By Keith Murray But first…LET ME TAKE A SELFIE. If you search #selfie on Instagram, you will find over 100 million pictures. It’s safe to say that this trend is all the rage. But how can a brand use this trend to connect with their communities more? There are three ways brands can take selfies.
By Sam Sudakoff How does a brand connect with customers in a friendly way rather than come off as a huge, faceless company? Social media creates key opportunities for the humanization of your brand, like in the way you tag photos, share office culture moments online, and how you encourage your communities to engage in [...]
By Tim Bosch Instagram ads will be coming within the next year, according to the social network. This is exciting news for brands who invest in great Instagram content. Since its start, brands have been restricted to only gaining growth organically through content creation and campaigns.
By Emily Taing With over 150 million monthly active users and talks of the introduction of ads within the next year, Instagram is setting up their filter shop and looking to stay. According to Socialbakers, pictures have a higher average Engagement Rate (0.194%) than other post types (0.159%). As you brainstorm how to make an impact on this growing network, remember these [...]
By James Reichert Vine’s most recent update added new features that have helped this video-sharing network strike back against Instagram. Since this update, Vine has climbed back into the top 10 most downloaded free mobile apps and now sits at #6 today (Instagram currently ranks at #13). So you’re wondering how to capture your fans’ [...]
By Andi Barton Thursday’s Instagram video announcement ignited a great deal of buzz. Initial sentiment varied, but one theme surrounding the conversation was the fate of Vine. Once Instagram incorporated seamless video into its stream, Vine lost its differentiating appeal–and is now facing competition from one of the top social media networks. So this begs the question: [...]
By Michele Weisman Today Instagram introduced a video feature to bring its 130 million active users a new way to share stories. When users launch the photo-sharing app, they will now see a movie camera icon, allowing them to enter video mode. Instagram’s videos are 15 seconds, more than double Vine’s video length. The network [...]
By Alexandra Ostrow You’re a smart, savvy marketer with a killer brand and a large fan following. And yet, the engagement on your page is far from ideal. It’s unfortunate, but it happens. The truth is: your fans are just not that into you. Here’s why.
By Shannon Maguire If a picture is worth a thousand words, an Instagrammed picture is worth a thousand hashtags. Between Instagram’s $1 billion price tag and hitting 100 million monthly active users in February, the photo-sharing app has more than proven its social worth. Yet unlike Facebook and Twitter, Instagram continues to be quite a mystery [...]