Category Archives: Facebook

9 Things From The ’90s That Social Media Replaced

By John Kultgen

Teens today don’t have it as tough as we did: Answering machines sometimes didn’t record your message. You had to settle for a celebrity’s autograph because you forgot your camera. Times were hard; yet we still found ways to communicate.

While  social media platforms are relatively new, the way people socialize on them have always existed. Coupling that fact with nostalgia, here are 9 things from the  ’90s–that may or may not have deserved to be replaced.

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A Marketer’s Wishlist for Paper

By Andi Barton

As it celebrated its tenth birthday,  Facebook launched Paper, its latest app endeavor. In previous years, we’ve seen the social media powerhouse create standalone apps to complement the mobile app–all more or less falling flat. So the big question on our minds is: Could Paper actually be everything we’ve hoped for (and more) from a Facebook app?

It’s still early to gauge the potential success. From first glance, it is certainly visually appealing. And there is a clear shift in the way content is shared in order to optimize for Paper.  We’ve seen through Facebook algorithm changes in recent months that in order to leverage your content, it is imperative to heavily focus on the visual elements of your content. Even more so with Paper, there is huge potential for catching the eye of your fans and friends. Continue reading

3 Ways to Beat the Facebook Algorithm

By Shannon Maguire

David Bowie’s hit “Changes” (you know, “Ch-ch-ch-changes”) should be Facebook’s theme song. After all, it seems that with each day comes another mysterious algorithm change that leaves us scrambling. Sure, you could constantly throw money at every piece of content to make it perform better, but should you really have to pay for fans (who willingly chose to like your page) to see your posts? I think not. So here a few easy ways to beat that algorithm and boost engagement. Continue reading

3 Life-Hacks in Honor of Community Manager Appreciation Day

By James Reichert 

Happy Community Manager Appreciation Day! Today marks the 4th year of this holiday celebrating the individuals who serve as the voice, tone, and heart of their online communities. No day as a Community Manager is ever the same, as we are constantly in the trenches of various brand pages, battling platform issues and bugs (especially when it comes to a certain platform that starts with “face” and ends with “book”). As a little way to show how much I appreciate my fellow CMs, I’m sharing some tips, tricks, and life-hacks that can come in handy when juggling multiple brand pages.

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Looking To Start a Digital Detox? There’s an App For That.

By Rachel Pannullo

It’s been nearly a month since we counted down to midnight and vowed that we would follow through on our 2014 New Year’s resolutions.  As someone who works in social media marketing (and loves it), I am constantly connected. This year, like so many others, I resolved that 2014 would be the year that I disconnected at times and take back some well-deserved ‘me’ time. Well, I failed. So here I am, on January 23rd, hitting the reset button on my resolution and inviting you to join me on the my quest for (occasional) disconnection.  Below are a few apps, sites, and tips to help you disconnect more in 2014.

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Facebook Ads: Exciting Changes Coming Soon

By Tim Bosch

A couple weeks ago Facebook announced the sunset of Sponsored Stories on April 9th. However, several targeting changes were announced that slipped under the radar. Continue reading

How Brands Can Combat the Facebook Exodus

By Mallorie Rosenbluth

We’ve all seen the reports and articles: Facebook is passe, people are fatigued and fleeing and there’s no way any high school student would be caught dead posting photos at a place where (gasp!) their parents are present. This spells major trouble for brands who have spent the last several years exerting tons of effort – and dollars – growing an audience and making the network an integral part of their marketing strategy. What can they do to combat this mass exodus? Here are a few ideas: Continue reading

5 Facebook Marketing Resolutions To Make In 2014

By Tim Bosch

From unpublished page posts to custom audiences, 2013 has been a year of dramatic changes for Facebook Marketers. In 2014, concentrate on these 5 things and you’ll be off to a great start!
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3 Ways Social Ad Platforms Are Improving Their Product for 2014

By Cassidy Bohan

As marketers are finding it more difficult to reach their audience on social news feeds, there has been plenty of conversation about the value of social ads. Some brands are frustrated with the fact that social media marketing is no longer free,  but others have taken the steps to realize that social media success is driven through organic and paid strategies. While social platforms are adjusting their algorithms to cater to users’ needs, they are also providing more value to marketers than before.

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4 Ways to Reengage Your Bored Facebook Following

By John Bonini

The savviest of Facebook marketers all have one very important thing in common.

It’s not strategic. It’s certainly not tactical. Most of all, it’s not serendipitous.

The best Facebook marketers all do one thing remarkably well; they act like humans. They understand why people are using the platform, and more importantly, they create native content aligned with those motives to drive engagement. Continue reading