Category Archives: Guest Blogger

4 Ways to Reengage Your Bored Facebook Following

By John Bonini

The savviest of Facebook marketers all have one very important thing in common.

It’s not strategic. It’s certainly not tactical. Most of all, it’s not serendipitous.

The best Facebook marketers all do one thing remarkably well; they act like humans. They understand why people are using the platform, and more importantly, they create native content aligned with those motives to drive engagement. Continue reading

The Legalities of Social Media Marketing for Businesses

By Amanda DiSilvestro

Social media marketing is known as the “fun” marketing, but that doesn’t mean the law doesn’t apply. Oftentimes legal issues with online marketing go unnoticed because it is such a booming industry. People are writing about how to decipher Google analytics and creating a website for the Google algorithm, and there simply isn’t quite as much talk about the negatives that could occur. The truth is that the law is everywhere, and although it may seem a bit blurred when it comes to this new field, it’s not invisible. This then leads to that inevitable question: How can I make sure I’m staying in the lines (and haven’t crossed them already)? Continue reading

What Does It Really Mean To Have A “Likeable” Brand?

By Tommy Walker

What does it mean to have a “Likeable” brand?

This idea of likeable has become something of a fascination for me, because the phrase itself is so subjective.

As marketers, the biggest obstacle we have to overcome is this burning need to be likeable to everyone. Shocking to say on Likeable.com I know, but hear me out. Continue reading

Corporate Events – Still Important For Marketing

Please give a Likeable welcome to guest blogger Henry Walker. Henry works with NDL Group, a specialist marketing agency providing a range of marketing services for companies looking to engage more with customers, clients and employees through prize promotions, events and digital and social media.

 

Marketing techniques have become more diverse with modern technology. Does the classic corporate event still have a place in a promotional strategy with so many more affordable methods available?

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What is the Unfollow Protocol When It Comes to Business and Social Media?

Please welcome back guest blogger Amanda DiSilvestro! Amanda is a writer on topics ranging from social media to phone systems and has previously blogged for Likeable on the topic of why social media goes wrong for businesses. She writes for an online resource that gives advice on topics including business credit cards to small businesses and entrepreneurs for the leading business directory, Business.com.

Many people think of social media marketing and they think about growing their followers and friends to help create a huge community of people. The more people following your social media accounts the better for your business—more people are seeing your content, more people have the opportunity to share your content, and you can feel free to mention this number to potential customers or investors interested in your company. As with most aspects of business, growth seems to be the ultimate goal when it comes to social media. Continue reading

Why Businesses Should Heed the Power of Reddit

Please give a  Likeable welcome to guest blogger Rachel Hyun Kim! Rachel is a writer on topics ranging from VoIP phone systems to document scanning. She writes for an online resource that gives advice on topics including merchant services for small business owners and entrepreneurs at Resource Nation

When it comes to social media, the first things that come to many peoples’ minds are the major players, such as Twitter and Facebook. However, there’s another major force that many businesses are not aware of. Reddit.com, a social news website, allows users to submit content and vote on posts. The rank and number of votes determine the popularity of the content, and whether it appears on the first page.

If used carefully, Reddit can play a major role in your marketing or social media strategy. Regardless of whether your business is a startup or a major company, considering where Reddit falls in your social media strategy can be a wise investment.

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Why Having a Presence on Every Social Network Could Flop

Please welcome guest blogger, Amanda DiSilvestro! Amanda is a writer on topics ranging from social media to credit card processing. She writes for an online resource that gives advice on topics including workers compensation insurance to small businesses and entrepreneurs for the leading business directory, Business.com.

As someone who loves free things, especially free things that have to do with business, social networking is extremely appealing. It has been proven successful time and time again, and there are no signs that the phenomenon is going anywhere anytime soon. For this reason, everyone seems to want a piece of the action. The idea of connecting and sharing information is no doubt brilliant, and everyone think they can do it better. Therefore we have a plethora of plethora of social networks to choose from. In fact, nobody really seems to have an exact number of social networks out there. I have read articles who claim there are more than 200, while some get into the hundreds of thousands. Either way, I think the message is pretty clear—social networking works. Continue reading

BrowserStars Galactica

Today’s guest blog is written by buzz builder, Tyler Deng. Tyler compares web browsers and helps us decide which one to use!

For heavy Internet users, the past two months have become your new best friend. The unveiling of updated browsers (Safari, Google Chrome, IE9) and betas (Mozilla, Opera) has led to the inevitable question of: What is the best browser?

To answer this question, you’d have to check out what each one has to offer and what best suits your Internet usage.

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2011: A Social Odyssey

This week’s blog comes from Guest Blogger Carter Elkin-Paris. Carter is a Boston Buzz Builder who discusses niche social networking and the future of social media.

“We lived on farms, then we lived in cities, and now we’re going to live on the Internet!”

If you breathe oxygen and have an Internet connection, odds are you’re on Facebook; it has claimed nearly half of America as users. Who doesn’t like being liked, reconnecting with long lost friends, or getting a good old-fashioned poking? As it moves closer to an IPO, so do sites like LinkedIn, Groupon, and China’s Facebook clone Renren. While social media is everywhere, and some claim it has already reached a point of saturation, it is still in its infancy. So what comes next? Sophistication and specificity. Continue reading

iPhone Nano: The Recession Proof Smart Phone

This week’s guest blog comes from Buzz Builder, Caitlin Mahserjian. Caitlin discusses the rumors behind the infamous iPhone Nano. Is it a myth or a reality?

Although it’s still a rumor, the buzz surrounding the supposed release of the iPhone Nano is unavoidable. Whether you’re using Apple, Android, HTC, Palm or iTouch you probably know the broad capabilities that every smart phone has. An estimated 23.5% of smartphone holders are currently using Android, which means heavy competition for Apple. Could the iPhone Nano be Apple’s response to Android? We’ll see!

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