Over the past few years, wearable technology has been becoming more and more prevalent in our daily lives. What was once just a cool idea is now a vastly growing and readily available form of technology. Continue reading →
Time—it flies, it’s ticking, it’s money, it’s on our side. Whatever you determine, you can’t argue: time is valuable. It becomes even more valuable when talking about social media. As fast-paced as we tend to be, social media can move even faster. Being able to manage on-the-go will take your social marketing to the next level. Continue reading →
A recent study released by Aweber and the 60 Second Marketer compiled the mobile marketing efforts of over 160 businesses across the globe. What they found is that many businesses know they need to be optimized for mobile, but are just now getting caught up with the mobile movement.
According to the survey, only one in three businesses has a mobile marketing strategy. Those that do? Well 70% of them began their mobile presence just under a year ago. The main challenge with mobile marketing? Most of the businesses (32%) list the primary challenge as lack of know how.…even though 78% of them are doing it entirely on their own. And, of course, they’re having trouble figuring out how to measure it. Continue reading →
Vine’s most recent update added new features that have helped this video-sharing network strike back against Instagram. Since this update, Vine has climbed back into the top 10 most downloaded free mobile apps and now sits at #6 today (Instagram currently ranks at #13).
So you’re wondering how to capture your fans’ attention using Vine? Well Vine’s new features open up a wide array of tools for brands to interact with their followers in ways that far surpass the capabilities within Instagram, even with 9 fewer seconds to work with. Continue reading →
One of the best ways to achieve social media marketing goals is by integrating digital channels as part of a cross-channel promotional strategy. Though Passbook, mobile web, push, and voice all present viable options, one channel that performs exceptionally well while driving social media traffic is SMS. Continue reading →
I recently had the privilege of keynoting Visit Salt Lake’s annual Social Media Seminar where the theme of the day was Social, Mobile, Local. My presentation touched on the profound impact mobile has had on social media and consumer interaction, as well as our ability as marketers to create rich media using nothing but our cell phones. At the end of the presentation, I left the audience with some key takeaways for how to get started incorporating mobile devices to the marketing mix. Here are the highlights: Continue reading →
I was ranting recently about the fact that people shop online…on their phone. The screens are so small, how do you see everything!? My colleague let me know this (and Bloomberg backed it up): online shopping is bigger than ever this year with expected sales of $43 billion. Cyber Monday sales grew 24 percent this year, from last, and 22 percent of those sales came from mobile users. With that, I decided to do some digging. Turns out, some brands have found a way to make it work for their consumer friends, with just a few drawbacks. I dove into my inner child, middle aged woman soul and tech guru heart – and am now much less of a mobile shopping Scrooge.
There are multiple ways to like a Facebook page. You can like a page from a friend’s timeline, a News Feed story, an ad, a sponsored story, or from Facebook search. Another way that is often overlooked is the ability to like a Facebook page via Facebook’s “text to like feature.” Brands, small businesses, celebrities, authors and political figures have the opportunity to increase page likes by simply asking their community to the text the username of their page. Continue reading →
Your sneakers are built for support and speed? Yes.
Your clothing promises all-season protection? Yes.
So you’re all set; your brand is guaranteed widespread consumer attention and the word-of-mouth (WOM) endorsement of your current customers, right? Not quite.
In a crowded space where brands are constantly competing for customers’ attention, how do you ensure you stay top of mind for consumers? More importantly, how do you keep them engaged with your brand and touting its benefits to their friends?
As the summer ends, and the school year begins, there is a sense of urgency to get prepared. Going back to school shopping can be stressful and overwhelming after a long, lazy summer. Luckily, these three apps will help the transition be a little easier! Continue reading →
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