With all of the social media outlets available today, it can be overwhelming to decide which one to focus on. Should you tweet, like, snap, or comment? This infographic, Social Media Cheat Sheet (For Users) breaks down the most popular social networks into digestible snippets, describing how they can be utilized, as well as highlighting their pros and cons. Learn how to best leverage each platform & start socializing!
Whether you’re at an industry event, a team meeting, or a college course, there’s a good chance you’re being inundated with confusing jargon that’s used so much, you’ve started to wonder if people actually know what the words mean. We wish we could erase them from our (and everyone’s) vocabulary, but they’re here to stay. Of course, that doesn’t mean we can’t complain about them! Continue reading →
As a podcast producer, I can truthfully say that podcasting is a strong trend! This year, approximately 39 million Americans will listen to podcasts each month, with 1 in 5 weekly podcast users consuming 6 or more podcasts per week. Furthermore, the use of podcasting has reached a new high with 30% of people saying that they have ever listened to a podcast compared to 11% in 2006 (according to The Infinite Dial 2014 from Edison Research). Need more convincing as to why you should be podcasting? Here are 4 more reasons it makes sense for your marketing strategy. Continue reading →
Last week, Likeable Media hosted its second annual client summit. In the past, Likeable organized large-scale social media conferences. Then, last year, my team decided to have a more intimate invite-only event exclusively for Likeable clients. The theme of the day was The Reign of Content in a Digital World. We were graced with a keynote from Likeable’s CEO Carrie Kerpen as well as amazing presentations from Branderati, BTC Revolutions, Buzzfeed, Curalate, eMarketer, LinkedIn, Offerpop, Sysomos and Tumblr. The speakers educated and inspired the group – and brought a few laughs. (You don’t always expect bacon man to make it into a presentation!) They shared many valuable insights, so we decided to recap some of the highlights and takeaways from the day for our blog community. Continue reading →
Time—it flies, it’s ticking, it’s money, it’s on our side. Whatever you determine, you can’t argue: time is valuable. It becomes even more valuable when talking about social media. As fast-paced as we tend to be, social media can move even faster. Being able to manage on-the-go will take your social marketing to the next level. Continue reading →
Every day, the Facebook News Feed is capable of showing a user an average of 1,500 potential stories, but the network only prioritizes about 300 of these posts. Therefore, it’s essential that marketers know which posting tactics will keep a brand in users’ feeds. Below are 5 ways to start improving your Facebook reach today. Continue reading →
Today is the 10th anniversary of Mean Girls. Take a moment to reflect and feel old. Done? It ends up that you can find inspiration from unlikely sources, in this case, the Plastics and the other unlucky inhabitants of North Shore High (oh and that girl who doesn’t even go there). Continue reading →
HSBC did a study on advertising to young urban males, to whom they referred as “Yummies,” a term that needs to die. While the report may have captured some of the attitude shifts and buying trends of that demographic, it makes the mistake of thinking we 20-something-year-old dudes have a lot of cash to burn. We don’t.
The increase in purchases of male grooming and other “non-traditional” products, alongside a decrease in marriage rates, does not imply that young men are choosing to delay having families in order to splurge on themselves. That kind of thinking sounds like it’s coming from Old Economy Steven, the type from the previous generation who didn’t struggle much with systemic unemployment or student debt, and today can’t understand why all these kids are jobless and/or living with their parents.
The difference is that all other factors are not equal. Today’s young male did not live the same life in the same world as his forerunner Steven, then hit his 20s and decide, solely for reasons of lifestyle, to stop saving for an engagement ring in favor of getting one of those high-end shaving kits.
Indeed, younger generations are no longer richer than their predecessors. So when the millennial male spends, he picks his spots.
What’s interesting is that his spots seem to represent a philosophy of access and sustainability over ownership and luxury. A Mercedes is replaced by a ZipCar, not just for financial reasons but environmental ones. Millennials care about their carbon footprints, and want to use alternative fuels rather than oil and other fossil fuels. They’d rather have a smartphone than a car. They look up to Mark Zuckerberg for creating something of such social importance to their generation, and for still wearing zip-up hoodies despite the wealth it has brought him.
As Dante Atkins writes in The Guardian, we millennials ultimately “make our investments in lifestyle rather than proving a point with flashy luxury brands.”
Guys my age don’t have a ton of money to blow, but would rather look tastefully put-together than ostentatiously rich anyway.
Don’t believe that? Think it’s just a coping mechanism for being broke? Leave a comment!
There are a few things that tend to inhibit brands when they’re looking to launch a new marketing effort. Sometimes it’s scale – you want to do this, but you already have ten million things on your plate. Sometimes it’s restrictions, like it goes outside the legal boundaries of what you can do for your brand or for the marketing channel. Yet often, it’s getting your concept as a line item in the budget and keeping it there after all the reviews (and re-reviews). So how do you do this?