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Why You’re Wasting Your Time On Social

By Alexandra Ostrow There are now a multitude of different social networking platforms on which one can choose to market themselves. For many, this translates to: “There are now a multitude of different social networking platforms on which I should be marketing myself.” Not so. In fact, should you choose to establish a presence on [...]

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What Dick Van Dyke Can Teach You About Social Media

By Cara Friedman When I say “Dick Van Dyke” you may think: Mary Poppins, Chitty Chitty Bang Bang,  Bye Bye Birdie. What you probably aren’t thinking is: social media. One of my biggest pet peeves as a social media marketer is watching brands do the bare minimum. They have a Facebook page because they “have to,” but [...]

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3 Habits of Highly-Effective Marketers

By Frank Emanuele In the marketing field, there are some basic Dos and Don’ts. We’ve all heard the basics at conferences and in business books, but it can be hard to remember these key learnings when the time comes to put them into practice. For the sake of self-improvement, it’s important to stop and take a moment every [...]

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9 Reasons Why Sales Will Never Die

By Adam Lichtenstein A generation of inbetweeners in culture, war, and technology, 90s kids are the children of the Internet. It started in chat rooms, led to Instant Messaging, and eventually they became the first adopters of social media (Facebook used to be for students only). But all those Friend Requests and “personalized” messages don’t [...]

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3 Things Your Brand Can Learn From Grumpy Cat

By Cara Friedman SXSW is notorious for giving us the “next big thing” in the social media/digital space. Some of our favorite startups and social networks launched right on the ground at SXSW. However, this year people are talking less about the cool new network or company and more about their favorite meme, grumpy cat. [...]

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Do This One Thing To Be A Better Marketer

Do This One Thing To Be A Better Marketer

By Frank Emanuele I recently found myself without internet access for several days while moving into a new apartment. At first I was upset. What would I do without a constant connection to the outside world? But I soon realized that it brought me exactly the peace and quiet that I needed to do some introspection [...]

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Why Your Fans Are Just Not That Into You

By Alexandra Ostrow You’re a smart, savvy marketer with a killer brand and a large fan following. And yet, the engagement on your page is far from ideal. It’s unfortunate, but it happens. The truth is: your fans are just not that into you. Here’s why.

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5 Business Lessons From Yahoo!

By Jenna Lebel Yahoo! unveiled a fresh, new look for its home page and mobile sites earlier this week. The overdue facelift marks the biggest product revamp since CEO Marissa Mayer took the reins in July 2012. Yahoo! has historically been criticized for being traditional and complacent, but the fact remains that the site generates [...]

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Three Things Marketers Can Learn from the Harlem Shake

by Shari Donk For those of you who don’t know (how could you not? it’s blown up all over the web), the Harlem Shake is a video that has gone “viral” on YouTube. Plenty of brands, colleges, and social media users have made their own version of this silly video. You can check out the Likeable Harlem Shake below. But what [...]

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Why Marketers Should Care About Causes: A Case for Cause Marketing

By Jenna Lebel From Tide’s Loads of Hope program to Sonic’s Limeades for Learning, we’ve seen a lot of incredible brands give back in 2012. The concept of cause marketing is not new, but it has changed drastically over time. Cause marketing is no longer just about making a large donation to a charity around [...]

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