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Category Archives: newsworthy

The Cupcake Shared ‘round The World…

By Brian Murray and Mike Mitchell

For more than three years, Crumbs Bake Shop has been part of the birthday tradition at Likeable Media. Without fail, our team awkwardly surprises staff members with an impromptu rendition of “Happy Birthday” on their special day. Then, on 7/7/14 — Wait… 7 + 7 = 14! This means something, right?! — this happened:

Facebook Group

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LinkedIn Opens Its Publishing Platform to Users

By Elana Lyn Gross

LinkedIn-Publishing-Platform

Image via The New York Times

 

The world’s largest professional network, LinkedIn, has opened its publishing platform to a select group of its 277 million members with plans to expand the capability in the near future. Continue reading

Facebook Comments Go Wild!

By Frank Emanuele

Facebook is just rocking the boat in all sorts of ways these past few weeks, isn’t it? Several weeks ago, the social network introduced replies to comments. Finally! Didn’t we all want that about three years ago? Fast-forward to last week. Facebook’s Twitter envy reared its head once again as it introduced hashtags! Sure, you could argue it’s just integrating an existing feature from the not-so-newly acquired Instagram, but we all know that at heart, Facebook is still trying to cash in on some of the things that make Twitter so popular. That brings us to this week, when two new features began to roll out, and community managers everywhere rejoiced! Let’s take a look and see what they are:

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Facebook Announces Reply Option on Page Posts

 By Cassidy Bohan

On Monday, March 25, 2013, Facebook announced a new Reply feature that has been designed to improve conversations on pages. Users will now be able to address each individual user directly below a comment. In addition, comments will be ranked on engagement, ensuring maximum visibility for the conversations that are most relevant to fans.

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Facebook Revamped News Feed To Give Users Personal Newspaper

By Cassidy Bohan

Yesterday, Facebook officially announced the platform redesign that will give members more control over the status updates, news stories and other postings that appear in their News Feed. The design is mobile inspired and reduces clutter, thereby increasing the focus on visuals. It will be trickling out over time, so as to give Facebook time to monitor the results and optimize as needed. Eager to be one of the first? You can join the wait list here. Continue reading

What Twitter’s Ad API Means For You

By Alexandra Ostrow

On Wednesday, Twitter announced the launch of its long anticipated Ads API (Application Programming Interface), making it the third global social media platform to offer APIs as a targeted marketing solution.

To start, Twitter has opened up its API to five partners, listed below. If Twitter’s trajectory looks anything like Facebook’s, it will be another year and a half or so before the API comes out of beta, potentially longer given that Twitter is a private company highly focused on user experience. Continue reading

5 Business Lessons From Yahoo!

By Jenna Lebel

New Yahoo! home page layout. Image source: Yahoo! blog

Yahoo! unveiled a fresh, new look for its home page and mobile sites earlier this week. The overdue facelift marks the biggest product revamp since CEO Marissa Mayer took the reins in July 2012. Yahoo! has historically been criticized for being traditional and complacent, but the fact remains that the site generates 700 million monthly visitors and is still a leading source of information on finance, sports, and entertainment. I’m admittedly not a Yahoo user myself, but some part of me is rooting for this underdog to make a major comeback. Regardless of whether you’re a Yahoo! believer, there are some strong lessons to be learned from the web portal giant. Here are 5 lessons businesses can learn from Yahoo! Continue reading

The Number 1 Thing Your Social Strategy Is Missing

By Alexandra Ostrow

With the rise of social media in the marketing mix, brands and marketers alike have learned several important lessons:

  • There’s no better or faster way to reach your consumers
    Creating authentic, human conversations is the most impactful thing a brand can do to acquire new fans and drive current consumer loyalty due to the ease at which consumers can share and interact with brand content. Think about it… there are 2.1 billion users active on the internet.
  • Take your social voice seriously, but not too seriously!
    Social strategy is an art form and requires experienced marketers who are willing to drop the advertising voice and connect with their audience while still understanding when to abide by brand voice guidelines. Studies have shown close to 2/3 of social users have made a purchase based on social content alone.
  • 24 hours a day, 7 days a week
    During the one hour you take your eyes off your social channels, two things can happen: 1) a PR nightmare 2) a major missed opportunity.

What Does This Mean?

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Why Marketers Should Care About @VineApp

By Serena Goldberg

Last week, Twitter rolled out a new video-sharing app called Vine that allows users to capture and share six-second looping videos. Currently, the app is only available to iPhone users. Already in the top free apps in the App Store, Vine is quickly gaining popularity. Continue reading

4 Ways Brands Can Break News Better Than the Today Show

By Jenna Lebel

By now you’ve probably heard the news of Ann Curry’s departure from The Today Show. To recap, ratings of the Today Show were down so NBC decided to relieve Curry of her co-hosting responsibilities. After her short one year tenure greeting America every morning alongside Matt Lauer NBC is transitioning her into a national and international correspondent role. Rumors leaked weeks (maybe months) ago, but the news came unexpectedly on air yesterday in an announcement made by Curry herself. Continue reading