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	<title>Likeable Media - A Social Media and Word of Mouth Marketing Firm &#187; influence</title>
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	<description>social media leveraging word of mouth marketing &#38; advertising firm building community &#38; buzz</description>
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	<copyright>Copyright &#xA9; Likeable Media - A Social Media and Word of Mouth Marketing Firm 2012 </copyright>
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	<itunes:summary>social media leveraging word of mouth marketing &#38; advertising firm building community &#38; buzz</itunes:summary>
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	<itunes:author>Likeable Media - A Social Media and Word of Mouth Marketing Firm</itunes:author>
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		<title>3 Things To Consider When Choosing The Perfect Influencer</title>
		<link>http://www.likeable.com/blog/2013/04/3-things-to-consider-when-choosing-the-perfect-influencer/</link>
		<comments>http://www.likeable.com/blog/2013/04/3-things-to-consider-when-choosing-the-perfect-influencer/#comments</comments>
		<pubDate>Wed, 24 Apr 2013 16:01:37 +0000</pubDate>
		<dc:creator>tiffany</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[influence]]></category>
		<category><![CDATA[Beauty]]></category>
		<category><![CDATA[bloggers]]></category>
		<category><![CDATA[fashion]]></category>
		<category><![CDATA[Ford]]></category>
		<category><![CDATA[influencers]]></category>
		<category><![CDATA[Lancome]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Piperlime]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://www.likeable.com/blog/?p=14385</guid>
		<description><![CDATA[By Tiffany Hopkins Influencers are a great resource for getting the word out about your brand or campaign and have become increasingly more important to the success of social media marketing initiatives.  However, with literally millions of potential influencers out there, it is important to be extremely savvy when selecting an influencer to partner with your [...]]]></description>
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		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Why Your Fans Are Just Not That Into You</title>
		<link>http://www.likeable.com/blog/2013/03/why-your-fans-are-just-not-that-into-you/</link>
		<comments>http://www.likeable.com/blog/2013/03/why-your-fans-are-just-not-that-into-you/#comments</comments>
		<pubDate>Fri, 15 Mar 2013 16:46:26 +0000</pubDate>
		<dc:creator>alex</dc:creator>
				<category><![CDATA[Big Brands]]></category>
		<category><![CDATA[Blog]]></category>
		<category><![CDATA[Brand Management]]></category>
		<category><![CDATA[Buzzworthy]]></category>
		<category><![CDATA[Community Management]]></category>
		<category><![CDATA[Content]]></category>
		<category><![CDATA[Engagement]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[influence]]></category>
		<category><![CDATA[Instagram]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[twitter]]></category>
		<category><![CDATA[community management]]></category>
		<category><![CDATA[content]]></category>
		<category><![CDATA[Content Curation]]></category>
		<category><![CDATA[content marketing]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[facebook pages]]></category>
		<category><![CDATA[facebook posts]]></category>
		<category><![CDATA[Fan Pages]]></category>
		<category><![CDATA[instagram]]></category>
		<category><![CDATA[old spice]]></category>
		<category><![CDATA[posting to facebook]]></category>
		<category><![CDATA[social media marketing]]></category>
		<category><![CDATA[Thompson Hotels]]></category>
		<category><![CDATA[Virgin Mobile Live]]></category>
		<category><![CDATA[word of mouth marketing]]></category>

		<guid isPermaLink="false">http://www.likeable.com/blog/?p=13753</guid>
		<description><![CDATA[By Alexandra Ostrow You&#8217;re a smart, savvy marketer with a killer brand and a large fan following. And yet, the engagement on your page is far from ideal. It&#8217;s unfortunate, but it happens. The truth is: your fans are just not that into you. Here&#8217;s why. 1. Branded Imagery As content marketing becomes a core focus [...]]]></description>
		<wfw:commentRss>http://www.likeable.com/blog/2013/03/why-your-fans-are-just-not-that-into-you/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>5 Killer Ways to Manage Your Social Reputation</title>
		<link>http://www.likeable.com/blog/2013/02/5-killer-ways-to-manage-your-social-reputation/</link>
		<comments>http://www.likeable.com/blog/2013/02/5-killer-ways-to-manage-your-social-reputation/#comments</comments>
		<pubDate>Thu, 28 Feb 2013 15:30:55 +0000</pubDate>
		<dc:creator>Frank</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Brand Management]]></category>
		<category><![CDATA[influence]]></category>
		<category><![CDATA[reputations]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social media crisis]]></category>
		<category><![CDATA[social media management]]></category>

