes”) should be Facebook’s theme song. After all, it seems that with each day comes another mysterious algorithm change that leaves us scrambling. Sure, you could constantly throw money at every piece of content to make it perform better, but should you really have to pay for fans (who willingly chose to like your page) to see your posts? I think not. So here a few easy ways to beat that algorithm and boost engagement. Continue reading

3 Life-Hacks in Honor of Community Manager Appreciation Day

By James Reichert 

Happy Community Manager Appreciation Day! Today marks the 4th year of this holiday celebrating the individuals who serve as the voice, tone, and heart of their online communities. No day as a Community Manager is ever the same, as we are constantly in the trenches of various brand pages, battling platform issues and bugs (especially when it comes to a certain platform that starts with “face” and ends with “book”). As a little way to show how much I appreciate my fellow CMs, I’m sharing some tips, tricks, and life-hacks that can come in handy when juggling multiple brand pages.

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Looking To Start a Digital Detox? There’s an App For That.

By Rachel Pannullo

It’s been nearly a month since we counted down to midnight and vowed that we would follow through on our 2014 New Year’s resolutions.  As someone who works in social media marketing (and loves it), I am constantly connected. This year, like so many others, I resolved that 2014 would be the year that I disconnected at times and take back some well-deserved ‘me’ time. Well, I failed. So here I am, on January 23rd, hitting the reset button on my resolution and inviting you to join me on the my quest for (occasional) disconnection.  Below are a few apps, sites, and tips to help you disconnect more in 2014.

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Facebook Ads: Exciting Changes Coming Soon

By Tim Bosch

A couple weeks ago Facebook announced the sunset of Sponsored Stories on April 9th. However, several targeting changes were announced that slipped under the radar. Continue reading