Category Archives: Non-profit/Government

Top 5 Best and Worst Brand Responses to the Shutdown

By Mallorie Rosebluth

It’s officially been one week since Congress shutdown and decided to handle their problems through avoidance. The last seven days have been interesting to watch from a social media perspective (and there is a TON of conversation, by October 3rd – just 48 hours into the shutdown – there was a reported 45 million interactions on Facebook alone!). Even from the personal feeds of friends and connections, it seems everyone has an opinion, and social media is once again the outlet to express points of view, frustrations and jokes about the situation. But it’s not just individuals who are starting the conversation – brands are getting involved too. And some have been more successful then others. Here is our round-up of the best, and worst, #shutdown posts we’ve seen this week: Continue reading

Why Marketers Should Care About Causes: A Case for Cause Marketing

By Jenna Lebel

From Tide’s Loads of Hope program to Sonic’s Limeades for Learning, we’ve seen a lot of incredible brands give back in 2012. The concept of cause marketing is not new, but it has changed drastically over time. Cause marketing is no longer just about making a large donation to a charity around the holidays or slapping a pink ribbon on your product in October or donating $1 to charity for every new ‘Like’ you get over a certain period of time. Continue reading

13 Ways You Can Change the World in 2013

By Alexandra Ostrow

Whether or not you believe in New Year’s Resolutions, the period marking the end of the holiday season and the start of the New Year is a wonderful opportunity to make a commitment to others. Below is an assortment of online avenues by which you can make a significant impact with only a few minutes of your time. How will you choose to change the world?

We make a living by what we get, but we make a life by what we give. – Winston Churchill

Who It’s For: Those Focused on Bettering Their Local Community
An innovative approach to influencing the business and/or operations of local businesses, CarrotMob.Org believes it’s better to offer businesses a “carrot” rather than force change with a “stick”. Users set up a “CarrotMob”, where they pledge to gather a large enough group to spend a designated amount of money at the establishment and in exchange, the business will make an improvement to their practices, as voted by the mob.

Who It’s For: Anyone and Everyone 
“If you don’t give back, no one will like you.” I choose to share this excerpt, because there is no way I can do justice to this amazing site that takes a humorous approach to philanthropy and charitable giving. Take a look at their website, see how it works, make sure to visit the paper napkin, and let me know what you think. Better yet… start an account and learn by doing!

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You Are Boring—Start Tweeting!

By Ricky DeMaio

The Government. It’s very serious business. Important decisions are made there! Also, boring things happen there. I’m not one to passionately follow the legislative due process of and I’m already falling asleep writing this. So how can various boring government institutions get my attention and get me to care? Tweet at me, of course! Continue reading

Social Media and the Vote

By Nicole Mastrangelo

Even if you didn’t have a chance to watch the first presidential debate last night, you were fully aware that #BigBird was trending on Twitter, and we’re sure you probably at least investigated that. As to be expected during this crucial pre-vote time period where both presidential candidates, Governor Mitt Romney and President Barack Obama, are spending every second of the day in a public appearance or giving a speech, people were taking to social media during the debate to share their thoughts. After a comment that Govenor Romney shared about a plan to cut funds for public television, including PBS and the popular children’s program Sesame Street, millions of young voters posted, tweeted and texted about their outrage. Even though one could say that these (possibly first time voters) were picking out the smallest piece of a highly informative and intense debate, at least we know that they were watching. With the idea of “second screen” television and social media so easily available for this election, it’s not surprising that politics and the vote are focusing more towards their digital presence than ever before. Continue reading

Chatting Social Entrepreneurship with @ReshmaSaujani

By Dave Kerpen 

In this week’s Watch Me Wednesday, I had the opportunity to speak with Reshma Saujani, author of the upcoming Women Who Don’t Wait In Line and founder of Girls Who Code, an organization that empowers women to pursue opportunities in the fields of technology and engineering. On Monday night, Likeable hosted an event in honor of Reshma and in celebration of social entrepreneurship.  Reshma spoke about her role as a social entrepreneur in the development of her unique organization as well as her future plans to spread this worthy cause to several other cities.  What organizations have you seen using technology for the betterment of society? Continue reading

A Likeable Leader: President Barack Obama’s Stellar Social Media Use

The power of social media starts with the most powerful person in the world. That’s right, the leader of the free world, President Barack Obama along with his staff, have mastered the technique of creating content and generating a noteworthy buzz. “How has he done this?” you might wonder. More important, “Why is he placing his efforts on social media when he should be working on his campaign and platform?”

Here are 3 ways President Obama and his team have leveraged social media into their campaign: Continue reading

Brands for the ‘Social Good’

By Lauren Sleeper

Consumer brands and social media go together, well, like peanut butter and jelly.  Likeable Media was built on just that notion.  Social networks allow brands to interact with their customers like never before, which oftentimes leads the average consumer down the path to becoming a true brand enthusiast.  Large brands are clearly recognizing the power of their social communities and are increasingly tapping into them to rally their customers for a social good.  Social good campaigns have the obvious benefit to the target recipient(s), and secondarily also raise awareness of and good will towards the brand itself.  Below are 4 brands that have really stepped up their game recently, and have been taking advantage (in a good way!) of their customer’s strong brand affiliations’ to achieve social good.

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Social Media, Mobile Technology Provide New Opportunities for Sexual Health Education

By Margaux Joffe

Our purpose at Likeable Media is to “create a more Likeable world.” One way we do this is by helping government agencies and non-profits leverage social media for social good. We have worked with both state and local health departments in New York and Massachusetts, utilizing social media platforms to tackle tough public health issues such as violence prevention, smoking cessation, obesity, sexual health and STD prevention.

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Other Ways of Paying it Forward

By Dean Opriasa  

With the advancement in technology and the rapid growth of social media, we have more access to causes and nonprofits than ever before. The convergence of social media and activism has given rise to a new wave of “social giving”. Numerous sites are now available to help discover, engage with, and support causes. Spreading information and awareness about social causes and issues is a global conversation that is imperative in today’s world. Social media allows us to have that dialogue.  Continue reading