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Do The Google + Updates Really Matter?

By Cara Friedman BIG NEWS! Google made a bunch of significant updates to its properties.  At Wednesday’s announcement, the company shared that it would be making changes to a number of different products including new apps, Google maps, and Gmail. But as social media marketers, the news we were most excited about were those changes [...]

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4 Ways Marketers Can Adapt To Evolving Technology

By Jon Igielnik Technology is only becoming more and more integrated into our everyday lives; staying ahead of the curve is critical. Google Glass combines many technologies, each of which are game-changers in their own right, including augmented reality, HD video, geo-tagging and NFC (Near Field Communications). Together, these innovations are thrusting us into a world [...]

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3 Ways To Add Short Form Video In Your Content Mix

By Ike Brooker Vine. Vine. Vine. No, Vine isn’t the reason why you need short form video content in your strategy, but it does prove that the time has come for video to begin taking its place at the front of a content strategy. Sure, it’s limited, but limits can foster creativity, limits and legos. [...]

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Slow and Steady Wins the Social Race

By Kelsey Ohman Last week, Dave Kerpen suggested that this may be Google’s year to “excel at social media” in his 3 Surprising Social Media 2013 Predictions.  He explained that Google needs to see success with Google Plus or by acquisition of another big player (Pinterest, Twitter) in order to remain relevant in the social [...]

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How to Feel Lucky(er): Optimizing Your Social Strategy with Google Analytics

By Serena Goldberg You are generating more and more social media content every day, and if you are smart, are analyzing the resulting data to optimize your efforts. What types of content are generating the most likes and retweets?  What content produces the greatest increase in Facebook fans? The big question remains however: What is the [...]

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Google+: Now What?

Google+: Now What?

By: Andi Barton It’s hard to deny the recent lack of conversation regarding Google+ in the social media realm. Between the competing networks, and lack of particularly active users, it seems Google has been trying hard to reignite the buzz for their social network. They’ve been making some recent changes in hopes to revamp their [...]

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What Your Brand Should Be Doing on Google+

By Michele Weisman With over 60 million users and billions of items shared everyday, Google+ is making its mark in the social media landscape. Two months ago, Google+ launched pages for businesses, allowing brands to create profiles to connect with customers and fans. More recently, Google+ announced their release of new features including multiple administrators for business pages, notification [...]

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Looking for Something to Do? Follow Your Schemes with Schemer

By Alexandra Spignesi  It’s Friday night, and you’re asking yourself the same tired question, “What should I do?” Of course after perusing social networks, which inevitably ends with Facebook stalking or laughing at your favorite Twitter personality’s tweets, you’re still left with nothing to do. Well, a team of  Google engineers have your answer with their [...]

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Google Plus and Your Brand: Why It’s a Love/Hate Relationship

Google Plus and Your Brand: Why It’s a Love/Hate Relationship

By Megan McMahon So Google Plus is the shiny new toy in the social media toy chest. Any brand that’s a brand is trying to make sense of why it’s the next greatest thing that social media ever invented. Some brands are getting the hang of it, a handful are doing it really well, but [...]

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Improving Your Google+ Page

By Rodney Hazard Have you seen any great examples of Google+ pages? Leave a link in the comments below!

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