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Category Archives: marketing

5 Trends That Will Define Your 2015 Social Success

By Carrie Tylawsky

The only thing scarier than seeing your coworkers kitted out in their Halloween costumes today or the Snapchat ghost? Realizing that tomorrow is November 1st and that means…2015 planning! Most marketers have already started thinking about January 1st and beyond (especially since we all know that the holidays mean that several weeks are basically a wash), but there are a few things to think about before delving into that New Year’s resolutions campaign. I talk to a lot of brands every day and there are definitely some themes that keep popping up that will impact 2015. Depending on how they’re treated, these trends can either set you up for huge success or set you back. Here are the five main things that I think you should be thinking about now during your 2015 planning. Continue reading

5 Books Every Creative Must Read

By Emily Taing

Being a creative is hard. You are constantly being asked to think up great ideas, and then go back to the drawing board until the client is happy. Although there is no replacement for first-hand knowledge and experience, I have found myself constantly referring to these five books throughout my career.  They have been essential in my understanding of the creative industry,  helped inspire me to bring creativity to life, and taught me how and why great work works. So if you work in the advertising/creative business or are interested in learning how the creative mind works, grab a hard copy of these books and start reading. Continue reading

Social Media Cheat Sheet For Users [Infographic]

By Emily Taing & Charlie Balk

With all of the social media outlets available today, it can be overwhelming to decide which one to focus on. Should you tweet, like, snap, or comment? This infographic, Social Media Cheat Sheet (For Users) breaks down the most popular social networks into digestible snippets, describing how they can be utilized, as well as highlighting their pros and cons. Learn how to best leverage each platform & start socializing! 

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4 Marketing Buzzwords That Need to Stop

By Angela Kuo

Whether you’re at an industry event, a team meeting, or a college course, there’s a good chance you’re being inundated with confusing jargon that’s used so much, you’ve started to wonder if people actually know what the words mean. We wish we could erase them from our (and everyone’s) vocabulary, but they’re here to stay. Of course, that doesn’t mean we can’t complain about them! Continue reading

Who Are You? How to Develop a Brand Identity for Instagram

By Roly Gonzalez

But first… #letmetakeaselfie! Make sure to put a filter on it. Wait, which filter: Amaro or Rise? (Any of this make sense to you?)

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Why Podcasting Should Be Part of Your Marketing Strategy

By Jo Hague

As a podcast producer, I can truthfully say that podcasting is a strong trend! This year, approximately 39 million Americans will listen to podcasts each month, with 1 in 5 weekly podcast users consuming 6 or more podcasts per week. Furthermore, the use of podcasting has reached a new high with 30% of people saying that they have ever listened to a podcast compared to 11% in 2006 (according to The Infinite Dial 2014 from Edison Research). Need more convincing as to why you should be podcasting? Here are 4 more reasons it makes sense for your marketing strategy. Continue reading

3 Key Takeaways from the #LikeableSummit

By Mallorie Rosenbluth

Last week, Likeable Media hosted its second annual client summit. In the past, Likeable organized large-scale social media conferences. Then, last year, my team decided to have a more intimate invite-only event exclusively for Likeable clients. The theme of the day was The Reign of Content in a Digital World. We were graced with a keynote from Likeable’s CEO Carrie Kerpen as well as amazing presentations from Branderati, BTC Revolutions, Buzzfeed, Curalate,  eMarketer, LinkedIn, Offerpop, Sysomos and Tumblr. The speakers educated and inspired the group – and brought a few laughs. (You don’t always expect bacon man to make it into a presentation!) They shared many valuable insights, so we decided to recap some of the highlights and takeaways from the day for our blog community.  Continue reading

Mobile Friendly: How to Manage Social Media from Your Cell Phone

By Corey Smock

Time—it flies, it’s ticking, it’s money, it’s on our side. Whatever you determine, you can’t argue: time is valuable. It becomes even more valuable when talking about social media. As fast-paced as we tend to be, social media can move even faster. Being able to manage on-the-go will take your social marketing to the next level. Continue reading

5 Ways to Get Your Facebook Reach Back

By Tim Bosch

Every day, the Facebook News Feed is capable of showing a user an average of 1,500 potential stories, but the network only prioritizes about 300 of these posts. Therefore, it’s essential that marketers know which posting tactics will keep a brand in users’ feeds. Below are 5 ways to start improving your Facebook reach today. Continue reading

On Wednesdays We Wear Pink: 8 Marketing Secrets from Mean Girls

By Elana Lyn Gross

Marketing Lessons from Mean Girls

Today is the 10th anniversary of Mean Girls. Take a moment to reflect and feel old. Done? It ends up that you can find inspiration from unlikely sources, in this case, the Plastics and the other unlucky inhabitants of North Shore High (oh and that girl who doesn’t even go there). Continue reading