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Category Archives: Healthcare

3 Hospitals Effectively Using LinkedIn

By Andrew Minucci 

Gone are the days where LinkedIn was just a place to find a new job. The network has evolved into the premier social destination for professionals to connect with brands and consume content related to their areas of interest. This metamorphosis is particularly appealing to hospitals and medical centers who can become a trusted voice in a sea of professional users.

Here is a look at three hospitals killing it on LinkedIn:

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Why Health Care Organizations Need To Be On Social Media [VIDEO]

With a generation that is more likely to go online to answer general health questions than ask a doctor, what role does social media play?

Social media has the opportunity to provide a means for better patient and community engagement.  Healthcare organizations cannot afford to take a “wait-and-see” approach–they may soon find themselves playing catch-up with their competitors. Even if you do not currently have an active online presence, your employees and customers are already using social media and may be sharing information about you.

In today’s episode of Carrie’s Corner, I dive into some meaningful statistics to clearly illustrate how social media has impacted the health care industry.

Also, I reveal an exclusive upcoming webinar, “Likeable Health: The Social Media Checkup.”

Likeable Health: Your Social Media Checkup [INFOGRAPHIC]

By Keith Murray

Times have changed from when we were younger. No longer is it the norm to call Mom or drop by your local clinic when you’re not feeling well. Now, more than ever, we’re relying on the Internet for answers.  Continue reading

How To Make Healthcare Social

By Nick Guarracino

The Final Frontier

It was inevitable.

Since the birth of social media, healthcare CMOs have known that they would eventually have to leave the comfort and safety of their rigid, regulated channels and enter the “Wild West” of public networks. Continue reading

4 Reasons Your Healthcare Brand Needs a Social Media Policy

By Andi Barton

Today 31% of healthcare organizations have specific social media guidelines in writing. Regulating and controlling the conversation on social media is an ever-growing responsibility as a brand. The potential for employees to publicly generate stories and conversation about your brand is far more likely, and you have a choice: to either be proactive or reactive. It is your corporate duty to legally set standards on social media. Continue reading

13 Ways You Can Change the World in 2013

By Alexandra Ostrow

Whether or not you believe in New Year’s Resolutions, the period marking the end of the holiday season and the start of the New Year is a wonderful opportunity to make a commitment to others. Below is an assortment of online avenues by which you can make a significant impact with only a few minutes of your time. How will you choose to change the world?

We make a living by what we get, but we make a life by what we give. – Winston Churchill

Who It’s For: Those Focused on Bettering Their Local Community
An innovative approach to influencing the business and/or operations of local businesses, CarrotMob.Org believes it’s better to offer businesses a “carrot” rather than force change with a “stick”. Users set up a “CarrotMob”, where they pledge to gather a large enough group to spend a designated amount of money at the establishment and in exchange, the business will make an improvement to their practices, as voted by the mob.

Who It’s For: Anyone and Everyone 
“If you don’t give back, no one will like you.” I choose to share this excerpt, because there is no way I can do justice to this amazing site that takes a humorous approach to philanthropy and charitable giving. Take a look at their website, see how it works, make sure to visit the paper napkin, and let me know what you think. Better yet… start an account and learn by doing!

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HOW TO: Create a “Healthy” Social Media Presence

By Megan McMahon

As a healthcare provider, it’s hard to deny the fact that having a social media presence is part of the norm these days. Whether you’re a physician, dentist, orthodontist, chiropractor, podiatrist, or any doctor really, it’s just as important to maintain a healthy social media presence as it is to tell your patients to maintain a healthy lifestyle. This not the easiest thing to do when you’re busy with patients all day but social media can really pay off from a marketing and relationship building perspective. Here is a how-to guide of the things to focus on as a healthcare provider trying to maintain a healthy social media presence and keep healthy patients at the same time.

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Top 3 Do’s and Don’ts for Social Media in the Healthcare Industry

By Carrie Kerpen

Navigating the waters for social media in the healthcare industry is challenging at best, and impossible at worst. To do it well, you need patience (to work through regulatory), determination (to convince skeptics within your organization), and vision (to see the bigger picture of your organizations success in social). Despite the challenges, businesses in healthcare stand have immense opportunity to communicate with their patients and impact their bottom lines using social media.

The following are a list of do’s and don’ts for those of you who work at a healthcare company and are struggling with the use of social media for your organization: Continue reading

Can Healthcare and Social Media Mix Successfully?

I arrived at Likeable with a background in healthcare PR. For a few years, I’ve worked with clients who were a part of giant healthcare companies, but were very hesitant about entering the social media space. Rightfully so, I’d say. These companies are heavily scrutinized by the FDA and other legal entities, so entering a world of open conversation would be pretty scary.
However, in my short time at Likeable, I’ve seen it work. Healthcare companies can do social in ways that other brands cannot. And here’s how: