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Category Archives: influence

3 Tips for Working with Bloggers

By Casey Danton

A few years ago, you would never imagine that bloggers could have so much sway, but they have now become the shepherds of online communities. So, how do brands successfully interact with bloggers to further their online presence? What is the proper etiquette when reaching out to an influencer? What are some pet peeves bloggers have? Let me fill you in…

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3 Things To Consider When Choosing The Perfect Influencer

By Tiffany Hopkins

Influencers are a great resource for getting the word out about your brand or campaign and have become increasingly more important to the success of social media marketing initiatives.  However, with literally millions of potential influencers out there, it is important to be extremely savvy when selecting an influencer to partner with your brand.

Here are three things to consider when establishing an influencer partnership: Continue reading

Why Your Fans Are Just Not That Into You

By Alexandra Ostrow

You’re a smart, savvy marketer with a killer brand and a large fan following. And yet, the engagement on your page is far from ideal.

It’s unfortunate, but it happens. The truth is: your fans are just not that into you. Here’s why.

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5 Killer Ways to Manage Your Social Reputation

By Frank Emanuele

A reputation takes years to build, but just seconds to damage irreparably. In today’s evolving social landscape, brands need to be prepared when a crisis arises. Managing your brand’s reputation on social media is more than just developing a friendly voice. It’s a way of shaping the conversation surrounding your brand. What would you do if you found yourself in the middle of a social media fire drill tomorrow? Continue reading

The Power of One: Why Every Customer Matters

By Tiffany Hopkins

Influencers, the people we as social media marketers obsess over in hopes that a Facebook post, tweet, or Instagram photo will ignite sales or drive an influx of new fans to a brand’s social channels, are often identified by their number of fans, followers or Klout score.  What’s often lost in the mix is how powerful one person’s brand experience can be when shared on social media (particularly Facebook) independent of the size of his or her network.

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3 Ways You Should Be Using Influencers, But Probably Aren’t

By Frank Emanuele

In recent years, the emphasis in social and digital marketing has been on paid media. By and large, brands are concerned with determining the budgets necessary to meet their goals and hit their KPIs. In 2013, I predict that we’ll see a shift toward earned media as the more likeable brands continue to look for meaningful and genuine ways to connect with consumers. We saw the beginnings of it in 2011 and 2012 with the rise of Klout, and trends indicate that influencers will be more important than ever in 2013. But are you doing everything you can to leverage the opportunities presented to you by influencers? Let’s take a look and see, shall we?

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13 Ways You Can Change the World in 2013

By Alexandra Ostrow

Whether or not you believe in New Year’s Resolutions, the period marking the end of the holiday season and the start of the New Year is a wonderful opportunity to make a commitment to others. Below is an assortment of online avenues by which you can make a significant impact with only a few minutes of your time. How will you choose to change the world?

We make a living by what we get, but we make a life by what we give. – Winston Churchill

Who It’s For: Those Focused on Bettering Their Local Community
An innovative approach to influencing the business and/or operations of local businesses, CarrotMob.Org believes it’s better to offer businesses a “carrot” rather than force change with a “stick”. Users set up a “CarrotMob”, where they pledge to gather a large enough group to spend a designated amount of money at the establishment and in exchange, the business will make an improvement to their practices, as voted by the mob.

Who It’s For: Anyone and Everyone 
“If you don’t give back, no one will like you.” I choose to share this excerpt, because there is no way I can do justice to this amazing site that takes a humorous approach to philanthropy and charitable giving. Take a look at their website, see how it works, make sure to visit the paper napkin, and let me know what you think. Better yet… start an account and learn by doing!

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Attention #FashionBrands – The Newest Fashion Social Sites Are Here!

By Gabriella Piazza

If you’re a fashion brand and you’re not utilizing social media, you need to take a look at yourself in the mirror and ask, “What is wrong with this picture?” As a 22 year old, working professional in New York City, I turn to social media to stay ahead of the trend. These social sites and apps allow me to create a personal fashion show every morning with friends and followers as my audience.  Social start-ups are being developed with the attempt to capture the attention of the self-proclaimed “Fashionista.” Here are some of the newest social sites Fashion brands should consider. Continue reading

5 Pitfalls to Avoid When Pitching Bloggers

By Tim Bosch

Many people believe pitching bloggers is a waste of energy. After all, you have a less than 1% chance of success. Why should you spend time and resources fighting for your product to get mentioned in relevant blogs?

For one, if you don’t, you will be surrendering a valuable avenue for marketing! Bloggers want to help worthy product launches reach an audience. The hard part is being clever, persistent and dedicated enough to reach bloggers successfully. Here are 5 mistakes to avoid when pitching bloggers: Continue reading

4 Truths About Customer Advocacy

By Jenna Lebel 

I just got back from the Word of Mouth Marketing Association’s annual Womm-U conference. The 3-day event featured prominent figures in the digital and word of mouth space as well as a breadth of topics ranging from content strategies to offline programs and measurement. A major theme throughout the conference was advocacy. Advocacy is a term that gets tossed around a lot and is often misused in the process. As the marketing paradigm shifts from traditional push-based marketing to trust-based marketing, advocacy is critical. It’s an important issue for brands that is largely ignored by many. Your brand likely has dormant advocates just waiting to be activated. But before you can really harness the power of customer advocacy, you need to know these 4 truths. Continue reading