		<guid isPermaLink="false">http://www.likeable.com/blog/?p=13518</guid>
		<description><![CDATA[By Frank Emanuele A reputation takes years to build, but just seconds to damage irreparably. In today&#8217;s evolving social landscape, brands need to be prepared when a crisis arises. Managing your brand&#8217;s reputation on social media is more than just developing a friendly voice. It&#8217;s a way of shaping the conversation surrounding your brand. What would [...]]]></description>
		<wfw:commentRss>http://www.likeable.com/blog/2013/02/5-killer-ways-to-manage-your-social-reputation/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Power of One: Why Every Customer Matters</title>
		<link>http://www.likeable.com/blog/2013/02/the-power-of-one-why-every-customer-matters/</link>
		<comments>http://www.likeable.com/blog/2013/02/the-power-of-one-why-every-customer-matters/#comments</comments>
		<pubDate>Fri, 01 Feb 2013 19:26:13 +0000</pubDate>
		<dc:creator>tiffany</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[influence]]></category>
		<category><![CDATA[community engagement]]></category>
		<category><![CDATA[customer service]]></category>
		<category><![CDATA[engagement]]></category>
		<category><![CDATA[influencer marketing]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://www.likeable.com/blog/?p=13136</guid>
		<description><![CDATA[By Tiffany Hopkins Influencers, the people we as social media marketers obsess over in hopes that a Facebook post, tweet, or Instagram photo will ignite sales or drive an influx of new fans to a brand’s social channels, are often identified by their number of fans, followers or Klout score.  What’s often lost in the mix [...]]]></description>
		<wfw:commentRss>http://www.likeable.com/blog/2013/02/the-power-of-one-why-every-customer-matters/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>3 Ways You Should Be Using Influencers, But Probably Aren&#8217;t</title>
		<link>http://www.likeable.com/blog/2013/01/5-ways-you-should-be-using-influencers-but-probably-arent/</link>
		<comments>http://www.likeable.com/blog/2013/01/5-ways-you-should-be-using-influencers-but-probably-arent/#comments</comments>
		<pubDate>Tue, 15 Jan 2013 15:00:59 +0000</pubDate>
		<dc:creator>Frank</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[influence]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[brands]]></category>
		<category><![CDATA[buzz marketing]]></category>
		<category><![CDATA[content]]></category>
		<category><![CDATA[conversation]]></category>
		<category><![CDATA[earned media]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[facebook ads]]></category>
		<category><![CDATA[influencer marketing]]></category>
		<category><![CDATA[influencers]]></category>
		<category><![CDATA[likeable]]></category>
		<category><![CDATA[marketing funnel]]></category>
		<category><![CDATA[marketing mix]]></category>
		<category><![CDATA[networking]]></category>
		<category><![CDATA[owned media]]></category>
		<category><![CDATA[paid media]]></category>
		<category><![CDATA[small business]]></category>
		<category><![CDATA[social ads]]></category>
		<category><![CDATA[social influence]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[targeted ads]]></category>
		<category><![CDATA[twitter]]></category>
		<category><![CDATA[WOM]]></category>
		<category><![CDATA[womm]]></category>
		<category><![CDATA[word of mouth marketing]]></category>

