By Nick Guarracino The Final Frontier It was inevitable. Since the birth of social media, healthcare CMOs have known that they would eventually have to leave the comfort and safety of their rigid, regulated channels and enter the “Wild West” of public networks.
By Andi Barton Today 31% of healthcare organizations have specific social media guidelines in writing. Regulating and controlling the conversation on social media is an ever-growing responsibility as a brand. The potential for employees to publicly generate stories and conversation about your brand is far more likely, and you have a choice: to either be proactive [...]
By Alexandra Ostrow Whether or not you believe in New Year’s Resolutions, the period marking the end of the holiday season and the start of the New Year is a wonderful opportunity to make a commitment to others. Below is an assortment of online avenues by which you can make a significant impact with only [...]
By Megan McMahon As a healthcare provider, it’s hard to deny the fact that having a social media presence is part of the norm these days. Whether you’re a physician, dentist, orthodontist, chiropractor, podiatrist, or any doctor really, it’s just as important to maintain a healthy social media presence as it is to tell your [...]
By Carrie Kerpen Navigating the waters for social media in the healthcare industry is challenging at best, and impossible at worst. To do it well, you need patience (to work through regulatory), determination (to convince skeptics within your organization), and vision (to see the bigger picture of your organizations success in social). Despite the challenges, businesses in [...]
By Becca Bellush I arrived at Likeable with a background in healthcare PR. For a few years, I’ve worked with clients who were a part of giant healthcare companies, but were very hesitant about entering the social media space. Rightfully so, I’d say. These companies are heavily scrutinized by the FDA and other legal entities, [...]