Instagram poses a big problem for marketers – it’s too new for many marketers to confidently understand, but it’s too large to ignore. Instagram has gained 200 million active users since its launch in 2010, and an average user spends 257 minutes per month on the app. Yet the majority of Instagram’s users are under 35, making it rare for older CMOs and other professionals to have had personal experience with it. Continue reading →
If you search #selfie on Instagram, you will find over 100 million pictures. It’s safe to say that this trend is all the rage. But how can a brand use this trend to connect with their communities more? There are three ways brands can take selfies. Continue reading →
How does a brand connect with customers in a friendly way rather than come off as a huge, faceless company? Social media creates key opportunities for the humanization of your brand, like in the way you tag photos, share office culture moments online, and how you encourage your communities to engage in conversation. There’s no robot or auto-reply on the other end. There’s also another tactic you should utilize – themed hashtags. Specifically, #tbt or #throwbackthursday.
Throwback Thursday, the process of uploading a nostalgic photo from the past specifically on a Thursday, is one of the most popular Instagram trends. In the last 30 days alone, #tbt was used over 2.3 million times (Brand Bonus: That is a lot of user generated content). So, how can brands get in on the action?
Instagram ads will be coming within the next year, according to the social network. This is exciting news for brands who invest in great Instagram content. Since its start, brands have been restricted to only gaining growth organically through content creation and campaigns. Continue reading →
With over 150 million monthly active users and talks of the introduction of ads within the next year, Instagram is setting up their filter shop and looking to stay. According to Socialbakers, pictures have a higher average Engagement Rate (0.194%) than other post types (0.159%). As you brainstorm how to make an impact on this growing network, remember these 6 things you should not do on Instagram. After all, no one wants to waste their time- or, worse, lose potential fans by committing an unwritten Instagram faux pas.
Vine’s most recent update added new features that have helped this video-sharing network strike back against Instagram. Since this update, Vine has climbed back into the top 10 most downloaded free mobile apps and now sits at #6 today (Instagram currently ranks at #13).
So you’re wondering how to capture your fans’ attention using Vine? Well Vine’s new features open up a wide array of tools for brands to interact with their followers in ways that far surpass the capabilities within Instagram, even with 9 fewer seconds to work with. Continue reading →
Thursday’s Instagram video announcement ignited a great deal of buzz. Initial sentiment varied, but one theme surrounding the conversation was the fate of Vine. Once Instagram incorporated seamless video into its stream, Vine lost its differentiating appeal–and is now facing competition from one of the top social media networks.
So this begs the question: Is there hope for Vine?
Today Instagram introduced a video feature to bring its 130 million active users a new way to share stories. When users launch the photo-sharing app, they will now see a movie camera icon, allowing them to enter video mode.
Instagram’s videos are 15 seconds, more than double Vine’s video length. The network gives its users the option to add 13 custom filters and a cover frame for its videos. Instagram videos have a definite beginning and end and do not loop. While Vines are only able to be posted on Facebook and Twitter, Instagram videos have the capability of being shared on multiple social networks. Instagram videos are also easy to edit as you can delete clips of the footage while filming. A new mode, “Cinema,” acts as a way to stabilize your video footage.
With the rise of the bite-sized content, Instagram’s video feature shouldn’t be such a shock to social media marketers. Continue reading →
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