		<guid isPermaLink="false">http://www.likeable.com/blog/?p=12946</guid>
		<description><![CDATA[By Frank Emanuele In recent years, the emphasis in social and digital marketing has been on paid media. By and large, brands are concerned with determining the budgets necessary to meet their goals and hit their KPIs. In 2013, I predict that we&#8217;ll see a shift toward earned media as the more likeable brands continue [...]]]></description>
		<wfw:commentRss>http://www.likeable.com/blog/2013/01/5-ways-you-should-be-using-influencers-but-probably-arent/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>13 Ways You Can Change the World in 2013</title>
		<link>http://www.likeable.com/blog/2012/12/13-ways-you-can-change-the-world-in-2013/</link>
		<comments>http://www.likeable.com/blog/2012/12/13-ways-you-can-change-the-world-in-2013/#comments</comments>
		<pubDate>Wed, 26 Dec 2012 16:17:20 +0000</pubDate>
		<dc:creator>alex</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Ethics]]></category>
		<category><![CDATA[Healthcare]]></category>
		<category><![CDATA[influence]]></category>
		<category><![CDATA[Non-profit/Government]]></category>
		<category><![CDATA[Social Good]]></category>
		<category><![CDATA[social networking]]></category>
		<category><![CDATA[2013]]></category>
		<category><![CDATA[CarrotMob.org]]></category>
		<category><![CDATA[change]]></category>
		<category><![CDATA[Changemakers]]></category>
		<category><![CDATA[charity]]></category>
		<category><![CDATA[Charity Giving]]></category>
		<category><![CDATA[Crowdrise.com]]></category>
		<category><![CDATA[DonorsChoose.org]]></category>
		<category><![CDATA[DoSomething.org]]></category>
		<category><![CDATA[eBay]]></category>
		<category><![CDATA[GiveWell.org]]></category>
		<category><![CDATA[GlobalVoicesOnline.org]]></category>
		<category><![CDATA[IndieGogo]]></category>
		<category><![CDATA[IndieGogo.com]]></category>
		<category><![CDATA[Kiva]]></category>
		<category><![CDATA[Kiva.org]]></category>
		<category><![CDATA[networking]]></category>
		<category><![CDATA[new year]]></category>
		<category><![CDATA[New Year's]]></category>
		<category><![CDATA[New Year's Resolution]]></category>
		<category><![CDATA[Nonprofit]]></category>
		<category><![CDATA[philanthropy]]></category>
		<category><![CDATA[Social Change]]></category>
		<category><![CDATA[social good]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Sparked.com]]></category>
		<category><![CDATA[technology]]></category>
		<category><![CDATA[Witness.org]]></category>
		<category><![CDATA[youtube]]></category>

		<guid isPermaLink="false">http://www.likeable.com/blog/?p=12742</guid>
		<description><![CDATA[By Alexandra Ostrow Whether or not you believe in New Year&#8217;s Resolutions, the period marking the end of the holiday season and the start of the New Year is a wonderful opportunity to make a commitment to others. Below is an assortment of online avenues by which you can make a significant impact with only [...]]]></description>
		<wfw:commentRss>http://www.likeable.com/blog/2012/12/13-ways-you-can-change-the-world-in-2013/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Attention #FashionBrands – The Newest Fashion Social Sites Are Here!</title>
		<link>http://www.likeable.com/blog/2012/07/attention-fashionbrands-the-newest-fashion-social-sites-are-here/</link>
		<comments>http://www.likeable.com/blog/2012/07/attention-fashionbrands-the-newest-fashion-social-sites-are-here/#comments</comments>
		<pubDate>Thu, 19 Jul 2012 15:51:34 +0000</pubDate>
		<dc:creator>gaby</dc:creator>
				<category><![CDATA[Big Brands]]></category>
		<category><![CDATA[Blog]]></category>
		<category><![CDATA[influence]]></category>
		<category><![CDATA[fashion]]></category>
		<category><![CDATA[fashion brands]]></category>

