By Cassidy Bohan As marketers are finding it more difficult to reach their audience on social news feeds, there has been plenty of conversation about the value of social ads. Some brands are frustrated with the fact that social media marketing is no longer free, but others have taken the steps to realize that social [...]
By John Bonini The savviest of Facebook marketers all have one very important thing in common. It’s not strategic. It’s certainly not tactical. Most of all, it’s not serendipitous. The best Facebook marketers all do one thing remarkably well; they act like humans. They understand why people are using the platform, and more importantly, they [...]
By Charlie Balk As Facebook continues to manipulate its algorithm, unpaid reach will continue to plummet and social media managers will need to do everything they can to combat the trend. The most direct solution is improving your content. But a lot can be done to create a community where people actually want to comment, [...]
By Rachel Hadley It’s time for marketers to face a somewhat harsh reality: Social media is not free. Facebook is not the enemy. It is a business and a very successful one at that. Last week, Facebook admitted organic reach has slowly been declining for brands. Gone are the days when brands (and even individuals) [...]
By Roly Gonzalez When promoting a brand, product, or service, marketers tend to gravitate toward using a catchy tagline, slogan, motto, or sentence that sums up its greatness. (As a Marketing professional, I did/do the same thing so I feel your pain.) On Facebook, this involves creating a dazzling image and then embedding text on [...]
By Ramon Thompson Recently, Facebook implemented a limitation on the amount of text that would be allowed on an image in order for it to be used as an ad. Let’s look at a more efficient way of ensuring that our images meet this requirement!
By Tim Bosch Last week Forrester published a surprisingly harsh and ambiguous blog regarding the strength of Facebook as a marketing channel. Forrester implies marketers should abandon Facebook. However, for most of us, this is a terrible idea. This report along with the claim that Facebook is failing marketers is wrong for so many reasons.
By Rachel Hadley People in the social media industry are generally very creative– and sometimes creative people are not particularly analytical. In order to calculate social media ROI, you need to be comfortable with numbers. Likeable provides its clients with a monthly analysis of Facebook data. It ultimately helps us determine the best time, day and format [...]
By Cara Friedman By now, brands have been using Facebook in their social media marketing strategy for years. While the network seems like old hat, it is also filled with untapped potential. Think you know everything there is to know about leveraging Facebook? Here are a few things you might not have known you could [...]
By Shira Dinour Do you often find yourself asking the following questions: When should I use Facebook vs. Twitter? Do I need an Instagram account? What’s Vine? In today’s world, it seems like the social media landscape is constantly changing and becoming increasingly more confusing. How and when you should use social media can become [...]