Category Archives: influence

6 Reasons Why Your Measurement Sucks

By Jenna Lebel

“We’re not seeing strong results.” I cringe every time I hear a phrase uttered along those lines. Not because I’m concerned about lack of innovation or sound strategy, but because it usually means a lack of proper measurement and showcasing of results. Let’s face it; effective social media measurement is not always easy. There are several things you can measure and so many ways to measure that it becomes a complicated process. I don’t have the winning formula myself, but I am aware of some losing formulas. Here are 6 reasons why your social media measurement sucks. Continue reading

The Perks of Social Influence

By Kate van Geldern

Last week, Gilt Groupe (the luxury flash-sales website) partnered with Klout on a campaign that rewards users with discounts, based on their level of influence. The Klout Perk gives users a percentage off of a Gilt.com purchase equal to each user’s corresponding Klout Score. So, if your Klout score is between 21-40, the user gets 40% off: the discounts deepen as scores increase. Major brand influencers with scores from 81-100, could receive up to 100% off of their Gilt purchase.  Gilt also to selected key influencers from several categories, including fashion, interior design, social media, finance, and parenting, and invited them to curate special sales during the Klout campaign.

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We "Like" Learning!

By Allie Herzog

Please forgive the late-afternoon post folks!  Myself and the rest of the Likeable team have been deep in the trenches at our Likeable Boston office in our second bi-annual Likeable Learning Labs.  What is a Learning Lab you ask?

It’s a comprehensive training to re-enforce our core values (Driven, Passionate, Transparent, Thought Leaders) and to keep our staff primed on the ever-changing world of social media as well as the ever-changing landscape of our growing start up company. Continue reading

We “Like” Learning!

By Allie Herzog

Please forgive the late-afternoon post folks!  Myself and the rest of the Likeable team have been deep in the trenches at our Likeable Boston office in our second bi-annual Likeable Learning Labs.  What is a Learning Lab you ask?

It’s a comprehensive training to re-enforce our core values (Driven, Passionate, Transparent, Thought Leaders) and to keep our staff primed on the ever-changing world of social media as well as the ever-changing landscape of our growing start up company. Continue reading

Why Your Twitter Follower Count Does Matter

By Dave Kerpen, CEO, Likeable

Recently, I’ve seen a lot of talk from social media expert-types and novices alike, arguing that the number of Twitter followers you have or Facebook fans you have doesn’t matter. It’s all about the quality of the followers and how engaged you are with them, they say. While I’d be the 1st person to agree with the importance of building a highly engaged, well-targeted community across social networks, quantity matters too. Continue reading

Klout Doubt?

By Dan Bergeron

Are you having Klout Doubt?  Worried about your Klout score?

So you have a high Klout score, congratulations! Does that mean you’re a celebrity?  No.  So, what does it mean? The idea of having a measurable score showing a degree of social influence is very cool, especially for marketing-minded folks who love numbers and ROI.  While Klout has been around for some time now, in the past few months it has gained much more attention. This attention has then raised many more questions about measuring social influence.

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How to Look Summer Chic Using Social Media

By Dhara Naik

Though summer hasn’t officially started, the warm air is in full swing and it’s time to bring out the summer wardrobe! Long gone are the days of wondering what’s hip and what’s not; social media makes it easy to make sure your wardrobe is right on trend this season.

Here’s your guide to looking effortlessly chic with the help of social media:

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Influential or Intrusive- Is Twitter changing more than just social media?

By Caroline Tylawsky

 

Last night I was casually checking out my Twitter feed when I noticed that a co-worker of mine was tweeting about how the Dallas Mavericks played were going to be a deciding factor in her mood for the rest of the night. All of sudden I was Googling the score and checking out how far along the game was. Then I was simultaneously searching hashtags with #mavs and #heat in them to see what other people were saying about the big game on Twitter. I went from not caring about basketball ever in my life to having five different tabs open to follow up on the game. It was then that it hit me- is Twitter so influential in my life that it’s actually changing what I’m interested in? Continue reading

Why Most Small Businesses Are Failing with Social Media & 5 Tips For Better Success

By Dave Kerpen

Over 600 million people in the world are on Facebook, including over 150 million Americans, or 1 in 2 adults. Twitter just topped 300 million accounts. Small business owners in droves are trying to capitalize on the trends, but few are reaping the benefits. For most local business owners, the temptation is to use social networks to promote their businesses and to broadcast their messages. Continue reading

No More Family Albums: Travel And Vacations On Social Media

By Clay Darrohn

As a child my family visited Disney World more times than I care to remember. Four magical days of  my father doing his best Clark Grizwold impersonation and my mother snapping more photos than the papparazzi at Prince William and Kate’s royal wedding. Even though posing for each photo was excruciating, what was more painful was the family huddle the weekend after we got back . We had Grandparents, Aunts, Uncles, cousins, neighbors, plus anyone who could stand a 2 hr slide show for a free plate of spagehtti and meatballs was in attendance. I couldn’t  understand what the big deal was about these get togethers. I just didn’t get it….
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