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Category Archives: marketing

Why Podcasting Should Be Part of Your Marketing Strategy

By Jo Hague

As a podcast producer, I can truthfully say that podcasting is a strong trend! This year, approximately 39 million Americans will listen to podcasts each month, with 1 in 5 weekly podcast users consuming 6 or more podcasts per week. Furthermore, the use of podcasting has reached a new high with 30% of people saying that they have ever listened to a podcast compared to 11% in 2006 (according to The Infinite Dial 2014 from Edison Research). Need more convincing as to why you should be podcasting? Here are 4 more reasons it makes sense for your marketing strategy. Continue reading

3 Key Takeaways from the #LikeableSummit

By Mallorie Rosenbluth

Last week, Likeable Media hosted its second annual client summit. In the past, Likeable organized large-scale social media conferences. Then, last year, my team decided to have a more intimate invite-only event exclusively for Likeable clients. The theme of the day was The Reign of Content in a Digital World. We were graced with a keynote from Likeable’s CEO Carrie Kerpen as well as amazing presentations from Branderati, BTC Revolutions, Buzzfeed, Curalate,  eMarketer, LinkedIn, Offerpop, Sysomos and Tumblr. The speakers educated and inspired the group – and brought a few laughs. (You don’t always expect bacon man to make it into a presentation!) They shared many valuable insights, so we decided to recap some of the highlights and takeaways from the day for our blog community.  Continue reading

Mobile Friendly: How to Manage Social Media from Your Cell Phone

By Corey Smock

Time—it flies, it’s ticking, it’s money, it’s on our side. Whatever you determine, you can’t argue: time is valuable. It becomes even more valuable when talking about social media. As fast-paced as we tend to be, social media can move even faster. Being able to manage on-the-go will take your social marketing to the next level. Continue reading

5 Ways to Get Your Facebook Reach Back

By Tim Bosch

Every day, the Facebook News Feed is capable of showing a user an average of 1,500 potential stories, but the network only prioritizes about 300 of these posts. Therefore, it’s essential that marketers know which posting tactics will keep a brand in users’ feeds. Below are 5 ways to start improving your Facebook reach today. Continue reading

On Wednesdays We Wear Pink: 8 Marketing Secrets from Mean Girls

By Elana Lyn Gross

Marketing Lessons from Mean Girls

Today is the 10th anniversary of Mean Girls. Take a moment to reflect and feel old. Done? It ends up that you can find inspiration from unlikely sources, in this case, the Plastics and the other unlucky inhabitants of North Shore High (oh and that girl who doesn’t even go there). Continue reading

Millennials, Men, and a New Consumerism

By Mike Mitchell

HSBC did a study on advertising to young urban males, to whom they referred as “Yummies,” a term that needs to die. While the report may have captured some of the attitude shifts and buying trends of that demographic, it makes the mistake of thinking we 20-something-year-old dudes have a lot of cash to burn. We don’t.

The increase in purchases of male grooming and other “non-traditional” products, alongside a decrease in marriage rates, does not imply that young men are choosing to delay having families in order to splurge on themselves. That kind of thinking sounds like it’s coming from Old Economy Steven, the type from the previous generation who didn’t struggle much with systemic unemployment or student debt, and today can’t understand why all these kids are jobless and/or living with their parents.

The difference is that all other factors are not equal. Today’s young male did not live the same life in the same world as his forerunner Steven, then hit his 20s and decide, solely for reasons of lifestyle, to stop saving for an engagement ring in favor of getting one of those high-end shaving kits.

Indeed, younger generations are no longer richer than their predecessors. So when the millennial male spends, he picks his spots.

What’s interesting is that his spots seem to represent a philosophy of access and sustainability over ownership and luxury. A Mercedes is replaced by a ZipCar, not just for financial reasons but environmental ones. Millennials care about their carbon footprints, and want to use alternative fuels rather than oil and other fossil fuels. They’d rather have a smartphone than a car. They look up to Mark Zuckerberg for creating something of such social importance to their generation, and for still wearing zip-up hoodies despite the wealth it has brought him.

As Dante Atkins writes in The Guardian, we millennials ultimately “make our investments in lifestyle rather than proving a point with flashy luxury brands.”

Guys my age don’t have a ton of money to blow, but would rather look tastefully put-together than ostentatiously rich anyway.

Don’t believe that? Think it’s just a coping mechanism for being broke? Leave a comment!

How To: Get Your Crazy Marketing Ideas Into The Budget

By Carrie Tylawsky

There are a few things that tend to inhibit brands when they’re looking to launch a new marketing effort. Sometimes it’s scale – you want to do this, but you already have ten million things on your plate. Sometimes it’s restrictions, like it goes outside the legal boundaries of what you can do for your brand or for the marketing channel. Yet often, it’s getting your concept as a line item in the budget and keeping it there after all the reviews (and re-reviews). So how do you do this?

Continue reading

5 Things Brands Can Learn from Broadway

By Rachel Hadley

As the TONY Award deadline rapidly approaches, the energy of this year’s Broadway shows are in full swing! This year’s newest additions to The Great White Way are taking to social channels and reaping the benefits. Below is a list of five things brands can learn from some of Broadway’s newest (or upcoming) shows: Continue reading

3 Tips For Launching a Social Ambassador Program

By Rachel Pannullo

In today’s competitive social marketplace, word-of-mouth marketing and referrals are valuable methods of increasing your customer base and potential purchasers.  More and more brands are launching social ambassador programs to more closely connect their brand with their customers. By identifying influential members within a target market, brands are capitalizing on the fact that in 2013 84% of people trust recommendations from people they know.  Below are 3 tips to keep in mind when launching a social ambassador program: Continue reading

4 Simple Ways To Generate Innovative Ideas

By Sam Sudakoff

In a social world, where the attention span of the average consumer is diminishing by the second, brands need to think outside the box to stay ahead of the game. But as a marketer, when you’re so “in it” every day, it can be a struggle to stay inspired and continuously push the envelope on creative thinking.

Ultimately, we need to stop putting a “spin” on another campaign or concept; in order to be groundbreaking, you have to be original. Don’t recreate the wheel—in fact, don’t use wheels at all. Here are four tips for creating innovative ideas.  Continue reading