By Tim Bosch Facebook’s new ads reporting tool is a game changer. It’s easy to use and much more powerful at delivering actionable insights than the old reports tool. Facebook already has the best ad targeting platform around, but adding this much needed update to its reporting capabilities gives the platform an extra leg up. [...]
By Tim Bosch Graph Search isn’t getting nearly enough attention from marketers. It’s an excellent, underrated tool for learning more about your brand’s audience. This tool has redefined how to best segment and target an audience with Facebook ads.
By Charlie Balk Social networks continue to look and feel more and more alike, “stealing” the best features and components of competitors. So it was no big surprise when Facebook recently released hashtag search capability to its ever-growing list of features. Since most personal pages remain private, there isn’t much room (yet, anyway) for hashtags [...]
By Frank Emanuele Facebook is just rocking the boat in all sorts of ways these past few weeks, isn’t it? Several weeks ago, the social network introduced replies to comments. Finally! Didn’t we all want that about three years ago? Fast-forward to last week. Facebook’s Twitter envy reared its head once again as it introduced hashtags! [...]
By Shannon Maguire #Are #you #ready #for #this? Facebook has officially announced the integration of clickable hashtags in the social network. Over the next few weeks, Facebook will be rolling out this feature to all users. But what does this mean for the future of the platform? Facebook users have long fought the good fight against [...]
By Shannon Maguire In social media, we are constantly trying to understand and engage with our fans. We create images and develop witty copy in the hopes that the community will like, comment, share, RT, double tap, etc., but our job as social media managers doesn’t stop there. We need to give fans a reason to [...]
By Barry Hott When writing content for a Facebook page, it’s hard to remember that users aren’t on Facebook to read your Facebook posts. They’re there to see their friends’ photos and activities and, if you’re lucky, they won’t be frustrated when they see your page’s content. So how do you get users to engage with [...]
By Frank Emanuele Since the launch of Facebook’s mobile advertising offering nearly a year ago, the platform has seen new features and iterations just about every single week. What’s more, mobile ads are enjoying tremendous success; Facebook’s recent Q1 earnings call revealed that ad revenues doubled quarter over quarter. And yet, with such an incredibly powerful [...]
By Ike Brooker The one constant with Facebook is change. In its latest update, Facebook fixed some UI disconnect with the Timeline and brought it in line with the mobile app. This unifies the look and feel, and creates a more branded experience.
By Cassidy Bohan On Tuesday, Facebook announced an update to the Ads Manager that makes it easier for advertisers to track performance against their specific goals and ROI. Advertisers are now able to identify marketing goals for their campaign, whether it be to increase app installs, new fans or interactions, and track the specific user actions that drive [...]