Category Archives: Google

What’s Link Building Got to Do With Your Social Strategy?

By Amanda DiSilvestro

When we look back at the changes Google made in 2013, as well as the start of 2014, we find that many of them come back to link building. We saw a lot of efforts by Google to get link building to be less on the minds of marketers (at least link building for SEO purposes). While some may argue link building is a complete waste of time and others refuse to let this comfortable approach go, the majority of us find ourselves somewhere in between when it comes to how the changes affect SEO. After all, SEO is more than just link building, right?

Consider a few of the new updates we saw that came from Google last year that can lead us to believe that link building for SEO purposes needs to actually be over this time.

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9 Things From The ’90s That Social Media Replaced

By John Kultgen

Teens today don’t have it as tough as we did: Answering machines sometimes didn’t record your message. You had to settle for a celebrity’s autograph because you forgot your camera. Times were hard; yet we still found ways to communicate.

While  social media platforms are relatively new, the way people socialize on them have always existed. Coupling that fact with nostalgia, here are 9 things from the  ’90s–that may or may not have deserved to be replaced.

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5 Reasons Brands Should Be Using Google+

By Corey Smock

Google+ is thought to be a sleeping giant: waiting quietly in the shadows of social media, resting peacefully, hoping to one day be woken up by a flurry of users and activity. For a long time that was the case, but now, with its recent rise in functionality and value toward brands, we, the people, are the only ones who appear to be asleep.

A lot of brands have a Google+ page. Very few brands know how to utilize that Google+ page. Google+ is the second most populated social media platform, yet no one knows how it works. The reason is simple: Google virtually forces you to sign up (the phrase “If you can’t beat ‘em, join ‘em” is now: “If they make you join ‘em, join ‘em”).  That being said, the strategy has actually worked. Seemingly overnight, Google+ has discovered the ability to transform a brand’s image and profitability.

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Cheat Sheet: How to Win on Google+ in 2014

By Kelly Byrd


Dare I say it, Google+ is still an underrated network. For all of it’s capabilities, many are still not sure how to capitalize on the platform.

Here’s a short cheat sheet (with some features reminders) for your G+ use in 2014:

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Do The Google + Updates Really Matter?

By Cara Friedman

BIG NEWS! Google made a bunch of significant updates to its properties.  At Wednesday’s announcement, the company shared that it would be making changes to a number of different products including new apps, Google maps, and Gmail. But as social media marketers, the news we were most excited about were those changes being made to Google +. Continue reading

4 Ways Marketers Can Adapt To Evolving Technology

By Jon Igielnik

Technology is only becoming more and more integrated into our everyday lives; staying ahead of the curve is critical.

Google Glass combines many technologies, each of which are game-changers in their own right, including augmented reality, HD video, geo-tagging and NFC (Near Field Communications). Together, these innovations are thrusting us into a world where users will see, report, and consume in new ways. You may find yourself getting caught up in the advancements, but it is your job as a marketer to lead the charge.

Consider these four ways that you can stay ahead of the technological curve. Continue reading

3 Ways To Add Short Form Video In Your Content Mix

By Ike Brooker




No, Vine isn’t the reason why you need short form video content in your strategy, but it does prove that the time has come for video to begin taking its place at the front of a content strategy. Sure, it’s limited, but limits can foster creativity, limits and legos.

There are a number of ways in which your brand can benefit from short form video content. Here are 3 ways: Continue reading

Slow and Steady Wins the Social Race

By Kelsey Ohman

Last week, Dave Kerpen suggested that this may be Google’s year to “excel at social media” in his 3 Surprising Social Media 2013 Predictions.  He explained that Google needs to see success with Google Plus or by acquisition of another big player (Pinterest, Twitter) in order to remain relevant in the social sphere.  However, I don’t think the conversation stops there, as there are additional factors to consider that make his points more compelling.

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How to Feel Lucky(er): Optimizing Your Social Strategy with Google Analytics

By Serena Goldberg

You are generating more and more social media content every day, and if you are smart, are analyzing the resulting data to optimize your efforts. What types of content are generating the most likes and retweets?  What content produces the greatest increase in Facebook fans? The big question remains however: What is the value of all that activity? While reporting number of tweets and retweets are fine measures, you can go further in your measurement analysis and connect your social activity with your website activity using a web analytics tool.  There are many out there but this post will focus on Google Analytics.

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Google+: Now What?

By: Andi Barton

It’s hard to deny the recent lack of conversation regarding Google+ in the social media realm. Between the competing networks, and lack of particularly active users, it seems Google has been trying hard to reignite the buzz for their social network. They’ve been making some recent changes in hopes to revamp their efforts, however is it enough? What needs to happen next?

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