By Cassidy Bohan On Monday, March 25, 2013, Facebook announced a new Reply feature that has been designed to improve conversations on pages. Users will now be able to address each individual user directly below a comment. In addition, comments will be ranked on engagement, ensuring maximum visibility for the conversations that are most relevant [...]
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Facebook Revamped News Feed To Give Users Personal Newspaper
By Cassidy Bohan Yesterday, Facebook officially announced the platform redesign that will give members more control over the status updates, news stories and other postings that appear in their News Feed. The design is mobile inspired and reduces clutter, thereby increasing the focus on visuals. It will be trickling out over time, so as to give Facebook time [...]
What Twitter’s Ad API Means For You
By Alexandra Ostrow On Wednesday, Twitter announced the launch of its long anticipated Ads API (Application Programming Interface), making it the third global social media platform to offer APIs as a targeted marketing solution. To start, Twitter has opened up its API to five partners, listed below. If Twitter’s trajectory looks anything like Facebook’s, it will be another [...]
5 Business Lessons From Yahoo!
By Jenna Lebel Yahoo! unveiled a fresh, new look for its home page and mobile sites earlier this week. The overdue facelift marks the biggest product revamp since CEO Marissa Mayer took the reins in July 2012. Yahoo! has historically been criticized for being traditional and complacent, but the fact remains that the site generates [...]
4 Ways Brands Can Break News Better Than the Today Show
By Jenna Lebel By now you’ve probably heard the news of Ann Curry’s departure from The Today Show. To recap, ratings of the Today Show were down so NBC decided to relieve Curry of her co-hosting responsibilities. After her short one year tenure greeting America every morning alongside Matt Lauer NBC is transitioning her into [...]
