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Top 5 Best and Worst Brand Responses to the Shutdown

By Mallorie Rosebluth It’s officially been one week since Congress shutdown and decided to handle their problems through avoidance. The last seven days have been interesting to watch from a social media perspective (and there is a TON of conversation, by October 3rd – just 48 hours into the shutdown – there was a reported 45 [...]

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Why Marketers Should Care About Causes: A Case for Cause Marketing

By Jenna Lebel From Tide’s Loads of Hope program to Sonic’s Limeades for Learning, we’ve seen a lot of incredible brands give back in 2012. The concept of cause marketing is not new, but it has changed drastically over time. Cause marketing is no longer just about making a large donation to a charity around [...]

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13 Ways You Can Change the World in 2013

By Alexandra Ostrow Whether or not you believe in New Year’s Resolutions, the period marking the end of the holiday season and the start of the New Year is a wonderful opportunity to make a commitment to others. Below is an assortment of online avenues by which you can make a significant impact with only [...]

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You Are Boring—Start Tweeting!

By Ricky DeMaio The Government. It’s very serious business. Important decisions are made there! Also, boring things happen there. I’m not one to passionately follow the legislative due process of and I’m already falling asleep writing this. So how can various boring government institutions get my attention and get me to care? Tweet at me, [...]

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Social Media and the Vote

Social Media and the Vote

By Nicole Mastrangelo Even if you didn’t have a chance to watch the first presidential debate last night, you were fully aware that #BigBird was trending on Twitter, and we’re sure you probably at least investigated that. As to be expected during this crucial pre-vote time period where both presidential candidates, Governor Mitt Romney and President Barack [...]

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Chatting Social Entrepreneurship with @ReshmaSaujani

By Dave Kerpen  In this week’s Watch Me Wednesday, I had the opportunity to speak with Reshma Saujani, author of the upcoming Women Who Don’t Wait In Line and founder of Girls Who Code, an organization that empowers women to pursue opportunities in the fields of technology and engineering. On Monday night, Likeable hosted an event in honor of Reshma and [...]

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A Likeable Leader: President Barack Obama’s Stellar Social Media Use

By Sam Sudakoff The power of social media starts with the most powerful person in the world. That’s right, the leader of the free world, President Barack Obama along with his staff, have mastered the technique of creating content and generating a noteworthy buzz. “How has he done this?” you might wonder. More important, “Why is [...]

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Brands for the ‘Social Good’

By Lauren Sleeper Consumer brands and social media go together, well, like peanut butter and jelly.  Likeable Media was built on just that notion.  Social networks allow brands to interact with their customers like never before, which oftentimes leads the average consumer down the path to becoming a true brand enthusiast.  Large brands are clearly [...]

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Social Media, Mobile Technology Provide New Opportunities for Sexual Health Education

By Margaux Joffe Our purpose at Likeable Media is to “create a more Likeable world.” One way we do this is by helping government agencies and non-profits leverage social media for social good. We have worked with both state and local health departments in New York and Massachusetts, utilizing social media platforms to tackle tough [...]

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Other Ways of Paying it Forward

Other Ways of Paying it Forward

By Dean Opriasa   With the advancement in technology and the rapid growth of social media, we have more access to causes and nonprofits than ever before. The convergence of social media and activism has given rise to a new wave of “social giving”. Numerous sites are now available to help discover, engage with, and support [...]

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