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3 Things To Consider When Choosing The Perfect Influencer

By Tiffany Hopkins Influencers are a great resource for getting the word out about your brand or campaign and have become increasingly more important to the success of social media marketing initiatives.  However, with literally millions of potential influencers out there, it is important to be extremely savvy when selecting an influencer to partner with your [...]

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Why Your Fans Are Just Not That Into You

By Alexandra Ostrow You’re a smart, savvy marketer with a killer brand and a large fan following. And yet, the engagement on your page is far from ideal. It’s unfortunate, but it happens. The truth is: your fans are just not that into you. Here’s why.

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5 Killer Ways to Manage Your Social Reputation

5 Killer Ways to Manage Your Social Reputation

By Frank Emanuele A reputation takes years to build, but just seconds to damage irreparably. In today’s evolving social landscape, brands need to be prepared when a crisis arises. Managing your brand’s reputation on social media is more than just developing a friendly voice. It’s a way of shaping the conversation surrounding your brand. What would [...]

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The Power of One: Why Every Customer Matters

By Tiffany Hopkins Influencers, the people we as social media marketers obsess over in hopes that a Facebook post, tweet, or Instagram photo will ignite sales or drive an influx of new fans to a brand’s social channels, are often identified by their number of fans, followers or Klout score.  What’s often lost in the mix [...]

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3 Ways You Should Be Using Influencers, But Probably Aren’t

3 Ways You Should Be Using Influencers, But Probably Aren’t

By Frank Emanuele In recent years, the emphasis in social and digital marketing has been on paid media. By and large, brands are concerned with determining the budgets necessary to meet their goals and hit their KPIs. In 2013, I predict that we’ll see a shift toward earned media as the more likeable brands continue [...]

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13 Ways You Can Change the World in 2013

By Alexandra Ostrow Whether or not you believe in New Year’s Resolutions, the period marking the end of the holiday season and the start of the New Year is a wonderful opportunity to make a commitment to others. Below is an assortment of online avenues by which you can make a significant impact with only [...]

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Attention #FashionBrands – The Newest Fashion Social Sites Are Here!

By Gabriella Piazza If you’re a fashion brand and you’re not utilizing social media, you need to take a look at yourself in the mirror and ask, “What is wrong with this picture?” As a 22 year old, working professional in New York City, I turn to social media to stay ahead of the trend. [...]

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5 Pitfalls to Avoid When Pitching Bloggers

By Tim Bosch Many people believe pitching bloggers is a waste of energy. After all, you have a less than 1% chance of success. Why should you spend time and resources fighting for your product to get mentioned in relevant blogs? For one, if you don’t, you will be surrendering a valuable avenue for marketing! [...]

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4 Truths About Customer Advocacy

By Jenna Lebel  I just got back from the Word of Mouth Marketing Association’s annual Womm-U conference. The 3-day event featured prominent figures in the digital and word of mouth space as well as a breadth of topics ranging from content strategies to offline programs and measurement. A major theme throughout the conference was advocacy. [...]

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6 Reasons Why Your Measurement Sucks

By Jenna Lebel “We’re not seeing strong results.” I cringe every time I hear a phrase uttered along those lines. Not because I’m concerned about lack of innovation or sound strategy, but because it usually means a lack of proper measurement and showcasing of results. Let’s face it; effective social media measurement is not always [...]

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