By Carrie Tylawsky This is a tough blog for me to write since I’m actually a big proponent of contests, sweepstakes, and anything that adds fun value to your community online. However, sometimes I see these contests and programs that are just so off-brand that I want to call up their social strategy team that [...]
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Facebook Revamped News Feed To Give Users Personal Newspaper
By Cassidy Bohan Yesterday, Facebook officially announced the platform redesign that will give members more control over the status updates, news stories and other postings that appear in their News Feed. The design is mobile inspired and reduces clutter, thereby increasing the focus on visuals. It will be trickling out over time, so as to give Facebook time [...]
How To: Convert Your Personal Brand Into a Fan Page
By Gibran Saleem In the rapidly growing world of business leaders and rising entrepreneurs there comes a time when a person at the forefront of their of organization begins to consider whether they need their own fan page. If you’ve been paying attention to your own personal account over the last few years you may [...]
Facebook Through The Years [Infographic]
Facebook has come a long way since its Harvard days in 2004. From its humble beginnings as a collegiate connector to the most cost-effective way to market a business, Facebook has changed the world. We’ve seen Facebook grow from an idea to a global connector with over a billion users. As we celebrate Facebook’s birthday, [...]
What Facebook’s New Conversion Tracking Means for Brands
By Serena Goldberg Facebook made an important announcement this week about the launch of a new conversion measurement and optimization system on its platform. This new conversion measurement tracking tool is essentially a way to measure and optimize Facebook ads by showing the website conversions they produce. This is a great tool for direct marketers [...]
