When we look back at the changes Google made in 2013, as well as the start of 2014, we find that many of them come back to link building. We saw a lot of efforts by Google to get link building to be less on the minds of marketers (at least link building for SEO purposes). While some may argue link building is a complete waste of time and others refuse to let this comfortable approach go, the majority of us find ourselves somewhere in between when it comes to how the changes affect SEO. After all, SEO is more than just link building, right?
Consider a few of the new updates we saw that came from Google last year that can lead us to believe that link building for SEO purposes needs to actually be over this time.