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And the Future of Social Media Is

By Dave Kerpen This past weekend to celebrate my daughter Charlotte’s 10th birthday, my wife and I took our daughters and three other 10 year-old girls on a trip to Great Wolf Lodge in the Poconos in Pennsylvania. We had an amazing time, but I’ll leave my review for Trip Advisor. Instead, I want to discuss [...]

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Why Your Fans Are Just Not That Into You

By Alexandra Ostrow You’re a smart, savvy marketer with a killer brand and a large fan following. And yet, the engagement on your page is far from ideal. It’s unfortunate, but it happens. The truth is: your fans are just not that into you. Here’s why.

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3 Ways to Create Brand Buzz on Instagram

By Shannon Maguire If a picture is worth a thousand words, an Instagrammed picture is worth a thousand hashtags. Between Instagram’s $1 billion price tag and hitting 100 million monthly active users in February, the photo-sharing app has more than proven its social worth. Yet unlike Facebook and Twitter, Instagram continues to be quite a mystery [...]

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How To: Instagram Your Brand’s Story

By  Ike Brooker Instagram has gone from being a question mark for brand content into being a great channel. It allows people to share their intimate moments with the world. Oh, and food. Lots. Of. Food. How does this work for a brand? Instagram seems to work best when it shows quick moments, behind-the-scenes, or [...]

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Instagood or Instabad? What Instagram’s New Policies Mean For You.

By Cat Thoreson Instagram released its new Terms Of Service (TOS) on Monday. While this may be of no surprise to you, what will ensue will be, because, quite frankly, no one knows. While many controversial clauses made their list of terms, none were more contested than the implication that users photos could be sold for [...]

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3 NEW Ways to Reach Your Customers on Social Media

By: Andi Barton When it comes to connecting with your customers and community, it’s a necessity to remain innovative. You will lose the attention of your fans and followers if you lose the ability to bring about new and exciting originality in the social spaces. When it comes to your brand on social media, it’s [...]

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Why The #### Isn’t Your Brand On Instagram?

Why The #### Isn’t Your Brand On Instagram?

By Barry Hott You’re comfortable snapping, filtering, and sharing pictures of food, sunsets, and, well, more food. You follow a few friends and occasionally get a handful of likes on your photos (and maybe a “yum” comment). You occasionally stray into the (recently renamed) ‘Explore’ tab, but you’re not looking for pictures of teen heartthrobs or fingernail art , [...]

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Instagram Your Summer

Instagram Your Summer

By: Marissa Breton Catching some sun on the beach, sipping lemonade on the porch, enjoying a family cookout… Summer evokes strong visual memories. This year, those memories are being captured in a new way. Summer of 2012 will be remembered by many as the summer of Instagram. This summer will be burned in our memories [...]

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Pinstagram May Be The Next Instagram! Or Pinterest.

Pinstagram May Be The Next Instagram! Or Pinterest.

By Tracy Spetka Instagram is known as much for its photo sharing capabilities as for its fun-to-use photo-modifying filters. But how do we access these photos, share them with friends, and talk about them? Pinterest is also visually based, relying on boards to cluster images into categories. Where these concepts collide is Pinstagram. Pinstagram allows you to view your [...]

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Get to Know Your Instagram Metrics: 5 Key Features of Statigram

By: Alexandra Spignesi Instagram quickly became one of my favorite social media networks (yes, I put it right up there with my long time love, Twitter). Over the past couple months I noticed interaction boom. Then brands started joining. Instagram offers creative marketing through photos for brands, while reaching a target demographic. Brands such as [...]

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