By Tiffany Hopkins Influencers are a great resource for getting the word out about your brand or campaign and have become increasingly more important to the success of social media marketing initiatives. However, with literally millions of potential influencers out there, it is important to be extremely savvy when selecting an influencer to partner with your [...]
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5 Killer Ways to Manage Your Social Reputation
By Frank Emanuele A reputation takes years to build, but just seconds to damage irreparably. In today’s evolving social landscape, brands need to be prepared when a crisis arises. Managing your brand’s reputation on social media is more than just developing a friendly voice. It’s a way of shaping the conversation surrounding your brand. What would [...]
3 Ways You Should Be Using Influencers, But Probably Aren’t
By Frank Emanuele In recent years, the emphasis in social and digital marketing has been on paid media. By and large, brands are concerned with determining the budgets necessary to meet their goals and hit their KPIs. In 2013, I predict that we’ll see a shift toward earned media as the more likeable brands continue [...]
Attention #FashionBrands – The Newest Fashion Social Sites Are Here!
By Gabriella Piazza If you’re a fashion brand and you’re not utilizing social media, you need to take a look at yourself in the mirror and ask, “What is wrong with this picture?” As a 22 year old, working professional in New York City, I turn to social media to stay ahead of the trend. [...]
5 Pitfalls to Avoid When Pitching Bloggers
By Tim Bosch Many people believe pitching bloggers is a waste of energy. After all, you have a less than 1% chance of success. Why should you spend time and resources fighting for your product to get mentioned in relevant blogs? For one, if you don’t, you will be surrendering a valuable avenue for marketing! [...]
4 Truths About Customer Advocacy
By Jenna Lebel I just got back from the Word of Mouth Marketing Association’s annual Womm-U conference. The 3-day event featured prominent figures in the digital and word of mouth space as well as a breadth of topics ranging from content strategies to offline programs and measurement. A major theme throughout the conference was advocacy. [...]