		<guid isPermaLink="false">http://likeable.colorjarprojects.com/blog/?p=10562</guid>
		<description><![CDATA[By Gabriella Piazza If you&#8217;re a fashion brand and you’re not utilizing social media, you need to take a look at yourself in the mirror and ask, “What is wrong with this picture?” As a 22 year old, working professional in New York City, I turn to social media to stay ahead of the trend. [...]]]></description>
		<wfw:commentRss>http://www.likeable.com/blog/2012/07/attention-fashionbrands-the-newest-fashion-social-sites-are-here/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>5 Pitfalls to Avoid When Pitching Bloggers</title>
		<link>http://www.likeable.com/blog/2012/07/5-pitfalls-to-avoid-when-pitching-bloggers/</link>
		<comments>http://www.likeable.com/blog/2012/07/5-pitfalls-to-avoid-when-pitching-bloggers/#comments</comments>
		<pubDate>Fri, 06 Jul 2012 14:07:57 +0000</pubDate>
		<dc:creator>Tim</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[blogger/brand relationship]]></category>
		<category><![CDATA[influence]]></category>
		<category><![CDATA[blogger]]></category>
		<category><![CDATA[blogger outreach]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[influencers]]></category>
		<category><![CDATA[likeable media]]></category>
		<category><![CDATA[Public Relations]]></category>

		<guid isPermaLink="false">http://likeable.colorjarprojects.com/blog/?p=10271</guid>
		<description><![CDATA[By Tim Bosch Many people believe pitching bloggers is a waste of energy. After all, you have a less than 1% chance of success. Why should you spend time and resources fighting for your product to get mentioned in relevant blogs? For one, if you don’t, you will be surrendering a valuable avenue for marketing! [...]]]></description>
		<wfw:commentRss>http://www.likeable.com/blog/2012/07/5-pitfalls-to-avoid-when-pitching-bloggers/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>4 Truths About Customer Advocacy</title>
		<link>http://www.likeable.com/blog/2012/05/4-truths-about-customer-advocacy/</link>
		<comments>http://www.likeable.com/blog/2012/05/4-truths-about-customer-advocacy/#comments</comments>
		<pubDate>Fri, 11 May 2012 14:53:47 +0000</pubDate>
		<dc:creator>Jenna</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[influence]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[womma]]></category>
		<category><![CDATA[advocacy]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[influencers]]></category>
		<category><![CDATA[word of mouth]]></category>

		<guid isPermaLink="false">http://likeable.colorjarprojects.com/blog/?p=9316</guid>
		<description><![CDATA[By Jenna Lebel  I just got back from the Word of Mouth Marketing Association’s annual Womm-U conference. The 3-day event featured prominent figures in the digital and word of mouth space as well as a breadth of topics ranging from content strategies to offline programs and measurement. A major theme throughout the conference was advocacy. [...]]]></description>
		<wfw:commentRss>http://www.likeable.com/blog/2012/05/4-truths-about-customer-advocacy/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>6 Reasons Why Your Measurement Sucks</title>
		<link>http://www.likeable.com/blog/2012/03/6-reasons-why-your-measurement-sucks/</link>
		<comments>http://www.likeable.com/blog/2012/03/6-reasons-why-your-measurement-sucks/#comments</comments>
		<pubDate>Fri, 30 Mar 2012 15:51:21 +0000</pubDate>
		<dc:creator>Jenna</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Engagement]]></category>
		<category><![CDATA[influence]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Reporting]]></category>
		<category><![CDATA[ROI]]></category>
		<category><![CDATA[Measurement]]></category>
		<category><![CDATA[metrics]]></category>
		<category><![CDATA[reporting]]></category>
		<category><![CDATA[social media results]]></category>
		<category><![CDATA[social media ROI]]></category>

		<guid isPermaLink="false">http://likeable.colorjarprojects.com/blog/?p=8396</guid>
		<description><![CDATA[By Jenna Lebel “We’re not seeing strong results.” I cringe every time I hear a phrase uttered along those lines. Not because I’m concerned about lack of innovation or sound strategy, but because it usually means a lack of proper measurement and showcasing of results. Let’s face it; effective social media measurement is not always [...]]]></description>
		<wfw:commentRss>http://www.likeable.com/blog/2012/03/6-reasons-why-your-measurement-sucks/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
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